Lori Zelenko Email & Phone Number

Greater New York City Area

New York City

Award-winning producer of strategic marketing communications initiatives for brands from famed to start-up. Successful brand storyteller and special events producer. Accomplished writer able to create compelling brand messaging across platforms designed to engage specific target audiences: Print, Online and Video. Veteran of top NY agencies including Finn.

Greater New York City Area

Conceptualize, write and contribute monthly features on top designers, fashion and beauty trends - stories have included profiles of beauty biz 'disruptor' Nick Arrojo, fashion leader Byron Lars on engineering of breakthrough plus size collection, jewelry creator Catherine Marion/JEMILY Fine Jewelry, pet apparel entrepreneur Susan Traub/Royal Animals and.

Media outreach, celebrity connection, brand building for outstanding world renowned, award-winning U'luvka vodka - modern alchemy from Poland

Greater New York City Area

Founding editor of Pet Lifestyles Magazine - Created the brand, built the intellectual property. Drove awareness and created a platform for ad sales with celebrity covers - Fran Drescher, Howie Mandel, Donnie Wahlberg, Miranda Lambert, Eli Manning, Mario Lopez, and many more - wrote/edited all cover stories - in-depth profiles of celebrities including.

Greater New York City Area

On monthly basis contribute extensive lifestyle features including profiles of compelling entrepreneurs, discussion of pets and lifestyle trends in NYC and beyond, discussion of luxury lifestyle trends as manifested in fashion, entertainment (Broadway - monthly double spread) and fine jewelry.

New York City

Author cover stories on celebrities. Write features on topics of interest to magazine's demographic of educated affluents in NYC, LA, MIAMI and Las Vegas. Built own network of contacts to effectively cover cocktail culture, entertainment, luxury lifestyle news for audience of men and women with college education, incomes of more than $100,000 annually.

Greater New York City Area

Image building for significant long established but newly re-invented player in beauty business. Corporate and brand PR for Parlux under stewardship of CEO Neil J. Katz and subsequent CEO Fred Purches. Activating initiatives directly at CEO level, crafted in-depth press kits which formed basis for all marketing communications for prestige fragrances from.

Greater New York City Area

For premium Russian Vodka brand, ZYR, built strategic partnerships with like-minded brands to drive publicity post-launch. Connected ZYR with Russian spa OKEANOS and tapped into the growing fondness for vodka among the rap/African American community to establish brand as cool, hip, aspirational and the NEW "must have" vodka. Generated luxury brand coverage.

Greater New York City Area

Director Special Events for top NYC PR Agency. Award-winning track record, received Silver Anvil, Mercury Award and Ruder Finn Zucker Award. Events included launch of Kraft 2% Singles which earned 240 TV hits worldwide. Produced Lycos Search for Missing Kids, garnered half hour special on ABC-TV and exposure in outlets including People Magazine. Worked.

Greater New York City Area

Consulted on P&G Scenstories launch from new business stage - powerpoint deck creation - to all media support for experiential special event taking over two ballrooms at the Mandarin Oriental Hotel resulting in a remarkably strategic syndicated NY Times article exclusively dedicated to the innovation of this home fragrance unit.

New York City Metropolitan Area

On board to handle strategic events and PR for launch of Go Red For Women with actress Daryl Hannah and celebrity doctors (i.e. President Clinton's cardiologist) as well as other VIPS from the American Heart Association. Worked direclty with Executive Vice President, Mary Trudel, formerly with Finn Partners.

Master’S Degree, Communications

Activities and Societies: Arts Critic for Daily Free Press, Boston NewspaperFirst student reporter given full press credentials for.

Bachelor’S Degree, Art History

Seeking a hands on opportunity to study Art History opted for GW situated in the heart of Washington, D.C. Intensively studied art.

Associate’S Degree, Art History, Criticism

Attended university in Paris to further study of art history and french language.

High School, Advanced Placement French Literature

Activities and Societies: ADVANCED PLACEMENT FRENCH LITERATUREAttended prestigious boarding school in Kent, Connecticut to establish.

High School, English Literature (British And Commonwealth), French Language, Fine Art, 1 Through 10

Private school in Manhattan. Studied Major British Poets under direction of headmaster Donald Barr. Studied French language supplemented.

Associate Of Arts - Aa