Laura Sheppard Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

In April 2015 Union launched the new web site version of the Optimum program for Shoppers Drug Mart (SDM). I am working with the SDM marketing and IT department to continually enhance and improve the site. I am the lead producer on a new online bank launch, fall 2015.

Woodbridge, On

Webkinz is Ganz’s signature product, children can buy a plush toy, register their code at www.webkinz.com and see their pet come to life.• I coordinated with external clients for ad campaigns. Webkinz ran premium campaigns to coincide with seasons, movie and DVD releases. Campaigns included in-game video ads, home page takeovers, in-game contests, voken and banner ads. • I ensured ad campaigns met client requirements. • Technical projects: I concurrently managed multiple infrastructure maintenance work.• Jewel Rush Mobile Game: unreleased. Whack a Mole with a twist, I worked with art, creative and development to plan the project. Using agile and scrum the project was in its third sprint when management decided to put development on hold.• I planned and executed Webkinz.com releases’; which included new features, games and maintenance. • I worked with all departments for yearly planning of Webkinz’s multi-million dollar budget.TailTown Friends Facebook Game• I took over as producer on this property on January of 2014. • I monitored the game’s financial viability via internal tools and the Facebook dashboard.Webkinz Friends iPad Game – Production Start Date: July 15th, 2012• I managed a straight conversion of the Facebook game to IOS platform. • This was a multi-month project with an external development team.• I used agile development to manage this project.Webkinz Friends Facebook Game- Live May 8th, 2012 • I delivered this project on budget and a week early into paid production. • This project had the smallest budget and tightest timeline of any studio property. • Project approval was achieved through a stage gate process.• Planning from concept to launch using agile/scrum game development. • I worked with strategic marketing to determine what business intelligence (BI) was required. • I worked with Interactive marketing to coordinate plush pet releases and shared marketing campaigns between Webkinz.com and Webkinz Friends FB.

Toronto, Canada Area

Contract work, website design and small business consulting.

Webkinz.com Pre-Launch and Beta • I managed a team of 20 creative and technical resources to launch site in April 2005. • I created and maintained a project plan in MS Project to ensure project was completed on schedule and on budget. • I created the customer service department, which included hiring staff, creating policies and ensuring standards were met. • I created and ran Webkinz school program. This unique marketing plan was integral in the viral success of Webkinz. • I created policies that integrated Webkinz into the existing Ganz infrastructure.

Toronto, Canada Area

ihm was a partnership committed to bringing quality, accessible, complete design solutions to our clients at a reasonable cost. IHM was a full service firm, including: print material, corporate branding, logo design, copy, web creation and other dynamic solutions.

Education record

Education record