Lin Shearer Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Principal Consultant - Go-to-Market | Product Marketing | Growth Marketing | Sales EnablementAvailable on a consulting / contract basis or as an interim / fractional senior marketing leader. Book a complimentary positioning review or discovery call today at https://sparkgtm.as.me/ Put my deep expertise and perspective in B2B, eBusiness and eCommerce software and SaaS to work for your early stage or scaling startup - or for a fresh set of eyes and hands on your enterprise business, division, or product line. Benefit from my experience building growth strategies and programs that drove customer base, revenue, and market share growth for a range of technology companies—from co-founding and bootstrapping a B2B eCommerce startup to leading marketing for SMB, mid-market, and enterprise software platforms that spanned open source, on prem, and SaaS.Creating clear go-to-market, positioning, and messaging strategies and platforms to align marketing and sales teams around a compelling buying vision and narrative. Revamping crucial go-to-market functions and product marketing programs to reignite and sustain growth.Building and revamping go-to-market, launch, content, and marketing plans for new products, product updates, new markets or continuous improvement of any element of your marketing and sales motions.

San Francisco, Ca, Us

Aventi Group is a leading product marketing agency with 25+ years of experience helping B2B tech businesses achieve growth and optimize revenue. Aventi recently made the Inc. 5000 list of America’s Fastest-Growing Private Companies. Aventi offers customized solutions for GTM strategy, product launch, content creation, account-based marketing, sales enablement, and social media services. Aventi Group's team of experts delivers measurable results and works closely with clients to develop solutions tailored to their unique business needs.

San Francisco, California, Us

I'm an advocate, contributor, and active community member of the Product Marketing Alliance. If you're a PMM or interested in becoming one, please reach out for info on joining the community. Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products.

Austin, Tx, Us

As interim Chief Revenue Officer at bootstrapped eCommerce shipping startup, led strategy, business development / strategic partnerships, sales, and marketing. Analyzed business drivers and KPIs, revamped sales process to drive consistent growth, secured partnership quick wins to boost revenue, advanced strategic partnerships, and developed growth marketing and sales roadmaps to accelerate growth. Within five months: - Formalized Founder and CEOs vision and strategy – culminating in the positioning and launch of the ShipperHQ Shipping Experience Management Platform (SXM) in May 2019 https://www.prweb.com/releases/shipperhq_launches_one_stop_shipping_technology_hub_to_empower_merchants_to_take_on_amazon/prweb16299576.htm - Built a forecasting and growth model as a framework for analyzing new sources of revenue and impact of marketing, sales, customer success and partnerships on revenue growth - Negotiated and closed / expanded four strategic partnerships - Created standardized Premier Partner / Market Development program and FastTrack Carrier Partner Program – driving six figures in incremental revenue - Led go-to-market planning sessions and developed marketing plans for first two Premier Partner / Market Development program partners - Analyzed and revamped sales process resulting in four months of stabilized free trial to paid conversion and tens of thousands in incremental enterprise and services pipeline – culminating in record cash flow in month four of the revamp - Coached Sales & Customer Success and Marketing teams on accelerated inside sales model and growth marketing trends, tactics, and processes - Initiated industry analyst relationships with Gartner, Forrester, and IDC.

Austin, Texas, Us

As first marketer for enterprise software startup, led go-to-market strategy, marketing operations and technology infrastructure and processes. Executed integrated digital, email, and event marketing programs that tripled traffic, drove thousands of leads, and created a seven-figure sales pipeline within first 90 days. Developed go-to-market strategy including market and competitor analysis, market segmentation, prioritization of target market segments, and direct and channel sales and marketing strategies. Stood up marketing operations and technology infrastructure and processes, including Hubspot setup and configuration, Hubspot-Salesforce integration, marketing and sales funnel design, marketing forecasting model and budget, and growth marketing roadmap planning and execution framework. Analyzed major platform and industry events and developed strategy and execution playbook for pre-, during, and post brand marketing and lead capture and follow-up – initiated plan with presence at Salesforce Dreamforce, Oracle Open World, and regional Oracle events, yielding thousands of leads. Managed content lead/blogger, external agency, and freelance blogger – directed and guided content lead through competitor content analysis and the development of a content strategy and plan; initiated four-times weekly blog cadence with strategy to compile three blog series into “Ultimate Guide” e-books as gated content for lead capture.

Marketing strategy, product marketing, and business development advisor to early stage startup in the retail technology space.

