Loriann Smoak Email & Phone Number

Www.Lsmoak.Com California And New York

Services include business setup and startup consulting that provides guidance and support with Research & Development, brand identity, strategy, creative direction, relationship cultivation, marketing strategy and fundraising. Start-up Consulting: (in addition to e-commerce consulting, see Half Helix below)-Develop or review and edit RFPs-Create training and process documentation, employee documents, NDA’s, contracts, etc.-Provide strategy to clients on the expectations of the customer, business structures, and partnership cultivation -Generate marketing strategy, content, speaker series and other events-Brainstorm on suitable partnerships with creative agencies, freelance designers, marketing proposals, brand architecture, R&D for aspirational goals, and local event marketing-Build out decks and visual collateral for internal use, high-level meetings, and investor presentationsBrick and Mortar:-Elevate business practices with innovation to develop creative solutions for employee issues, and advise on various store technology (including POS such as Lightspeed, Squareup etc.)-Assess merchandise offerings & provide buying direction; cohesiveness, analysis of sales data, merchandise layout-Provide hands-on support with visual merchandising for in store (and online)-Coach clients on best practices for vendor relations and negotiation of terms of purchase ordersEmerging Brands:-Lead line-editing engagements to refine collections; use retailer expertise to advise on expanding or paring down offerings-Foster relationships between compatible clients and showrooms, tradeshows, retailers, production managers, to lay a foundation for building a sustainable brand with a lasting impact-Provide actionable feedback for brands to implement during and post-engagementPersonal Styling: Available for closet consultations, personal shopping, and special event styling. Consultations personalized based on unique goals. Testimonials on Lsmoak.com

Greater New York City Area

A collaborative agency that creates & develops engaging digital experiences for culture and commerce. The agency was one of two locally, and 50 globally selected as a Shopify Plus Partner Agency, by Shopify, to build enterprise e-commerce websites for high-volume online retailers. Notable clients include: Nike, Sotheby's, Pop & SukiBusiness Development & Sales:-Develop partnerships with apps, leading digital agencies, and fashion and lifestyle clients globally-Balance both creative and analytical thinking between the business and potential clients throughout sales process -Communicate between retail landscape, technical scope, and business roadmaps for successful collaborations-Use extensive retail background to enhance the process including sales meeting, ideation, and design sprints-Collaborate with senior sales leader at Shopify providing a self-generated leads list of 5000+ ecommerce retailers-Lead initiatives in identifying, cultivating, and managing an ever-evolving agency and digital-creative partner networks, which supports end-to-end creative business execution-Contribute personal experience and insights with Magento, Shopify, Spree, Squarespace, Wordpress to enhance client experience and ensure the right technology platforms for their projects and goalsClient Services:-Translate client goals into actionable insights, strategy and plans (including RFP review and scoping)-Oversee and manage the client relationships during execution of SoW and provide ongoing support as needed-Engage readily as a key point person with legal, product, engineering, investors, and marketing teams -Monitor 20+ client projects throughout entire website builds/rebuilds; initial conceptualization, to dev complete-Advocate for client when establishing relationships to successfully navigate diverse personalities and dynamics

*Pivoted Brick and Mortar Online store into an Off-Price Lifestyle Marketplace for SMB merchants in 2016; the development of a Marketplace is currently paused. eCommerce and Editorial Styling:-Highly adaptable, commercially relevant art direction and stylist with keen eye for detail-Produced editorial and product shoots in high quality, fast-paced studio and on location-Established a high-volume studio operation to facilitate product shoots, and shot roughly 80 looks per day -Managed integrated team, including photographer, hair and makeup, 1st AC, and assistants on all shoots-Oversaw virtual assets ensuring quality and consistency through post-production and beyond-Directed team to produce call sheets, merchandise prep and how to translate the aesthetics of various style guidesSite Management & Development:-Supervised the process of uploading products, editing descriptions, creating promotions and updating content-Coordinate the development of a software product that leverages inventory data to centralized sales in a marketplace-Conducted an initial private beta with select merchants, with roughly 1,200 retailers in pipeline on Shopify-Operationalized the development to seamlessly connect with retailer’s existing ecommerce shopping carts.

Greater New York City Area

After operating two stores, was approached by luxury brands seeking retail space on the highly desirable block in Nolita. Negotiated and accepted a six figure payout to exit and focus on ecommerce and the development of the marketplace. Founder & Operations:-Asserted curatorial instincts to develop a standout offering while also being in-tune with industry data and trends-Collaborative leader, encouraging thoughtful engagement and development among 8+ team members and interns-Oversaw all operations; management including financial planning, forecasting, contract negotiation, and budgeting-Facilitated weekly staff meetings to aid team in implementation of strategic initiatives and sales goalsBuying & Sales:-Traveled extensively internationally attending fashion and market weeks in Paris, Milan, Los Angeles and New York as well as R&D trips to 20 countries to identify emerging designers and curate a leading-edge selection-Carried 500+ established and emerging fashion and lifestyle brands with focus on quality, price, and aesthetic-Received notable press for strong multi-category and multi-brand product assortments-Drove revenue to $1700/sqf-Monitored consumer response, analyzed category and brand specific sales data and performance-Recognized by Refinery 29 as New York City’s ‘cult-followed’ boutique-Celebrity clientele included: Bjork, Jessica Biel, Zoe Kravitz, MIA, Kate Bosworth, Rooney Mara, Blake Lively, Hannah Bronfman, Rumor Willis, Lisa Bonet, Tory Burch, among others

Fashion Design

Visual Design

Bachelor’S Degree, Liberal Arts + Psychology, Cum Laude

High School, Honors