Loretta W.

Loretta W. Email and Phone Number

vision for all things design—digital experience • branding @ L2T Design & Consulting
New York, NY, US
Loretta W.'s Location
New York, New York, United States, United States
Loretta W.'s Contact Details

Loretta W. personal email

About Loretta W.

I specialize in crafting digital experience in agile environments, and strike to provide best-in-class experience for both customers and business stakeholders. My goal is to formulate and deliver holistic design solutions informed and strengthened by design thinking, business objectives, brand strategy, research, product ecosystem strategy, technology, and inclusive user experience.My work style is respectful, adaptive, pragmatic, resilient, communicative, and straight-forward. I believe constant transparent communication is the key to any successful collaboration. I’m equally at ease leading as a player/coach or being an individual contributor.Background summary:• seasoned design expert in the Fortune 500 in-house capacity, at ease being a leader/player-coach or an individual contributor• founder of L Square T Design, a scalable design business specializing in digital experience (product design/service design/UX/UI), branding, and other creative collaborationsExperience highlights:• government sector: state and federal• private sector: hospitality, publishing, financial services, entertainment, recruiting, food & wine, and education, mid-size misc. service providersOutside of my professional life, I’m passionate about films, cooking, hiking, traveling, history, volunteering, and learning outside of my existing expertise.

Loretta W.'s Current Company Details
L2T Design & Consulting

L2T Design & Consulting

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vision for all things design—digital experience • branding
New York, NY, US
Loretta W. Work Experience Details
  • L2T Design & Consulting
    L2T Design & Consulting
    New York, Ny, Us
  • L Square T Design
    Founder
    L Square T Design May 2011 - Present
    Design Services for Clients in Various Industries and Sectors• ideate visions for digital experiences, brand initiatives, and assorted design projects• provide design solutions with project roadmap, workflows, processes and protocols• staff, lead, and manage scalable design/product teams to execute and deliver design solutions
  • Deloitte Consulting
    Project Delivery Manager (Ux/Ui)
    Deloitte Consulting Mar 2021 - Dec 2021
    Worldwide, Oo
  • Pwc
    Ux Design Consultant
    Pwc Oct 2019 - Apr 2020
    Gb
  • A+E Networks
    Visual Design Lead
    A+E Networks Aug 2018 - Oct 2019
    New York, New York, Us
    UI Design + Branding at the Technology Department• led strategies for branding, UI, and visual design for enterprise digital experience• set new structure and creative processes for style guides, assets libraries, and design systems • presentated new strategies for leadership/stakeholder buy-ins and approvals• collabrated with multifunctional teams and managed freelance designers
  • American Express Custom Solutions
    Lead Web Designer
    American Express Custom Solutions Sep 2010 - Sep 2011
    Created Branded and White Label Digital Marketing Campaigns• led, designed, and tracked performance of traffic-generating digital marketing campaigns• sourced AmexPublishing content (e.g. Travel + Leisure, Food & Wine) to repurpose for digital marketing experience• liaised with cross-functional team and 3rd party vendors
  • S&P Global Market Intelligence
    Multidisciplinary Designer
    S&P Global Market Intelligence Sep 2008 - Sep 2010
    New York, Ny, Us
    Capital IQ Brand Refreshment• capitaliq.com redesign• digital marketing campaigns for marketing team• print collaterals for sales team
  • Starwood Hotels & Resorts Worldwide, Inc.
    Senior Digital Designer
    Starwood Hotels & Resorts Worldwide, Inc. Jan 2007 - Aug 2008
    Stamford, Ct, Us
    Digital design to support all Starwood marketing communications (corporate + hotel brands)• designed white label email, landing page, microsite templates• templates support customization for all Starwood brands and localization for 6 languages• implemented, updated, and maintained templates in CMS
  • Condé Nast
    Senior Web Designer
    Condé Nast Aug 2006 - Jan 2007
    New York, Ny, Us
    brides.com Redesign• crafted new features to enhance digital experience• defined information architecture and designed new layouts + UI• art directed freelancers to execute redesign of microsites for 3 bridal magazines (Brides, Elegant Brides, Modern Brides) and their associated digital marketing campaigns
  • Starwood Hotels & Resorts Worldwide, Inc.
    Ui Designer
    Starwood Hotels & Resorts Worldwide, Inc. Jun 2004 - Jul 2006
    Stamford, Ct, Us
    UI design for Offers Management Tool (OMT), a Customer-intel-based Marketing Web ApplicationGoal: Enhance OMT with robust features to increase sales. OMT was sold to individual Starwood properties (i.e. hotels), and generated multi-million since relaunch• collected user feedback from existing version to formulate enhancement strategies• pitched new feature concepts to VP of CRM for buy-ins• conceived, designed, and implemented new product features

Loretta W. Skills

Web Design Information Architecture Creative Direction Art Direction User Experience Interaction Design Seo Adobe Creative Suite Typography Digital Photography Wireframes Branding Business Strategy Business Development Business Planning Data Visualization Ux Ui

Loretta W. Education Details

  • Parsons School Of Design - The New School
    Parsons School Of Design - The New School
    Communication Design

Frequently Asked Questions about Loretta W.

What company does Loretta W. work for?

Loretta W. works for L2t Design & Consulting

What is Loretta W.'s role at the current company?

Loretta W.'s current role is vision for all things design—digital experience • branding.

What is Loretta W.'s email address?

Loretta W.'s email address is lo****@****ign.com

What schools did Loretta W. attend?

Loretta W. attended Parsons School Of Design - The New School.

What are some of Loretta W.'s interests?

Loretta W. has interest in Arts And Culture.

What skills is Loretta W. known for?

Loretta W. has skills like Web Design, Information Architecture, Creative Direction, Art Direction, User Experience, Interaction Design, Seo, Adobe Creative Suite, Typography, Digital Photography, Wireframes, Branding.

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