Disrupting fleet insurance with IoT/telematics-enabled insurance and AI-powered safety management tools designed to help fleets reduce premiums and increase profitability. First product marketing hire.

- Develop positioning, messaging and key foundational marketing assets for both B2B & B2C audiences (website, nurture campaigns, email, ad creative)- Lead the strategy and coordination of new product launches.- Oversee execution of all paid and unpaid marketing initiatives across a team of FTEs & contractors.

Joined as first product marketer (B2B-focused) in company's early product market fit stage (<15 people, Pre Series A)• Develop and test messaging for key market segments and personas to find right-fit segments for growth• Lead GTM strategy and execution for product launches/releases, crafting positioning and messaging, creating and coordinating GTM assets, sales enablement and training initiatives.• Lead customer marketing initiatives for key features within the SaaS platform to improve adoption and retention.• Research and develop key personas based on needs identification, roles and buyer journey.• Own competitive intelligence tracking and analysis to continuously drive product enhancements, improve positioning and adapt to changing market conditions.

After a couple years on the B2C business and moonlighting in a product marketing capacity for the B2B business (geospatial developer tools), I officially moved over to the B2B side of the house to rollout the global rebrand to this arm of the business and develop the lead generation arm for the sales team.Key Responsibilities:• Product positioning and platform, apply global re-brand to B2B business• Product value and feature messaging• Re-imagine B2B marketing/sales funnels, optimizing ROI-positive content and marketing automation tactics.• Nurture client and prospect relationships through collaborative tactics such as case studies, white papers, speaking engagements and events.• Conduct market analyses and craft solutions-oriented brand and product messaging platforms appealing to key personas.

B2C-focused role. Recruited to help revitalize the MapQuest brand and breathe life into an aging internet brand, I focused on growth tactics and oversaw a global rebrand. I focused on revitalizing the brand platform, visual identity and modernizing consumer communication. I also served in a Product Marketing capacity for several products including the MapQuest Mobile Apps & Services and for the B2B business (geospatial developer tools).Key initiatives:• Comprehensive re-brand project for MapQuest consumer properties: visual identity, tone of voice, persona development and brand platform: http://hello.mapquest.com•Product Marketing Manager, Mobile Apps: brand identity application to visual app design, ASO, acquisition, engagement and retention strategy. Launched re-imagined mobile apps in October 2013. Press: http://www.wired.com/2013/11/mapquest-new-apps/• Growth tactics: social media strategy and messaging, programmatic advertising, owned media & content, OOH, activation

I help companies strategize product and social marketing initiatives. I've worked with a variety of companies, from start-ups to more established brands on product launches, social media and marketing research, content creation and optimization. Highlights include:• Social media research for top Fortune500 companies• Client and program management for new SaaS products for early stage start-ups. Clients include national utility companies, Fortune500 and local businesses• Editorial content strategy: music industry-focused: http://blog.presskit.to/tagged/laura-maxwell• Brand and competitive research• Mobile and social marketing platform development for mobile apps and early-stage SaaS products

Joined as an early employee (<10) in early product market fit stage for the company.Rocking out with Next Big Sound customers on social media data and insights via the Next Big Sound platform. Responsible for developing and growing client relationships by increasing awareness and adoption of Next Big Sound products through support, on-site and virtual presentations as well as training sessions, ensuring contract renewals. Managed relationships with the "Big 3" record labels (Sony, Warner, Universal) as well as smaller independent labels.

Joined in growth stage of company to manage client research projects and aid in upsell efforts.Using Collective Intellect's industry-forward text analytics solution, I conducted in-depth research of social media media conversation, providing both qualitative and quantitative insights for Fortune 500 clients.

Execute research projects through analysis of social media data in order to understand consumer preferences.

Joined in early growth stage of company (<20 employees)I worked with leading media companies (Hearst Argyle, Post) to immerse their brand in city-specific content such as online city guides and "best of" contests to engage hyperlocal audiences and generate revenue from local businesses.