• Currently a part of building a new site

• Ongoing

At Bones, I was hired for a completely new position, with a key objective to "identify and address declining financial trends" and "devise strategies to reverse them". I was also responsible for managing the store 11 am to 8pm, and provided coverage for sick keyholders. Within three months, the business owner noted positive changes:• Boosted Google Maps customer satisfaction ratings from a 3-store average of 4.633 to 4.865. • Increased recurring orders by 300% and optimized client outreach within two months by creating a customer pipeline system for special orders using Asana; additionally, trained the team on a new sales strategy.• Developed strategies to boost profits without reducing labor expenses, inc. conceiving automation methods.• Resolved stock inventory discrepancies across 6,000+ products by introducing new systems to the team.• Coordinated with vendors, contractors, reps, etc. to source products for customers and the store.• Discussed pain points and strategies with ownership to improve processes at all three facilities, including providing feedback on training and interview processes. • Oversaw the processing of incoming stock and recorded item details into the inventory management system. • Provided advice to pet owners covering various topics e.g. nutrition, training, grooming, etc. and sustained high levels of satisfaction by sourcing products.• Managed online, recurring and special orders, and in-store collections. • Trained and directed the team to ensure store cleanliness, stock replenishment, store aesthetics, etc. • Provided feedback to team members about their performance and behavior.• Trained keyholders on the new recurring order system. • Coordinated with property management, the fire department and the police to address building-related issues, safety, etc.• Performed pet emergency first aid.

At Adventure Den, I emphasized front of house tasks while simultaneously managing every aspect of the business:• Managed a 20+ person team on call 24/7, in a 10,000+ sq ft facility, accommodating over 100+ pets at a time; also trained night staff, and regularly worked double shifts.• Increased web traffic from 1.56k to 2.04k+ (measured with Google Analytics) by implementing a customer chat feature on the website and running Meta advertising campaigns. • Spearheaded the planning, negotiation, and execution of a reception area, resulting in a more welcoming experience for customers. Expenditure kept well below a $7,500 budget due to configuring networks, computers, and security cameras myself. Oversaw all aspects of the project, including interviewing and training receptionists. • Delivered $20,000+ savings, primarily through identifying and rectifying billing discrepancies. Notably, I saved over $4,200 from a single transaction.• Developed and executed engaging social media posts and campaigns to promote the business inc. photographing 106 pets in 90 minutes during Christmas.• Trained staff in software usage.• Created training materials for the newly created receptionist role and new software used by the senior team.• Analyzed financials for service viability and improvement. • Formed relationships and negotiated deals with contractors. Where possible, I cut costs by doing things myself e.g. implementing security cameras; improved data security, and enhanced internal communication.• Cultivated customer relationships.• Enhanced the facility myself e.g. repaired a cat room, helped implement a new AC system, etc.• Collaborated with developers to help rectify CRM problems.• Fulfilled over 15 WorkSafeBC orders and administered first aid to numerous pets and team members.

Specialized in photography & content creation:• Collaborated with Uniqball to help with the design of a photography product.• Ran a successful blog using WordPress and built a custom theme for it, using HTML, PHP, CSS and jQuery.• Increased social media presence to several thousand followers.• Created visually appealing content and delivered fully re-touched composite photographs to clients.• Helped review, advertise and photograph products e.g. worked with Satechi, a tech company.• Managed website servers and tracked/analysed web analytics.• Improved photography skills, especially with building interiors & composite editing.These experiences have solidified my expertise in the field, positioning me as a valuable asset for content creation.

As a copywriter and editor, my articles were primarily used for internet publication. I consistently delivered an impressive average of 2,500 to 5,000 words per day.In this role, I recognized the critical significance of Search Engine Optimization (SEO) and the collaborative dynamics of teamwork.The subjects of my writing would often revolve around financial and travel themes, including comprehensive guides on airport facilities for numerous major airports worldwide, as well as offering travel advice for specific destinations.