Lori Zelenko

Lori Zelenko Email and Phone Number

Lifestyle Brand Building For Entrepreneurs and Independent Businesses @ LSZ COMMUNICATIONS
new york, united states
Lori Zelenko's Location
New York City Metropolitan Area, United States
Lori Zelenko's Contact Details

Lori Zelenko personal email

n/a
About Lori Zelenko

Strategic brand storyteller. Resourceful. Adept at shaping brand images through marketing communications initiatives delivering above expectations. Deep expertise in beauty marketing, particularly fragrance. Brand copywriter. Long-term client relationships speak to proven results. Highly motivated. Exceptionally articulate. Remarkably resourceful. Developed custom publishing venture, national celebrity and lifestyle news magazine featuring people and topics valuable to pet owners today. Secured top-tier media coverage on celebrity campaigns with Paris Hilton, Rihanna, Queen Latifah and Jessica Simpson. Successfully support luxury brands with impactful, high-value media exposure including Eau d'Italie the fragrance of the iconic hotel Le Sirenuse Positano and Ligne St Barth luxury skincare and fragrance from the Caribbean. Addressing diversity, coordinated local NY TV exposure for multiple Harlem bars coinciding with Black History Month and the launch of cocktails from the best-selling book, BLACK MIXCELLENCE.

