Lee Anne Stoddart Email and Phone Number
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At Astrion Partners, our focus is crafting bespoke approaches and business strategies that drive organizational growth and brand affinity. Partnering with clients, our mission is to navigate them toward their aspirational business or brand destinations. With extensive experience in brand positioning, marketing insights and communications, I specialize in designing team-based approaches to developing competitive strategies and motivating customer or consumer behavior.World class brand management/P&L and agency experience inspired the formation of Astrion Partners as a boutique consultancy with a solid foundation in business fundamentals and branding best practices. I bring decades of Brand expertise from both Client and Agency perspectives which included serving as a lead trainer for the Diageo PLC brand-building program and as an advisor to the development of General Mills' Champion Brand Building program. Colleagues and clients describe me as an insightful "positioning guru" with a unique ability to facilitate productive team discussions and outcomes while bringing discipline, curiosity and a sense of fun to the work.
Astrion Partners
View- Website:
- astrionpartners.com
- Employees:
- 3
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Founding Principal And OwnerAstrion PartnersWinnetka, Il, Us
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Founding Principal/OwnerAstrion Partners Nov 2002 - PresentChicago, Illinois, United StatesB2B and B2C client experience across a range of industries and retail channels & sectors including: consumer packaged goods; mountain resorts & destinations; venture capital funding; industrial cleaning products; consumer durable goods; university graduate program marketing; technology apps; financial & insurance services; transportation & logistics services and legal information & services. Experienced interviewer: one-on-one discussions with C-suite executives in addition to small and large group qualitative work with customers and consumers to inform strategy development. Partnered with US and international teams to develop business and brand vision/strategies, construct consumer/customer value frameworks, and facilitate competitive strategy & "War Games" projects. Retained as a senior marketing consultant reporting to the CEO of Eastman Outdoors, Inc. from 2006 - 2016.
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Director, Brand Equity & AdvertsingGeneral Mills, Inc. Mar 2000 - Oct 2002Leadership team position reporting to the President of the division. Responsible for Pillsbury brand strategy development (brand architecture) and strategic management of the brand equity and related brand communication and advertising activities across the division. Collaborated with business unit directors and their teams to ensure product-line positioning supported brand strategy. Principal liaison between the external advertising and brand development agencies and Pillsbury business teams. Led the development of the global brand strategy and partnered with external agency to develop an award-winning advertising campaign (Silver and Bronze Effie) that contributed to business growth
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Marketing Director Of New Frozen InitiativesThe Pillsbury Company Dec 1998 - Feb 2000Responsible for the identification of new category and product opportunities for the frozen division of The Pillsbury Company. Developed market and category analysis, identified platform opportunity areas, and developed new product launch plans to support the divisional strategic plan. -
Group Marketing Manager Baking MixesThe Pillsbury Company Dec 1997 - Nov 1998Responsible for the value-added baking mix portfolio including marketing/business planning and category P&L. Supervised a 6-person marketing team and led a cross-functional business team in development of annual and 3-year LRP for the division.
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Marketing ManagerThe Pillsbury Company Feb 1995 - Nov 1997Responsible for various brands and businesses including Totino's, Pillsbury, Hungry Jack, Downyflake and Martha White. Developed marketing and business plans to deliver volume and profit goals across grocery and mass retail channels.
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Account Executive/SupervisorLeo Burnett Advertising Feb 1986 - Feb 1995Account management of the Pillsbury refrigerated baked goods, dessert baking mixes and breakfast businesses with an innovation and new product strategy focus. Responsible for Pillsbury Doughboy Brand Equity management. Led and managed a 5 person account team for the Tropicana Juice Drink business and new product pipeline. Partnered with agency integrated communications team to develop and sell-in $1.0M summer snacks promotion program that drove peak season growth on Keebler Salty Snacks business. -
Media Buyer/PlannerLeo Burnett Company, Usa Jul 1984 - Jan 1986Chicago, Illinois, United StatesResponsible for TV, Radio and Print planning and buying for Allstate Insurance, Eggo Frozen Waffles, and Mrs. Smiths frozen pie businesses. Buyer for Allstate Network TV - sports daypart.
Lee Anne Stoddart Skills
Lee Anne Stoddart Education Details
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Marketing/Communications, Music
Frequently Asked Questions about Lee Anne Stoddart
What company does Lee Anne Stoddart work for?
Lee Anne Stoddart works for Astrion Partners
What is Lee Anne Stoddart's role at the current company?
Lee Anne Stoddart's current role is Founding Principal and Owner.
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What schools did Lee Anne Stoddart attend?
Lee Anne Stoddart attended Bowling Green State University.
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Lee Anne Stoddart has skills like Integrated Marketing, Customer Insight, Brand Management, Marketing Strategy, Brand Development, Strategy, Marketing, Cross Functional Team Leadership, Brand Architecture, Product Development, Marketing Research, Leadership.
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Lee Anne Stoddart's colleagues are Jolene Nelson-Helm.
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