Liz Standley

Liz Standley Email and Phone Number

Freelance Consultant @ Freelance
Dallas, TX, US
Liz Standley's Location
Dallas, Texas, United States, United States
Liz Standley's Contact Details

Liz Standley personal email

About Liz Standley

With extensive experience in digital, brand and commercial marketing and partnership development, I have honed my expertise in driving brand growth and engagement across a variety of industries, from premium spirits to tech startups. My passion lies in crafting data-driven marketing strategies that resonate with target audiences, elevate brand visibility, and foster meaningful customer connections. I thrive in roles that blend creativity with analytics, ensuring that every campaign is not only visually compelling but also delivers measurable results.Throughout my career, I've led impactful projects and campaigns, including:- Managing multi-channel social media strategies at n.ion.io, a software startup, where I boosted brand awareness by 50% and increased website traffic by 35%.- Driving influencer-driven marketing efforts at On the Rocks Premium Cocktails, where I significantly enhanced product visibility and social engagement through innovative campaigns and strategic partnerships.- Leading commercial marketing and national partnerships at By Dre and Snoop, securing high-profile partnerships and executing 360-degree marketing activations that drove impressive growth in customer engagement and brand awareness.My approach is rooted in collaboration, whether working cross-functionally with creative teams or building relationships with external partners. I'm always eager to explore new ways to optimize marketing efforts, leverage emerging trends, and connect brands with their audiences in meaningful ways. Let’s connect if you’re interested in discussing social marketing, brand partnerships, or digital strategy!