Lori Zelenko's Current Company Details
LSZ COMMUNICATIONS

Lsz Communications

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Lifestyle Brand Building For Entrepreneurs and Independent Businesses
new york, united states
Website:
495communications.com
Employees:
17
Lori Zelenko Work Experience Details
  • Lsz Communications
    Lifestyle Communications For Entrepreneurs And Small Businesses - Beauty, Fashion, Spirits, Etc.
    Lsz Communications Jan 2000 - Present
    Greater New York City Area
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  • Lsz Communications
    Founder/Creative Director
    Lsz Communications Dec 2004 - Present
    New York City
    Award-winning producer of strategic marketing communications initiatives for brands from famed to start-up. Successful brand storyteller and special events producer. Accomplished writer able to create compelling brand messaging across platforms designed to engage specific target audiences: Print, Online and Video. Veteran of top NY agencies including Finn Partners. Skilled communicator able to deliver results above expectations. Note that writing skill is strong enough to sustain role as journalist, contributing monthly to several high circulation NYC lifestyle print and online publications. Among client projects took JEMILY Fine Jewelry from concept to brand, logo conceptualization/direction, creation of all brand language in print, online and video expression, Look Book conceptualization and production, publicity, seeding influentials, opening NY retail doors, etc. all aspects of business development for entrepreneur-driven jewelry brand.
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  • Mann Publications
    Freelance Features Writer
    Mann Publications Jun 2015 - Aug 2023
    Greater New York City Area
    Conceptualize, write and contribute monthly features on top designers, fashion and beauty trends - stories have included profiles of beauty biz 'disruptor' Nick Arrojo, fashion leader Byron Lars on engineering of breakthrough plus size collection, jewelry creator Catherine Marion/JEMILY Fine Jewelry, pet apparel entrepreneur Susan Traub/Royal Animals and features on beauty on demand service, MySpa2Go as well as feature coverage of the innovations in non-invasive rejuvenation treatments from leading dermatologists and plastic surgeons. Success with the FM coverage led to initiation of monthly feature on pets and real estate with goal of professionally educating realtors and management of NYC luxury buildings for leading real estate magazine in MANN PUBLICATIONS group, MANN REPORT- Residential.
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  • U'Luvka Vodka
    Pr For Usa Roll Out Of U'Luvka Vodka
    U'Luvka Vodka Jul 2010 - Aug 2023
    Media outreach, celebrity connection, brand building for outstanding world renowned, award-winning U'luvka vodka - modern alchemy from Poland
  • Pet Lifestyles Magazine
    Founding Editor/Editor In Chief
    Pet Lifestyles Magazine Nov 2018 - Mar 2022
    Greater New York City Area
    Founding editor of Pet Lifestyles Magazine - Created the brand, built the intellectual property. Drove awareness and created a platform for ad sales with celebrity covers - Fran Drescher, Howie Mandel, Donnie Wahlberg, Miranda Lambert, Eli Manning, Mario Lopez, and many more - wrote/edited all cover stories - in-depth profiles of celebrities including cover subjects Ryan Eggold (New Amsterdam, the face of NBC's Clear The Shelters), Bernadette Peters, Georgina Bloomberg, Jackson Galaxy, etc. Produced individual celebrity profiles of Hollywood and Broadway favorites as well as up-and-comers within the publication on occasion scooping People Magazine and others. Conceptualized and executed this quarterly print and digital magazine featuring timely, relevant in-depth exclusive celebrity/pet profiles, extensive features on relevant issues to the pet community, highlighted product trends, global rescue endeavors, crafted extensive gift guides with fun as well as unique items to appeal to pets and pet parents. Produced timely, relevant news stories for pet owners based on expert commentary and newsworthy trending developments. Secured top-flight pet experts to contribute content - leading vets, pet behavior experts, rescue leadership (notably Beth Stern for North Shore Animal League), etc. Earned acclaim from publishing and pet community for creating a relevant, exciting publication.Created trending and timely product news stories. Secured and wrote sponsored content/ad sales and drove e-blast ad sales. Put together sampling programs for the Pet Lifestyles Magazine booth at Super Pet Expo, Adoptapalooza, World Dog Expo, etc.
  • New York Lifestyles Magazine
    Entertainment And Pets/Lifestyle Editor
    New York Lifestyles Magazine Jan 2016 - Mar 2022
    Greater New York City Area
    On monthly basis contribute extensive lifestyle features including profiles of compelling entrepreneurs, discussion of pets and lifestyle trends in NYC and beyond, discussion of luxury lifestyle trends as manifested in fashion, entertainment (Broadway - monthly double spread) and fine jewelry.
  • Millennium Magazine
    Style Editor
    Millennium Magazine Feb 2013 - Mar 2020
    New York City
    Author cover stories on celebrities. Write features on topics of interest to magazine's demographic of educated affluents in NYC, LA, MIAMI and Las Vegas. Built own network of contacts to effectively cover cocktail culture, entertainment, luxury lifestyle news for audience of men and women with college education, incomes of more than $100,000 annually, residing in trend-setting metropolitan locations including Manhattan. Covering theatre, opera andcontinuously securing the accomplished individuals worthy of monthly interview page, 10 Things whose subjects have included Kim Kardashian, Beth Minardi (exceptional hair colorist), fashion designer Byron Lars, Jane Pontarelli top fundraiser for Breast Cancer in NY region and many more notables.
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  • Parlux Fragrances (Parl)
    Pr Director
    Parlux Fragrances (Parl) Jun 2007 - Jun 2012
    Greater New York City Area
    Image building for significant long established but newly re-invented player in beauty business. Corporate and brand PR for Parlux under stewardship of CEO Neil J. Katz and subsequent CEO Fred Purches. Activating initiatives directly at CEO level, crafted in-depth press kits which formed basis for all marketing communications for prestige fragrances from Rihanna, Jessica Simpson, Marc Ecko, Josie Natori, Nicole Miller, Paris Hilton, Queen Latifah. Effectively positioned Paris Hilton as a billion-dollar brand success story to garner global attention for her fragrance license. Strategically secured print and broadcast exposure for all celebrities at retail launch events nationwide. Rihanna Reb'l Fleur launch generated sales records and exposure from The New York Times to MTV. Fulfilled goal of restoring luster to Parlux in order for sale to Perfumania to be completed, five year plan in place.
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  • Zyr Vodka
    Pr Consultant
    Zyr Vodka Jul 2006 - Oct 2009
    Greater New York City Area
    For premium Russian Vodka brand, ZYR, built strategic partnerships with like-minded brands to drive publicity post-launch. Connected ZYR with Russian spa OKEANOS and tapped into the growing fondness for vodka among the rap/African American community to establish brand as cool, hip, aspirational and the NEW "must have" vodka. Generated luxury brand coverage on CNBC identifying ZYR as on a par with Gucci and SONY. Secured Spike Lee buy-in for brand and extensive coverage in media reaching the affluent and aspirational African American demographic. Elevated positioning of founder of brand to glamorous entrepreneur leveraging his South Florida connection.
  • Finn Partners
    Director, Special Events
    Finn Partners Dec 1994 - Dec 2004
    Greater New York City Area
    Director Special Events for top NYC PR Agency. Award-winning track record, received Silver Anvil, Mercury Award and Ruder Finn Zucker Award. Events included launch of Kraft 2% Singles which earned 240 TV hits worldwide. Produced Lycos Search for Missing Kids, garnered half hour special on ABC-TV and exposure in outlets including People Magazine. Worked with Liz Claiborne Fragrances, President and Chief Marketing Executives on consumer and corporate publicity for duration of tenure at agency. Worked closely with EVP Mary Trudel on strategic development of new business. Liaised with other sectors of agency to facilitate business growth.
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  • Manning, Selvage & Lee
    Pr Consultant
    Manning, Selvage & Lee Jan 2004 - Sep 2004
    Greater New York City Area
    Consulted on P&G Scenstories launch from new business stage - powerpoint deck creation - to all media support for experiential special event taking over two ballrooms at the Mandarin Oriental Hotel resulting in a remarkably strategic syndicated NY Times article exclusively dedicated to the innovation of this home fragrance unit.
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  • Hill+Knowlton Strategies
    Senior Pr Consultant
    Hill+Knowlton Strategies Jan 2004 - Mar 2004
    New York City Metropolitan Area
    On board to handle strategic events and PR for launch of Go Red For Women with actress Daryl Hannah and celebrity doctors (i.e. President Clinton's cardiologist) as well as other VIPS from the American Heart Association. Worked direclty with Executive Vice President, Mary Trudel, formerly with Finn Partners.
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Lori Zelenko Skills

