Suresh Lakshmanan Email & Phone Number

Chennai

Tamil Nadu, India

• Lead and manage a high-performing sales team to achieve sales targets and revenue goals.• Develop and execute strategic sales plans to drive business growth and expand market presence.• Increased Brand Visibility by implementing DBDC strategy in ROTN and also increased the distribution strength according to geography.• Identify new business opportunities and develop relationships with potential clients.• Nurture and maintain relationships with existing key accounts to maximize sales and ensure customer satisfaction.• Strategically planned and positioned BPL LED’s in the Top 5 FOMT's - Sathya Agencies, Sharptronics, BEA, Venus Electronics & Shri Meenakshi Fan House, Opinion Making Accounts.• Conduct market research and analysis to identify trends, competitor activities, and customer needs.• Collaborate with cross-functional teams, including marketing, product, and operations, to drive sales initiatives and product launches.• Mentor and coach sales team members, providing guidance and support to enhance their skills and performance.• Monitored and evaluated sales team performance, by providing regular feedback and implementing improvement plans as needed.

Chennai Area, India

• Spearhead the operations in Southern states of India, gained a deep understanding of Micro Market Dynamics & Specialist in creating a Brand with the desired Market Share for Start-Ups/ New Business Ventures along with the New Product Segment Business as well• Competitor benchmarking: Gather market/ competitor intelligence from Area Sales Managers (Branch Managers) and create action plans for the region• Interacted with stakeholders at strategic & tactical levels including top management & C- suite professionals; expertise in heading Profit Centric Operations along with managing strategic relationships, market analysis & expansion, competency development and GTM• Established business from scratch, Managed the highest business worth of INR 180 Cr. With the right Team• Performed channel sales & distribution strategy to achieve segment-wise targeted volumes, state & city-wise market shares and coverage objectives in Air Coolers, Water Heaters, Water Purifiers & Fan Categories.• Captured market share in Water Heater from 0.5% to 2.4%- United AP-3%, Karnataka-2.8%, Kerala 2%, TN- 1.4% and in Aircoolers from 4.2% to 7.4% in Karnataka, 3.6% in TN & 2.9% in AP.• Attained remarkable growth in product category as compared to previous years 2017 in Air Coolers by 62% & WH by 84%. And in 2020 grew by 60% in WH & by 40% Aircoolers .• Appointed distributors for Fan’s for both GT & Electrical Trade and increased the visibility.• Appointed alternate channel in Water Purifier which contributed to an additional business of Rs.10 cr.

Chennai Area, India

• Planned and implemented strategies for optimization of the distribution network, contributed to target setting (primary and secondary), collections, and profitability • Successfully penetrated sub-dealer network in the rural market & MPV Towns through a strong new distribution network with ND/WD Analysis with suitable marketing & Product SKU planning.• Delivered training's to the team while conducting product & price benchmarking exercises regularly, conducted more than 8 dealer engagement programs within the branch to increase the trade confidence towards Havells SHA (Mixer Grinder, JMG, OTG, Electric Iron, Toaster, Induction Cooker, Rice Cooker, Kettle, Coffee Maker, Room Heater) & Grooming products.• Benchmarked remarkable growth in all product categories as compared to previous years (2016-17)• Being nominated for the Havells All India Trade Conference in Philippines –July 2017 • Accredited with an Award from the Branch Head for delivering excellent performance• Bagged the biggest institution order from Ultra Tech Cement for 4500 nos of Mixer Grinder.

Chennai Area, India

• Increased visibility by appointing the branch's key retailers and major FOMT's.• Benchmarked remarkable growth in product categories as compared to previous years• Turned around the unit to a profit-making division through a combination of price positioning, channel/product mix.• Entrusted with the responsibility of building distribution, coverage, BTL activities & overall market access of business• Leading a team with 4 Area Managers, Marketing, Supply Chain, MIS, Service and Commercial

Chennai Area, India

• Benchmarked remarkable growth in all product categories as compared to previous years (2011-12 & 2012-13)• Acknowledged with Best Achievement Award in 2012 • Bagged reward of Gold Coins from the Chairman for the performance in Diwali 2012 & New Year 2012• Accredited with Achievers Award from the Chairman for delivering excellent performance

Chennai, Tamil Nadu, India

• Bagged No.3 Branch- Madurai in All India for the period Feb’09 to June’09 in all parameters set by the management.• After taking charge as BM of Warangal, the branch was ranked in the top 3 branches among the 6 branches of AP State. • Efficaciously increased the market addressability from 40% to 80% during the above period• Achieved growth in Colour Televisions by 20%, Aircons had grown by 77%, WM by 15% and Ref by 50% in the Hyderabad branch

Chennai/Hyderabad

• I had an opportunity of implementing commercial policy, close interaction with R & D for developing new models for the Indian market, Brand Building Activities.• Ensured the market addressability by 75% by nurturing network which made TCL in No. 3 position by 2007 in Tamil Nadu.• Grown in Colour Televisions by 57% over the previous year in 2006.• Activated and appointed new accounts within 2 months after taking over the operations and turned around Hyderabad Branch to NO 2 in South India.• Increased the sale of CTV’s by 25% over 2007.• Apart from the direct and distribution network, I introduced MLM media which had given an increase in turnover by 30% to the branch.

Hyderabad/Chennai

Hyderabad, Telangana, India