Liz Standley Email & Phone Number

Dallas, Tx, Us

With a proven ability to manage and execute marketing campaigns, my tenure as Director of Media and Marketing saw the seamless integration of social channels, outdoor marketing, and creative asset production to bolster the By Dre and Snoop portfolio.As the Senior Director of Commercial Marketing and National Partnerships, and previously as the Director of Media and Marketing, I've cultivated a deep expertise in developing and executing comprehensive marketing strategies that drive brand growth and customer engagement. I’ve successfully led 360-degree marketing activations, partnering with national brands like the New York Yankees and Learfield, to secure high-impact partnerships. By managing cross-functional teams and coordinating closely with sales and activation specialists, I’ve optimized campaign timelines, improved ad performance, and significantly boosted brand awareness. My approach to brand design and representation has increased customer engagement and market visibility, ensuring that both on-premise and off-premise strategies are aligned for maximum impact. Additionally, I’ve spearheaded outdoor advertising campaigns and social media initiatives that expanded organic reach and improved brand sentiment. My ability to negotiate contracts with media vendors has also led to cost savings, optimizing the overall efficiency of marketing budgets and resources. Through these roles, I've developed a robust skill set in strategic marketing, partnership development, and brand optimization.

Dallas, Texas, United States

Creator of go-to Dallas influencer + branding account. Accruing over 100,000 followers, Oh Hey Dallas has also lead to several brand partnerships including:• McDonald’s• Live Nation• American Airlines• GoPuff• Alto• Dave & Buster’s• Hi-Chew• Lyft• Sonic• Rooftop Cinema Club• Taco Cabana• Uber• Wagamama• W Hotels• Sweet Green & more

Dallas, Texas, United States

Chicago, Illinois, United States

As the Social Marketing Director at Beam Suntory and On the Rocks Cocktails, I focused on amplifying brand visibility and driving engagement through innovative social media and influencer campaigns. By leveraging data-driven strategies and targeted digital marketing efforts, I successfully increased brand impressions by over 1,000%, while also boosting product placement by 40% by focusing on key demographic segments. I led the management of OTR’s social media platforms, growing the follower base by 35% in just one year and enhancing overall brand loyalty through dynamic content creation. My role also involved analyzing social media performance to continuously optimize campaign effectiveness, resulting in a 22% improvement in engagement. In collaboration with a top-tier PR firm, I secured high-profile activations that elevated the brand’s media presence and drove broader market recognition. My expertise in social media strategy, influencer partnerships, and PR collaboration has consistently delivered measurable results in brand growth and consumer engagement.

Dallas, Texas

During my time with On the Rocks Premium Cocktails, I served in progressively senior roles, each providing a unique opportunity to shape and expand the brand’s social marketing presence. As Social Marketing Director, I crafted influencer-driven campaigns and paid advertising strategies that led to a 20% increase in product pull-through and expanded social media impressions by 40%. My ability to optimize media spend and track KPIs using tools like Sprout Social resulted in a 15% reduction in campaign costs, while my leadership in cross-functional collaborations boosted product visibility by 30%. Previously, as Communications Officer, I focused on enhancing brand reach through strategic messaging and social media management, increasing media coverage by 20% and influencer engagement by 25%. I also played a key role in establishing new social media guidelines, which improved post-engagement rates by 12%. Starting as a Social Media Strategist, I developed and launched influencer-driven campaigns that drove a 15% increase in product demand and grew the brand’s online following by 22%. Across all roles, I consistently contributed to strengthening brand partnerships, boosting consumer engagement, and delivering measurable results through strategic social media and marketing efforts.

Dallas, Texas

Dallas, Texas

Boulder, Colorado, United States

As the Social Media Curator at n.io, I developed and executed a comprehensive social media strategy that significantly enhanced brand visibility and drove business growth for the software startup. By managing multi-channel marketing campaigns, I grew brand awareness by 50% and increased website traffic by 35%. My focus on personalized customer interaction strategies contributed to a 20% boost in customer retention rates, while targeted content creation and influencer partnerships helped expand the company’s social media following by 40%. Additionally, I led the development of paid social ads and organic growth campaigns, which generated a 30% increase in inbound leads. My role at n.ion.io allowed me to build a strong foundation in social media management, digital marketing, and customer engagement, which helped establish the brand in a competitive market.

Dallas, Tx

• Responsible for project management to executive team on Fortune 500 account• Managed team communication and deadlines• Led development trainings as well as internal marketing efforts

Dallas, Tx

• Gathered and defined business/technical/legal requirements with key project stakeholders to precisely design and successfully deliver software solutions• Responsible for quality assurance and tested for defects on client's application• Updated and logged test scenarios and communicated issues with developers

A family founded and operated 501c3 Corporation with exceptional authority granted by the IRS to identify and grant unbiased full tuition academic scholarships to students requiring financial assistance.• Active participant in board meeting planning and execution• Responsible for application review, grant administration, and regulatory filings

Westlake Village, California, United States

• Executive Administration Assistant for the West Coast Regional Director• Responsible for project management of the Network Engineering and Planning team including but not limited to, meeting and event coordination, expense management and administrative tasks• Participated in Verizon's Leadership Excellence and Development Program*Note: tenure includes approved leave of absence for graduate studies

Boulder, Colorado, United States

• Assisted in marketing and administrative activations• Negotiated high-level brand partnership contracts• Managed athlete profiles

Chicago, Illinois, United States

• Assisted in annual marketing strategy development• Led recruiting market activations• Responsible for data input and administrative tasks

Bachelor'S Degree, Sociology

Activities and Societies: Alpha Chi Omega Panhellenic Sorority Goldrush Varsity Dance Team MemberA curriculum with emphasis on: societal.

Master'S Degree, International Relations And Affairs

Activities and Societies: Negotiation Skills Seminar Thai Language and Culture CertificationIntensive total global program emphasizing.

Certificate, Business Administration

Liberal Arts And Sciences, General Studies And Humanities

Semester at Sea Program: completion of 9-units while studying and touring abroad in: Iceland, Russia, Poland, Belgium, Ireland, France.