Publicity Public Relations Integrated Marketing Brand Management Social Media Marketing Social Networking Magazines Brand Development Copywriting Strategic Partnerships Content Strategy Facebook Editing Content Development Digital Media Creative Direction New Media Web Content Journalism Publishing Digital Strategy Editorial Online Advertising Photography Fragrance Online Marketing Published Author Newsletters Digital Marketing Corporate Communications Public Speaking Entertainment Copy Editing Email Marketing Strategic Communications Brand Builder Celebrity Publications Event Planner Content Management Brand Awareness Trade Shows Social Media Measurement Seo Copywriting Corporate Branding Interior Design Luxury Mobile Marketing Seo Social Marketing

Lori Zelenko Education Details

Frequently Asked Questions about Lori Zelenko

What company does Lori Zelenko work for?

Lori Zelenko works for Lsz Communications

What is Lori Zelenko's role at the current company?

Lori Zelenko's current role is Lifestyle Brand Building For Entrepreneurs and Independent Businesses.

What is Lori Zelenko's email address?

Lori Zelenko's email address is ze****@****inn.com

What is Lori Zelenko's direct phone number?

Lori Zelenko's direct phone number is +191769*****

What schools did Lori Zelenko attend?

Lori Zelenko attended Boston University, The George Washington University, The American University Of Paris, Kent School, Dalton School, The American University Of Paris.

What are some of Lori Zelenko's interests?

Lori Zelenko has interest in Paris Hilton Sunglasses, Rihanna's Fragrance Launch, Reb'l Fleur, Queen Latifah And Paris Hilton, Nicole Miller, Environment, Frieze Frames Vintage Look Eyewear, Jessica Simpson, Animal Welfare, York Street Studio Fine Furnishings.

What skills is Lori Zelenko known for?

Lori Zelenko has skills like Publicity, Public Relations, Integrated Marketing, Brand Management, Social Media Marketing, Social Networking, Magazines, Brand Development, Copywriting, Strategic Partnerships, Content Strategy, Facebook.

Who are Lori Zelenko's colleagues?

Lori Zelenko's colleagues are Luke Wergeles, Alexander Kim, Rachel Di Paola, Victor Lopes.

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