Top of funnel sales GTM strategist

•Working in partnership with regional VP of sales, led the marketing strategy for a brand new, spin-off region of 11 U.S. states; managed sales forecasting, KPI reporting, sales onboarding and enablement•Created a sales and marketing training program for new career entrants/recent college graduates, which has resulted in 65% of participants “graduating” to entry level sales roles within their first 9 months in the program•Increased organization’s presence and marketing initiatives with national channel partners (NCPs) through enhanced annual planning and hands-on programs execution•Established foundational data practices and the creation of demand generation marketing to boost growth in the medium-sized business segment, including programs, which yielded 6x ROI impact to date•Led the lead qualification and development for the US and Canada, doubling the qualification of sales-ready leads •Served on the 4-member US field marketing council

•Led annual marketing planning, demand generation campaigns, association and digital marketing initiatives for a company undergoing rapid changes caused by a major merger and the acquisition of another company•Optimized lead flow processes to realize a 75% increase in online leads generated from paid search while reducing the CPA of online leads by over 50%•Initiated lead quality rating program and introduced lead scoring based on demographic and behavioral data•Instituted lead nurturing programs to recapture value from previously abandoned and discarded leads•Conducted data cleanse and append processes, identifying 13% of database as invalid and improving quality of 25% of the remaining database•Position became redundant as a result of post-merger reorganization

•Led demand generation and digital marketing efforts, while developing a team of bright, early career marketers•Created internal and external communications strategies and introduced content/inbound marketing, based on the interests of entrepreneurs and small business owners•Working with digital agency partner, directed changes that led to improved SEO performance across multiple online vehicles, improving lead volume by an average of 20% while lowering CPA by an average of 15% and launched a new corporate website that increased visitor engagement and drove increased lead volume and quality•Developed social media strategies that led to 300% engagement growth compared to previous two years •Led the refresh messaging and updated audience persona mapping based on customer and prospect research

•Led direct response marketing strategy and execution and collateral production while providing cross-functional support in the areas of alliances, public relations, communications and advertising•Developed 360 degree marketing campaigns, which included targeted direct mail, direct and third-party e-mail blasts, online advertising and public relations components•Built alliances that included International Olympic Committee sponsor Jet Set Sports; Olympic Gold Medalist, Evan Lysacek; Iron Chef Masaharu Morimoto / Morimoto Restaurants; Thoroughbred breeding and racing authority, Keeneland Association•Created experiential campaigns that generated more qualified leads than any previous marketing efforts in the history of the company, during a particularly challenging time for the private aviation industry•Devised new and successful methods of audience identification, targeting and segmenting based on data modeling and unique approaches to acquisition

Marketing consulting firm serving major corporations in a variety of industries•Provided consulting services in all areas of marketing, including brand strategy, communications planning and content creation for web and print •Contributed to the rebranding of Wholly Guacamole, leading promotional activities, print advertising, couponing strategy, public relations, market research and in-store promotion to increase Y-o-Y consumer sales by 40%•Managed complex brand refresh projects for companies including American Airlines Credit Union (AACU) and Texas Instruments•Planned and executed a major AACU community event for 1,500+ attendees•Developed and wrote copy for sales tools and promotional materials for major, national accounts•Led project teams of up to five marketers

Telecommunications service company serving wireless and wireline OEMs and carriers across the U.S.•Developed programs and communications to support every stage of the solutions selling cycle, while creating sales tracking, analysis and reporting•Created and managed a disciplined and comprehensive RFP response program during a time of growth and maturation of this privately-held firm•Developed processes to govern every aspect of proposal management from initial go / no-go pursuit decisions to proposal writing and submission to post-mortem exploration•Used this program and set of processes to write a specific winning proposal, which resulted in over $225 million in national account revenue •Led the successful implementation of Salesforce.com, resulting to its becoming the trusted source for reporting of business key drivers, sales forecasts, win/loss trends analysis, forecast to revenue comparisons and commissions reporting within three months

•Working within the Wireless Transmission Division and Corporate Marketing, provided product-focused strategic planning and marketing communications program and collaborated with French and Italian counterparts to devise and implement product launches into the North American market, including public relations, direct marketing, advertising placement, customer training and education and collateral creation •Developed United States central messaging sets to support product and solutions sales and marketing pursuits in North American markets •Provided content development, logistical planning and project management for a first-of-its-kind, 13 city road show which allowed systems engineers opportunities to learn and test new transport equipment in a simulated live environment—results of taking the technology to the engineers resulted in ~20% increases in specific equipment sales