Leanne Spicer Email & Phone Number

North Wilkesboro, North Carolina, United States

Content Creation: Plan and write various materials, including letters, website content, and social media ads.Brand Management: Act as the primary contact for public-facing materials and ensure accuracy in Window World's facts, accomplishments, and brand representation.Updates and Maintenance: Regularly update social media channels and corporate content to reflect any changes at Window World.Internal Communications: Collaborate with multiple departments to create and distribute internal messages via various channels, including Benchmark emails and social media.Social Media Management: Oversee the development, creation, and scheduling of content for over 130 social media pages using Hootsuite.Partnership Management: Oversee the partnership with Fish/919 Marketing and InfinityO, including developing media campaigns and ensuring they align with brand identity.Creative Project Support: Provide creative assistance for annual initiatives like Family Reunion, Military Makeover, and more.Franchise Development: Work with marketing agency on strategy to secure high quality franchise leads. Relationship Management: Act as the primary contact for various partners, including Benchmark, Hootsuite, and Infinity.Content Optimization: Perform regular optimization maintenance for content to keep it relevant and effective.Media Campaign Communication: Communicate media campaign information to the franchise system.Creative Development: Conceptualize and support new creative projects and initiatives as needed throughout the year.

I am the owner of this brand that was born of my desire to not only be creative in my own content, but to assist other brands with their growth and sales goals. Over the last 4 years I have gained experience with dozens of social media platforms and digital media creation tools. In addition to the creative aspect of social media marketing, I have also gained valuable experience with marketing campaigns, marketing strategies based on demographic, growing brand awareness to increase consumer visibility. My responsibilities also include: · Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification· Increase visibility of organization's social content by designing and and optimizing company pages within each platform· Foster meaningful connections and encourage community by generating, editing, publishing and sharing meaningful content· Identify market opportunities and targeted sales prospects by developing business plans that promote brand management and advertisement· Optimize user experience by partnering with brands and other content creators· Support social marketing initiatives by performing client engagement activities including crafting, posting, and tracking posts across various social media platforms· Effectively listen and communicate with diverse audiences, internal and external· Maintain positive relationships with stakeholders by encouraging open communication· Build an inclusive community of trust where individuals feel safe to express themselves· Uphold the highest standards of honesty and integrity· Grew Instagram, YouTube, Facebook and social media accounts by 20,000+ followers over 4 years

Remote

-Develop content strategy aligned with short-term and long-term marketing targets-Collaborate with marketing team and contract partners to plan and develop content consistent with the brand voice and writing style-Edit, proofread, and improve writers’ posts, adding wit and heart when appropriate-Liaise with content writers to ensure brand consistency-Optimize content according to SEO-Develop an editorial calendar in collaboration with the rest of the marketing team and ensure content team is on board-Ensure compliance with regulatory language-Stay up to date with trends and generate innovative ideas to draw target audience’s attention-Heading brand campaigns, including submitting ideas for projects and overseeing the development of all creative content-Writing and editing compelling content for social media platforms-Optimizing social media posts (language, tone, message) based on our target audience’s behaviors

Charlotte, North Carolina Area

- Communicate daily with parents, students, and members of all levels of administration- Keep a well-organized curriculum¬- Motivate students to manage their time and complete assignments, often meeting strong resistance- Evaluate student work in a timely manner, while meeting the demands of a classroom teacher and maintaining a positive relationship with administrative team- Maintain written and oral communication skills by guiding students through writing assignments and speeches- Respond quickly when administration provides constructive feedback - Effectively keep multiple tasks going at once while continuing to preform classroom responsibilities- Developed and implemented daily and unit lesson plans for 9th, 11th, and 12th grade English.- Conducted group/individual reading, literature and writing activities.- Fostered a classroom environment conducive to learning and promoting excellent student/teacher interaction.- Emphasized diversity and global awareness in the classroom and in the professional environment- Participated in faculty and parent conferences- Perform all administrative tasks required of the position in a timely, effective manner- Organize, manage, and facilitate the Graduation Project for the entire school, while teaching juniors and seniors how to complete the project- Train entire staff and all parent volunteers on proper scoring of the Graduation Project Presentations and the Graduation Project Essay - Lead weekly Professional Learning Community meetings for all teachers of English III, including creating and implementing the weekly agenda, keeping minutes, and mentoring new teachers

Charlotte, North Carolina Area

- Read incoming resumes and screened qualifications for potential candidates- Communicated with candidates regarding interview expectations- Successfully scheduled multiple interviews a day for variety of positions- Conducted phone interviews with prospective candidates before scheduling interviews with upper management- Composed offer letters and assembled new-hire paperwork- Performed background checks on all new employees and candidates- Directed and scored all pre-employment aptitude testing for whole company- Worked closely with the Recruiting Coordinator to ensure employment advertisements were written correctly. - Pre-screened individuals for employment in the corporate office

Bachelor Of Arts (B.A.), English Language And Literature, General

Activities and Societies: Tutor, Writing Center

Post Baccalaureate, Secondary Education And Teaching

Activities and Societies: Post Bac in Education

Bachelor Of Arts - Ba, English Language And Literature/Letters