The importance of and volume of data is exploding for every industry. Consumer-facing businesses are racing to capture and deploy it in real time while consumers demand relevancy but reject intrusion. Brands need to find the balance between business objectives and consumer expectations in this heightened competitive environment. The solution is robust data strategy. Comprehensive data strategy delivers: integration across disparate platforms, media and channels; pristine data governance and security; orchestration of contextual, attitudinal and behavioral indicators; and forward-looking prioritization of data capture and utilization all with the goal of delivering optimal experiences for consumers and competitive advantage for business. My experience in corporate and agency roles has provided comprehensive understanding of competing business and consumer demands and insight to reconcile them. • Experience diagnosing and resolving complex problems• Track record of delivering effective, pragmatic solutions on time and on budget• Commitment to building and developing high performing teams • Passion for bringing together disparate skill sets and perspectives to make data useful and understandable• Technology and methodology agnostic, able to build the best solution from the inputs at handI love data and problem solving. The exciting change is that data, creative ways of using it and associated challenges are growing daily.