Loretta W. Email and Phone Number
Loretta W. work email
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Loretta W. personal email
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I specialize in crafting digital experience in agile environments, and strike to provide best-in-class experience for both customers and business stakeholders. My goal is to formulate and deliver holistic design solutions informed and strengthened by design thinking, business objectives, brand strategy, research, product ecosystem strategy, technology, and inclusive user experience.My work style is respectful, adaptive, pragmatic, resilient, communicative, and straight-forward. I believe constant transparent communication is the key to any successful collaboration. I’m equally at ease leading as a player/coach or being an individual contributor.Background summary:• seasoned design expert in the Fortune 500 in-house capacity, at ease being a leader/player-coach or an individual contributor• founder of L Square T Design, a scalable design business specializing in digital experience (product design/service design/UX/UI), branding, and other creative collaborationsExperience highlights:• government sector: state and federal• private sector: hospitality, publishing, financial services, entertainment, recruiting, food & wine, and education, mid-size misc. service providersOutside of my professional life, I’m passionate about films, cooking, hiking, traveling, history, volunteering, and learning outside of my existing expertise.
L2T Design & Consulting
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L2T Design & ConsultingNew York, Ny, Us -
FounderL Square T Design May 2011 - PresentDesign Services for Clients in Various Industries and Sectors• ideate visions for digital experiences, brand initiatives, and assorted design projects• provide design solutions with project roadmap, workflows, processes and protocols• staff, lead, and manage scalable design/product teams to execute and deliver design solutions -
Project Delivery Manager (Ux/Ui)Deloitte Consulting Mar 2021 - Dec 2021Worldwide, Oo -
Ux Design ConsultantPwc Oct 2019 - Apr 2020Gb -
Visual Design LeadA+E Networks Aug 2018 - Oct 2019New York, New York, UsUI Design + Branding at the Technology Department• led strategies for branding, UI, and visual design for enterprise digital experience• set new structure and creative processes for style guides, assets libraries, and design systems • presentated new strategies for leadership/stakeholder buy-ins and approvals• collabrated with multifunctional teams and managed freelance designers -
Lead Web DesignerAmerican Express Custom Solutions Sep 2010 - Sep 2011Created Branded and White Label Digital Marketing Campaigns• led, designed, and tracked performance of traffic-generating digital marketing campaigns• sourced AmexPublishing content (e.g. Travel + Leisure, Food & Wine) to repurpose for digital marketing experience• liaised with cross-functional team and 3rd party vendors
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Multidisciplinary DesignerS&P Global Market Intelligence Sep 2008 - Sep 2010New York, Ny, UsCapital IQ Brand Refreshment• capitaliq.com redesign• digital marketing campaigns for marketing team• print collaterals for sales team -
Senior Digital DesignerStarwood Hotels & Resorts Worldwide, Inc. Jan 2007 - Aug 2008Stamford, Ct, UsDigital design to support all Starwood marketing communications (corporate + hotel brands)• designed white label email, landing page, microsite templates• templates support customization for all Starwood brands and localization for 6 languages• implemented, updated, and maintained templates in CMS -
Senior Web DesignerCondé Nast Aug 2006 - Jan 2007New York, Ny, Usbrides.com Redesign• crafted new features to enhance digital experience• defined information architecture and designed new layouts + UI• art directed freelancers to execute redesign of microsites for 3 bridal magazines (Brides, Elegant Brides, Modern Brides) and their associated digital marketing campaigns -
Ui DesignerStarwood Hotels & Resorts Worldwide, Inc. Jun 2004 - Jul 2006Stamford, Ct, UsUI design for Offers Management Tool (OMT), a Customer-intel-based Marketing Web ApplicationGoal: Enhance OMT with robust features to increase sales. OMT was sold to individual Starwood properties (i.e. hotels), and generated multi-million since relaunch• collected user feedback from existing version to formulate enhancement strategies• pitched new feature concepts to VP of CRM for buy-ins• conceived, designed, and implemented new product features
Loretta W. Skills
Loretta W. Education Details
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Parsons School Of Design - The New SchoolCommunication Design
Frequently Asked Questions about Loretta W.
What company does Loretta W. work for?
Loretta W. works for L2t Design & Consulting
What is Loretta W.'s role at the current company?
Loretta W.'s current role is vision for all things design—digital experience • branding.
What is Loretta W.'s email address?
Loretta W.'s email address is lo****@****ign.com
What schools did Loretta W. attend?
Loretta W. attended Parsons School Of Design - The New School.
What are some of Loretta W.'s interests?
Loretta W. has interest in Arts And Culture.
What skills is Loretta W. known for?
Loretta W. has skills like Web Design, Information Architecture, Creative Direction, Art Direction, User Experience, Interaction Design, Seo, Adobe Creative Suite, Typography, Digital Photography, Wireframes, Branding.
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