Laura Sheppard

Laura Sheppard Email and Phone Number

Director, Digital Production at DonerNorth @ DonerNorth
Laura Sheppard's Location
Toronto, Ontario, Canada, Canada
Laura Sheppard's Contact Details

Laura Sheppard work email

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About Laura Sheppard

Currently I am using my experience and knowledge in digital marketing. I have 7+ years experience in gaming - building MMO's, FB and IOS apps and software development. I have planned and managed all aspects of a build cycle including client management, creative development, front-end, back-end and systems requirements. I have worked with premium advertisers to create custom campaigns that included in-game videos and contests, home page takeovers, voken and banner ads.I have planned and executed social media campaigns for new user acquisition and retention. I am seasoned, forward thinking and an organized person who thrives on new challenges. I am skilled at planning projects from start to launch. I meet budgets and time lines while preserving the quality of a project.My passion and background in technology gives me an added advantage on technical projects and in managing the development team.My communication skills are detailed and precise. I am quick to adapt, think on my feet and always keep a positive attitude.Special Skills: Agile/scrum experience, monetization, analytics, MS Office including MS Project, Adobe Creative Suite.

Laura Sheppard's Current Company Details
DonerNorth

Donernorth

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Director, Digital Production at DonerNorth
Laura Sheppard Work Experience Details
  • Donernorth
    Director, Digital Production
    Donernorth Jan 2022 - Present
    Toronto, Ontario, Canada
  • Union Advertising Canada Lp
    Director, Digital Production
    Union Advertising Canada Lp Jun 2021 - Feb 2022
  • Union Advertising Canada Lp
    Program Manager, Digital
    Union Advertising Canada Lp Dec 2018 - Jun 2021
    Toronto, Canada Area
  • Union Advertising Canada Lp
    Senior Integrated Producer
    Union Advertising Canada Lp Oct 2014 - Jun 2021
    Toronto, Canada Area
    In April 2015 Union launched the new web site version of the Optimum program for Shoppers Drug Mart (SDM). I am working with the SDM marketing and IT department to continually enhance and improve the site. I am the lead producer on a new online bank launch, fall 2015.
  • Ganz
    Acting & Associate Producer
    Ganz Jul 2011 - Jul 2014
    Woodbridge, On
    Webkinz is Ganz’s signature product, children can buy a plush toy, register their code at www.webkinz.com and see their pet come to life.• I coordinated with external clients for ad campaigns. Webkinz ran premium campaigns to coincide with seasons, movie and DVD releases. Campaigns included in-game video ads, home page takeovers, in-game contests, voken and banner ads. • I ensured ad campaigns met client requirements. • Technical projects: I concurrently managed multiple infrastructure maintenance work.• Jewel Rush Mobile Game: unreleased. Whack a Mole with a twist, I worked with art, creative and development to plan the project. Using agile and scrum the project was in its third sprint when management decided to put development on hold.• I planned and executed Webkinz.com releases’; which included new features, games and maintenance. • I worked with all departments for yearly planning of Webkinz’s multi-million dollar budget.TailTown Friends Facebook Game• I took over as producer on this property on January of 2014. • I monitored the game’s financial viability via internal tools and the Facebook dashboard.Webkinz Friends iPad Game – Production Start Date: July 15th, 2012• I managed a straight conversion of the Facebook game to IOS platform. • This was a multi-month project with an external development team.• I used agile development to manage this project.Webkinz Friends Facebook Game- Live May 8th, 2012 • I delivered this project on budget and a week early into paid production. • This project had the smallest budget and tightest timeline of any studio property. • Project approval was achieved through a stage gate process.• Planning from concept to launch using agile/scrum game development. • I worked with strategic marketing to determine what business intelligence (BI) was required. • I worked with Interactive marketing to coordinate plush pet releases and shared marketing campaigns between Webkinz.com and Webkinz Friends FB.
  • Self Employed
    Owner
    Self Employed Aug 2006 - Jun 2011
    Toronto, Canada Area
    Contract work, website design and small business consulting.
  • Ganz
    Project Manager
    Ganz Mar 2004 - Aug 2006
    Webkinz.com Pre-Launch and Beta • I managed a team of 20 creative and technical resources to launch site in April 2005. • I created and maintained a project plan in MS Project to ensure project was completed on schedule and on budget. • I created the customer service department, which included hiring staff, creating policies and ensuring standards were met. • I created and ran Webkinz school program. This unique marketing plan was integral in the viral success of Webkinz. • I created policies that integrated Webkinz into the existing Ganz infrastructure.
  • Invisible Hand Media
    Partner
    Invisible Hand Media 1999 - 2004
    Toronto, Canada Area
    ihm was a partnership committed to bringing quality, accessible, complete design solutions to our clients at a reasonable cost. IHM was a full service firm, including: print material, corporate branding, logo design, copy, web creation and other dynamic solutions.

Laura Sheppard Skills

Social Games Game Development Video Games Casual Games Facebook Game Design User Experience Mobile Games Scrum Mmo Mobile Applications Agile Methodologies Leadership Monetization Computer Games User Interface Mobile Devices Ps3 Online Gaming Interactive Entertainment Gameplay Game Mechanics Web Games

Laura Sheppard Education Details

Frequently Asked Questions about Laura Sheppard

What company does Laura Sheppard work for?

Laura Sheppard works for Donernorth

What is Laura Sheppard's role at the current company?

Laura Sheppard's current role is Director, Digital Production at DonerNorth.

What is Laura Sheppard's email address?

Laura Sheppard's email address is ls****@****ive.com

What schools did Laura Sheppard attend?

Laura Sheppard attended Lakehead University, High School.

What skills is Laura Sheppard known for?

Laura Sheppard has skills like Social Games, Game Development, Video Games, Casual Games, Facebook, Game Design, User Experience, Mobile Games, Scrum, Mmo, Mobile Applications, Agile Methodologies.

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