Dynamic, results-driven leader with over 10 years of experience in global supply chain management, warehouse optimisation, and logistics. Proven track record of reducing cost and increasing efficiency through process improvement and leadership of cross functional teams. Adept at developing and executing logistics strategies to meet commercial imperatives. Dedicated to self-improvement, innovation and meaningful leadership.Achievements: 2014-15: 160% of annual target.2015-16: 221% of annual target.2016-17: 225% of annual target (6 months in role).2017-18: £2.5 million above target & winner of national award for outstanding achievement.2018-19: £10 million above target.2019-20: £8 million above target.2020-21: £15 million above target.2021-22: Converted the most strategically and largest revenue project to date.2022-23: Converted record deal and conceived and created ‘Control Tower’ an analytics software for near-time performance tracking and cost control of supply chains.2023-24: Led a team of stakeholders on warehouse transformation program: procured and deployed WMS and infrastructure, created SOP S&OP transformation which increased productivity by 121% and reduced cost by 22%.
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Commercial DirectorParcelplanetUnited Kingdom -
Supply Chain DirectorEcomplete Group Oct 2021 - PresentRemotePrivate equity and ecommerce agency driving rapid global scale and commercial impact for owned and 4PL/LLP for operated ecommerce brands.Leading the supply chain division, creating value with strategy, due diligence and execution of global distribution, that drives significant EBITDA gains for brands between £15-£350m in revenue.Responsibilities:• Led strategy and execution.• P&L ownership and budget management.• Operational performance SLAs, KPIs, and risk mitigation.• Drive new and existing business, client relationships, and vendor partnerships.• Procurement, policy negotiation and contracting; freight, warehouses, and carriers.• Develop and manage commercial models, growth incentives, and shared saving methodologies.• People leadership developing and coaching teams for high performance.Achievements:• Built and managed a global distribution network, exceeding SLAs and KPIs within budget.• Spearheaded transformation programs from £2m to £20m, delivering new WMS, SOPs, and S&OP processes.• Expanded into Europe, North America, and APAC, reducing costs and ensuring compliance.• Created custom analytics software for near-time performance tracking and cost control.• Restructured a loss-making business unit into a profitable, scalable model.• Sold, executed and retained the largest deals in the history of eComplete. -
Solutions Manager, Commercial OperationsRoyal Mail Oct 2016 - Oct 2021RemoteRoyal Mail is the UKs largest parcel and letters delivery network.Responsibilities:Developing customised solutions for key accounts, ensuring value optimisation for both RMG and the customer. Exceeded KPIs and targets. Accountable for end-to-end project management, operational, commercial legal, product, and technology concurrences.Influencing and negotiating with internal and external stakeholders up to C-suite/board level.Managing a virtual team.Achievements: Consistently exceeding targets, with an average deal size of circa £6.1m. Winner of a national award for outstanding achievement in 2018. Developed successful solutions for high-profile clients across multiple categories, including Amazon, THG, BT, Inditex, Wallgreen-Boots Alliance, and ASOS, delivering scalable product development and risk mitigation up to £100m programme value.Successfully negotiated the largest deal in the history of National Sales, worth £18.2 million, Promoting diversity and inclusion by creating Royal Mail's first culturally and religiously relevant direct marketing and playing an active role in the BAME network. -
New Business DevelopmentRoyal Mail Sep 2013 - Oct 2016Responsibilities: Achieving sales targets by building and converting a pipeline of RM's product portfolioDesigning winning customer propositionsSupporting RMG's strategic goals. Onboarding and training new recruits, as well as coaching and mentoring ongoing.Achievements: Consistently exceeded sales targets: 2014-15: 160%, 2015-16: 221%, and 2016-17: 225% within 6 months. Led the team in technology, customer presentation tools, and process innovation. -
Bdm - Cio Programs EmeaCdm Media Oct 2012 - Sep 2013Cardiff, United KingdomLeading marketing firm creating custom B2B events for the technology sector.Responsibilities: Managing P&L and KPIs for EMEA, Achieving new and repeat revenue targets, Overseeing event format, agenda, logistics, marketing, and venue procurement.Achievements: Successfully managed 5 events with a 78% net margin and 40% re-book rate, all events delivered on time in full (OTIF). Led the development of a strategy for the emerging markets department. -
Sales ExecutiveConnect Assist Jan 2012 - Oct 2012Cardiff, United KingdomConnecting the third sector with service users via multi-channel helplines.Responsibilities: Meeting sales KPIs and targets, Executing marketing campaigns, Maintaining CRM, Presenting weekly statistical data, business trends, and KPIs to the CEO.Achievements: Secured deals with Royal British Legion, Money Advice Service, Fire Fighters Charity, and The Stroke Association to provide helpline services and digital service delivery. -
E-Commerce ManagerAntwerpen Jan 2011 - Jan 2012Cairo EgyptAn importer of diamonds and precious stones,manufacturer of custom designed jewellery.Responsibilities: Develop new route to market, online website design/content navigation and technology procurement; Merchandising strategy; Pricing promotions; Reporting directly to the CEO on progress, forecasting and staff training.Achievements: Website delivered to time and specificationHigh impact marketing generating 121% sales increase.Sales & operational process developed for maintenance and governance.
Lonya Sherief Education Details
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Mba, General Management -
The Institute Of Direct And Digital MarketingGdpr -
The Institute Of Direct And Digital MarketingDirect Marketing -
Universtiy Of BrightonBa Humanities
Frequently Asked Questions about Lonya Sherief
What company does Lonya Sherief work for?
Lonya Sherief works for Parcelplanet
What is Lonya Sherief's role at the current company?
Lonya Sherief's current role is Commercial Director.
What schools did Lonya Sherief attend?
Lonya Sherief attended University Of Wales Trinity Saint David, The Institute Of Direct And Digital Marketing, The Institute Of Direct And Digital Marketing, Universtiy Of Brighton.
Who are Lonya Sherief's colleagues?
Lonya Sherief's colleagues are Giovanna Violante De Souza, Laura Collins, Kevin O'brien, Ewan Mcdonald, Mark Greene, Hussain Yasin, Alyson P..
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