Melanie Loh Email & Phone Number

Singapore

Singapore

Singapore

Brands: Sep 2017 – May 2019: Hotel Restaurants (Straits Café, Katong Kitchen, Saltwater)Sep 2017 – Jan 2019: The PelicanJan - May 2019: DEAN & DELUCA SingaporeMar - May 2019: Native KitchenResponsibilities:Campaign Marketing - Developing & executing marketing plans for new product launches, festive specials & other special events.- Key Campaigns:-- The Pelican: Champagne Brunch Launch (Nov ‘17); Christmas & NYE Countdown (‘17/18); Valentines Day (2018); Mother’s Day (2018)-- Hotel Restaurants: Christmas (‘17/18); Lunar New Year (‘17/18); Ramadan (‘18/19); Straits Café New Theme & Halal Conversion (May ‘18); Katong Kitchen New Theme Launch (Mar ‘19)-- DEAN & DELUCA: Far East Square Gourmet Plate Global Flavours Launch (Apr ’19)-- Native Kitchen: Opening (Mar ‘19)Partnership- Liaising with external partners to ensure proper representation of brands and exploring collaboration potentials (Sponsorships and barters)Public Relations & Media Monitoring- Working with Media Agency to develop media releases and conduct media hostingSocial Media Management (FB / IG)- Planning Social Media Calendar- Posting & responding to queries & feedback

Singapore

Resort Marketing - April 2016 to January 2017: Universal Studios Singapore Marketing Team- January 2017 to Aug 2017: Account Management TeamMajor Campaigns Involved in – Universal Studios Singapore: Soak Out 2016, Halloween Horror Nights 2016, Santa’s All Star Christmas 2016, Dance in the Park (Countdown to 2017), 25 Millionth Visitor, A Chocolate Adventure 2017 / S.E.A Aquarium: 10 Millionth Visitor, World Oceans Day 2017.Day to Day Responsibilities: Liaising with Internal Departments, External Vendors and Partners to ensure smooth running of campaigns and development of collaterals.

Singapore

Involved in marketing, hospitality and planning for the Asia Pacific Homeland Security Conference and Exhibition (26 – 30th October 2015) Marketing: Liaising with PR and Advertising agencies to carry out marketing plan. Formulating and sending eDMs to relevant parties.Hospitality: Liaising with various high level delegations from ministries, armed forces and disaster management centres from various Asia Pacific nations for their visit to Singapore. Contacting local agencies for invitation and follow-ups for their attendance to the event.Planning: Assisting to contact conference speakers and other stakeholders for the event.

Singapore

Universal Studios Singapore TeamMajor Campaigns Involved in – Easter “Eggstravaganza” 2014, Halloween Horror Nights 4Other Involvements – Liaising with F&B operation team, park operations, in-house creative team and external creative agencies. Competitor research and analysis.

Singapore

Channel 5Trailer Producer – Creating trailers for local and international programmes and promotional events.Production Assistant and Production Manager – For promotional shoots.Major Projects involved in – Youth Olympic Games, The Noose Season 4, Fighting Spiders

Bachelor’S Degree, Communication And Media Studies, Second Upper Division

Activities and Societies: NTU Golf Club (2011 - 2015) Wee Kim Wee School Freshman Orientation Camp Committee 2012 Technical Director /.

Diploma With Merit, Communications And Media Management, 3.43 / 4 (Graduated With Merit)

Activities and Societies: Asian Youth Game 2009 Volunteer: Broadcasting team under World Sports Group (Table Tennis and Diving) Dean's.