Planned and executed new go-to-market strategy and plan – including new positioning and messaging platform, competitive analysis, sales readiness and training action plan, and content marketing strategy. Built integrated campaign planning brief and contributed to positioning, messaging, and content strategy for the organization’s first global integrated ABM campaigns generating $130M in pipeline and >1,600 qualified leads in 6 months (66% of FY19 goal).Developed and launched integrated marketing plan framework – fully executed for four major content campaigns in six months with standardized marketing brief adopted across the product marketing team. Contributed to development of command of the message value framework and defensible differentiators producing a 100% QoQ increase in total contract value.Contributed to cross-functional product launches (e.g., AI, Middle Office, Conversational UX, Incentive Subscription Business, Quote-to-Cash), achieving 94% customer agreement that Apttus innovates.Wrote Cart-to-Cash thought leadership paper establishing the foundation for new positioning and messaging that incorporates e-commerce as a pillar of the Apttus portfolio. Created additional content including blog posts, a webinar, and an internal competitive newsletter. http://apttus.com/resources/cart-to-cash-innovation-imperative/ Advanced five analyst papers – formulating key messaging and framing responses and content to support new positioning and messaging – including three benchmark reports and two commissioned research papers. Apttus Accelerate Annual Customer Conference – developed and presented session on E-Commerce Innovations that advanced Cart-to-Cash branding and positioning; conceived and oversaw full 10-session breakout track. Spoke at Apttus Revenue Kickoff (RKO) FY18 – formal launch of Cart-to-Cash branding, E-Commerce Opportunity, GTM Plan and Positioning; launched new E-Commerce Training Module as pre-work for Sales for the RKO.

San Jose, California, Us

Selected by management to help re-launch Magento as independent company in November 2015. Held various product marketing leadership roles that established Magento as the top digital commerce platform to the Internet Retailer Top 1000 with more than $100B in gross merchandise volume transacted on the platform annually.Culmination of three years of building a product marketing function and playbook - taking Magento from an open source phenomenon to a bona fide enterprise commerce PaaS.Led sales enablement, analyst relations, and special projects through separation, launch, and early stages of Magento Commerce as an independent company.Provided insights and guidance to incoming strategy and product marketing leadership on go-to- market strategy, company and product positioning, pricing and organization structure.Successfully conveyed new company vision, strategy, and product positioning to key industry analysts, driving further advancement towards the Leader Quadrant on the 2016 Gartner Magic Quadrant for Digital Commerce.

San Jose, Ca, Us

Led product marketing and go-to-market strategy and managed brand, verticals, and industry analyst relations team for eBay Enterprise suite of commerce technologies and services. Led cross-functional Marketing Centers of Excellence and Sales Enablement teams in creation and roll-out of unified brand narrative, product positioning, integrated go-to-market programs, and sales enablement playbooks that contributed to driving tens of thousands of leads, thousands of opportunities, hundreds of wins, and hundreds of millions in contract value.Built and led industry analyst relations program that drove significant advances and high level debuts on four major industry analyst benchmark reports.

San Jose, Ca, Us

Created and led first formal product marketing program for Magento Enterprise Edition, the commercial edition of the Magento open source digital commerce platform - contributing to doubling of commercial client base, doubling of average contract value, and doubling of e-commerce platform market share on the Internet Retailer Top 1000. Developed standardized go-to-market strategy, integrated marketing strategy, and product launch process for the platform and vertically targeted industry solutions. Conceived and built foundational sales assets with standardized positioning and messaging, arming sales with pitch decks, demo scripts, collateral, and competitor battlecards. Created content strategy for eBooks, White Papers, and Case Studies that aligned with and advanced company positioning and key value propositions.

San Jose, Ca, Us

Managed P&L, forecasting, and operations for ProStores business. Led cross-functional operations, engineering, and support teams (24) to ensure merchant needs and expectations were met or exceeded—achieved year-end Customer NPS of 23. Delivered highest operating income since launch of ProStores in 2005.

San Jose, Ca, Us

Doubled merchant base in two years, drove 40% CAGR in gross merchandise volume growth from 2006 to 2012 through marketing communications plans and multi-channel, integrated acquisition, activation, and retention lifecycle marketing programs, including corporate web site and integrated digital marketing programs. Managed end-to-end marketing plan, budget, forecasting, and financial reporting.Developed and operationalized customer segmentation and go-to-market strategy for overall business, major product upgrades, and new feature launches.Led and coached marketing manager responsible for product launch marcom, corporate blog, social media initiatives, customer engagement, and merchant activation programs.Managed and set direction for sales and business development manager responsible for key account acquisition, sales development / account team management (5), and merchant solutions and services programs.Set vision and drove development of branding and marketing infrastructure, including analytics infrastructure, two major site redesigns, an education hub, and new sign-up and onboarding flows, driving continuous improvement in conversion and retention rates.

San Francisco, Ca, Us

Designed integrated direct response marketing strategies and test plans and led creative, production, and media teams in execution of acquisition, activation, and retention lifecycle marketing programs for eBay Seller Development, eBay Stores, and ProStores.

Developed marketing plans and managed creative projects for Compradores.com and CamelBak. Prospected, managed, and grew portfolio of clients for Compradores.com.

Led marketing and sales strategies and programs that grew revenue at 124% CAGR from 1999 to 2003.Managed inside sales and account management team (5) and external independent rep firms/showrooms.Designed, specified, and managed development of B2B web store site with full e-commerce, email marketing, controlled B2B/VIP account access, shipping, inventory, and order management features.Counted top US retailers among our clients: Crate & Barrel, ABC Carpet & Home, Neiman Marcus, Gump's by Mail.