Liz Standley's Current Company Details
Freelance

Freelance

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Freelance Consultant
Dallas, TX, US
Liz Standley Work Experience Details
  • Freelance
    Freelance Consultant
    Freelance
    Dallas, Tx, Us
  • By Dre And Snoop
    Senior Director Of Commercial Marketing & National Partnerships
    By Dre And Snoop Jun 2024 - Present
    With a proven ability to manage and execute marketing campaigns, my tenure as Director of Media and Marketing saw the seamless integration of social channels, outdoor marketing, and creative asset production to bolster the By Dre and Snoop portfolio.As the Senior Director of Commercial Marketing and National Partnerships, and previously as the Director of Media and Marketing, I've cultivated a deep expertise in developing and executing comprehensive marketing strategies that drive brand growth and customer engagement. I’ve successfully led 360-degree marketing activations, partnering with national brands like the New York Yankees and Learfield, to secure high-impact partnerships. By managing cross-functional teams and coordinating closely with sales and activation specialists, I’ve optimized campaign timelines, improved ad performance, and significantly boosted brand awareness. My approach to brand design and representation has increased customer engagement and market visibility, ensuring that both on-premise and off-premise strategies are aligned for maximum impact. Additionally, I’ve spearheaded outdoor advertising campaigns and social media initiatives that expanded organic reach and improved brand sentiment. My ability to negotiate contracts with media vendors has also led to cost savings, optimizing the overall efficiency of marketing budgets and resources. Through these roles, I've developed a robust skill set in strategic marketing, partnership development, and brand optimization.
  • By Dre And Snoop
    Director Of Media And Marketing
    By Dre And Snoop Dec 2023 - Jun 2024
  • Oh Hey Dallas
    Brand And Digital Marketing Entrepreneur
    Oh Hey Dallas Oct 2011 - Present
    Dallas, Texas, United States
    Creator of go-to Dallas influencer + branding account. Accruing over 100,000 followers, Oh Hey Dallas has also lead to several brand partnerships including:• McDonald’s• Live Nation• American Airlines• GoPuff• Alto• Dave & Buster’s• Hi-Chew• Lyft• Sonic• Rooftop Cinema Club• Taco Cabana• Uber• Wagamama• W Hotels• Sweet Green & more
  • Kim Dawson Agency
    Fashion Model
    Kim Dawson Agency Jan 2011 - Present
    Dallas, Texas, United States
  • Beam Suntory
    Social Media Marketing - Otr
    Beam Suntory Sep 2020 - Sep 2021
    Chicago, Illinois, United States
    As the Social Marketing Director at Beam Suntory and On the Rocks Cocktails, I focused on amplifying brand visibility and driving engagement through innovative social media and influencer campaigns. By leveraging data-driven strategies and targeted digital marketing efforts, I successfully increased brand impressions by over 1,000%, while also boosting product placement by 40% by focusing on key demographic segments. I led the management of OTR’s social media platforms, growing the follower base by 35% in just one year and enhancing overall brand loyalty through dynamic content creation. My role also involved analyzing social media performance to continuously optimize campaign effectiveness, resulting in a 22% improvement in engagement. In collaboration with a top-tier PR firm, I secured high-profile activations that elevated the brand’s media presence and drove broader market recognition. My expertise in social media strategy, influencer partnerships, and PR collaboration has consistently delivered measurable results in brand growth and consumer engagement.
  • Otr: On The Rocks Premium Cocktails
    Social Marketing Director
    Otr: On The Rocks Premium Cocktails Dec 2019 - Sep 2020
    Dallas, Texas
    During my time with On the Rocks Premium Cocktails, I served in progressively senior roles, each providing a unique opportunity to shape and expand the brand’s social marketing presence. As Social Marketing Director, I crafted influencer-driven campaigns and paid advertising strategies that led to a 20% increase in product pull-through and expanded social media impressions by 40%. My ability to optimize media spend and track KPIs using tools like Sprout Social resulted in a 15% reduction in campaign costs, while my leadership in cross-functional collaborations boosted product visibility by 30%. Previously, as Communications Officer, I focused on enhancing brand reach through strategic messaging and social media management, increasing media coverage by 20% and influencer engagement by 25%. I also played a key role in establishing new social media guidelines, which improved post-engagement rates by 12%. Starting as a Social Media Strategist, I developed and launched influencer-driven campaigns that drove a 15% increase in product demand and grew the brand’s online following by 22%. Across all roles, I consistently contributed to strengthening brand partnerships, boosting consumer engagement, and delivering measurable results through strategic social media and marketing efforts.
  • Otr: On The Rocks Premium Cocktails
    Communications Officer
    Otr: On The Rocks Premium Cocktails Jun 2019 - Nov 2019
    Dallas, Texas
  • Otr: On The Rocks Premium Cocktails
    Social Media Strategist
    Otr: On The Rocks Premium Cocktails Oct 2018 - Jun 2019
    Dallas, Texas
  • N.Io Innovation, Llc
    Social Media Curator
    N.Io Innovation, Llc Jul 2014 - Dec 2018
    Boulder, Colorado, United States
    As the Social Media Curator at n.io, I developed and executed a comprehensive social media strategy that significantly enhanced brand visibility and drove business growth for the software startup. By managing multi-channel marketing campaigns, I grew brand awareness by 50% and increased website traffic by 35%. My focus on personalized customer interaction strategies contributed to a 20% boost in customer retention rates, while targeted content creation and influencer partnerships helped expand the company’s social media following by 40%. Additionally, I led the development of paid social ads and organic growth campaigns, which generated a 30% increase in inbound leads. My role at n.ion.io allowed me to build a strong foundation in social media management, digital marketing, and customer engagement, which helped establish the brand in a competitive market.
  • Deloitte
    Srm Consultant
    Deloitte Sep 2011 - Feb 2014
    Dallas, Tx
    • Responsible for project management to executive team on Fortune 500 account• Managed team communication and deadlines• Led development trainings as well as internal marketing efforts
  • Deloitte Consulting
    Business Technology Analyst
    Deloitte Consulting Jun 2010 - Sep 2011
    Dallas, Tx
    • Gathered and defined business/technical/legal requirements with key project stakeholders to precisely design and successfully deliver software solutions• Responsible for quality assurance and tested for defects on client's application• Updated and logged test scenarios and communicated issues with developers
  • Hometown Foundation
    Vice President And Board Of Directors
    Hometown Foundation Jun 2003 - Oct 2010
    A family founded and operated 501c3 Corporation with exceptional authority granted by the IRS to identify and grant unbiased full tuition academic scholarships to students requiring financial assistance.• Active participant in board meeting planning and execution• Responsible for application review, grant administration, and regulatory filings
  • Verizon
    Associate Project Specialist
    Verizon Aug 2007 - Sep 2009
    Westlake Village, California, United States
    • Executive Administration Assistant for the West Coast Regional Director• Responsible for project management of the Network Engineering and Planning team including but not limited to, meeting and event coordination, expense management and administrative tasks• Participated in Verizon's Leadership Excellence and Development Program*Note: tenure includes approved leave of absence for graduate studies
  • Ascent Sports Management
    Marketing And Promotions Intern
    Ascent Sports Management Aug 2006 - Jul 2007
    Boulder, Colorado, United States
    • Assisted in marketing and administrative activations• Negotiated high-level brand partnership contracts• Managed athlete profiles
  • National Collegiate Scouting Association
    Marketing/Pr Intern
    National Collegiate Scouting Association May 2006 - Aug 2006
    Chicago, Illinois, United States
    • Assisted in annual marketing strategy development• Led recruiting market activations• Responsible for data input and administrative tasks

Liz Standley Skills

Social Networking Marketing Leadership Event Planning Public Relations Event Management

Liz Standley Education Details

Frequently Asked Questions about Liz Standley

What company does Liz Standley work for?

Liz Standley works for Freelance

What is Liz Standley's role at the current company?

Liz Standley's current role is Freelance Consultant.

What is Liz Standley's email address?

Liz Standley's email address is lstandley@n.io

What schools did Liz Standley attend?

Liz Standley attended University Of Colorado Boulder, Webster University, University Of Colorado Boulder - Leeds School Of Business, University Of Pittsburgh.

What are some of Liz Standley's interests?

Liz Standley has interest in Innovation, Social Networking, Travel, Global Communication.

What skills is Liz Standley known for?

Liz Standley has skills like Social Networking, Marketing, Leadership, Event Planning, Public Relations, Event Management.

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