Lonya Sherief
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Lonya Sherief Email & Phone Number

Commercial Director at ParcelPlanet
Location: Cardiff, Wales, United Kingdom 7 work roles 4 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
Role
Commercial Director
Location
Cardiff, Wales, United Kingdom
Company size

Who is Lonya Sherief? Overview

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Quick answer

Lonya Sherief is listed as Commercial Director at ParcelPlanet, a company with 9 employees, based in Cardiff, Wales, United Kingdom. AeroLeads shows a matched LinkedIn profile for Lonya Sherief.

Lonya Sherief previously worked as Supply Chain Director at Ecomplete Group and Solutions Manager, Commercial Operations at Royal Mail. Lonya Sherief holds Mba, General Management from University Of Wales Trinity Saint David.

Company email context

Email format at ParcelPlanet

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ParcelPlanet

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Profile bio

About Lonya Sherief

Dynamic, results-driven leader with over 10 years of experience in global supply chain management, warehouse optimisation, and logistics. Proven track record of reducing cost and increasing efficiency through process improvement and leadership of cross functional teams. Adept at developing and executing logistics strategies to meet commercial imperatives. Dedicated to self-improvement, innovation and meaningful leadership.Achievements: 2014-15: 160% of annual target.2015-16: 221% of annual target.2016-17: 225% of annual target (6 months in role).2017-18: £2.5 million above target & winner of national award for outstanding achievement.2018-19: £10 million above target.2019-20: £8 million above target.2020-21: £15 million above target.2021-22: Converted the most strategically and largest revenue project to date.2022-23: Converted record deal and conceived and created ‘Control Tower’ an analytics software for near-time performance tracking and cost control of supply chains.2023-24: Led a team of stakeholders on warehouse transformation program: procured and deployed WMS and infrastructure, created SOP S&OP transformation which increased productivity by 121% and reduced cost by 22%.

Current workplace

Lonya Sherief's current company

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ParcelPlanet
Parcelplanet
Commercial Director
United Kingdom
Employees
9
AeroLeads page
7 roles

Lonya Sherief work experience

A career timeline built from the work history available for this profile.

Supply Chain Director

Current

Remote

  • Private equity and ecommerce agency driving rapid global scale and commercial impact for owned and 4PL/LLP for operated ecommerce brands.Leading the supply chain division, creating value with strategy, due diligence.
  • Led strategy and execution.
  • P&L ownership and budget management.
  • Operational performance SLAs, KPIs, and risk mitigation.
  • Drive new and existing business, client relationships, and vendor partnerships.
  • Procurement, policy negotiation and contracting; freight, warehouses, and carriers.
Oct 2021 - Present

Solutions Manager, Commercial Operations

Remote

Royal Mail is the UKs largest parcel and letters delivery network.Responsibilities:Developing customised solutions for key accounts, ensuring value optimisation for both RMG and the customer. Exceeded KPIs and targets. Accountable for end-to-end project management, operational, commercial legal, product, and technology concurrences.Influencing and.

Oct 2016 - Oct 2021

New Business Development

Responsibilities: Achieving sales targets by building and converting a pipeline of RM's product portfolioDesigning winning customer propositionsSupporting RMG's strategic goals. Onboarding and training new recruits, as well as coaching and mentoring ongoing.Achievements: Consistently exceeded sales targets: 2014-15: 160%, 2015-16: 221%, and 2016-17: 225%.

Sep 2013 - Oct 2016

Bdm - Cio Programs Emea

Cardiff, United Kingdom

Leading marketing firm creating custom B2B events for the technology sector.Responsibilities: Managing P&L and KPIs for EMEA, Achieving new and repeat revenue targets, Overseeing event format, agenda, logistics, marketing, and venue procurement.Achievements: Successfully managed 5 events with a 78% net margin and 40% re-book rate, all events delivered on.

Oct 2012 - Sep 2013

Sales Executive

Cardiff, United Kingdom

Connecting the third sector with service users via multi-channel helplines.Responsibilities: Meeting sales KPIs and targets, Executing marketing campaigns, Maintaining CRM, Presenting weekly statistical data, business trends, and KPIs to the CEO.Achievements: Secured deals with Royal British Legion, Money Advice Service, Fire Fighters Charity, and The.

Jan 2012 - Oct 2012

E-Commerce Manager

Antwerpen

Cairo Egypt

An importer of diamonds and precious stones,manufacturer of custom designed jewellery.Responsibilities: Develop new route to market, online website design/content navigation and technology procurement; Merchandising strategy; Pricing promotions; Reporting directly to the CEO on progress, forecasting and staff training.Achievements: Website delivered to.

Jan 2011 - Jan 2012
Team & coworkers

Colleagues at ParcelPlanet

Other employees you can reach at parcelplanet.com. View company contacts for 9 employees →

4 education records

Lonya Sherief education

Award Gdpr- Direct Mail, Gdpr

The Institute Of Direct And Digital Marketing

Idm Award In Direct Marketing, Direct Marketing

The Institute Of Direct And Digital Marketing

Ba Humanities

Universtiy Of Brighton
FAQ

Frequently asked questions about Lonya Sherief

Quick answers generated from the profile data available on this page.

What company does Lonya Sherief work for?

Lonya Sherief works for ParcelPlanet.

What is Lonya Sherief's role at ParcelPlanet?

Lonya Sherief is listed as Commercial Director at ParcelPlanet.

Where is Lonya Sherief based?

Lonya Sherief is based in Cardiff, Wales, United Kingdom while working with ParcelPlanet.

What companies has Lonya Sherief worked for?

Lonya Sherief has worked for Parcelplanet, Ecomplete Group, Royal Mail, Cdm Media, and Connect Assist.

Who are Lonya Sherief's colleagues at ParcelPlanet?

Lonya Sherief's colleagues at ParcelPlanet include Hussain Yasin, Kevin O'Brien, Alyson P., Mark Greene, and Laura Collins.

How can I contact Lonya Sherief?

You can use AeroLeads to view verified contact signals for Lonya Sherief at ParcelPlanet, including work email, phone, and LinkedIn data when available.

What schools did Lonya Sherief attend?

Lonya Sherief holds Mba, General Management from University Of Wales Trinity Saint David.

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