Lori Zelenko Email & Phone Number

Greater New York City Area

New York City

Award-winning producer of strategic marketing communications initiatives for brands from famed to start-up. Successful brand storyteller and special events producer. Accomplished writer able to create compelling brand messaging across platforms designed to engage specific target audiences: Print, Online and Video. Veteran of top NY agencies including Finn Partners. Skilled communicator able to deliver results above expectations. Note that writing skill is strong enough to sustain role as journalist, contributing monthly to several high circulation NYC lifestyle print and online publications. Among client projects took JEMILY Fine Jewelry from concept to brand, logo conceptualization/direction, creation of all brand language in print, online and video expression, Look Book conceptualization and production, publicity, seeding influentials, opening NY retail doors, etc. all aspects of business development for entrepreneur-driven jewelry brand.

Greater New York City Area

Conceptualize, write and contribute monthly features on top designers, fashion and beauty trends - stories have included profiles of beauty biz 'disruptor' Nick Arrojo, fashion leader Byron Lars on engineering of breakthrough plus size collection, jewelry creator Catherine Marion/JEMILY Fine Jewelry, pet apparel entrepreneur Susan Traub/Royal Animals and features on beauty on demand service, MySpa2Go as well as feature coverage of the innovations in non-invasive rejuvenation treatments from leading dermatologists and plastic surgeons. Success with the FM coverage led to initiation of monthly feature on pets and real estate with goal of professionally educating realtors and management of NYC luxury buildings for leading real estate magazine in MANN PUBLICATIONS group, MANN REPORT- Residential.

Media outreach, celebrity connection, brand building for outstanding world renowned, award-winning U'luvka vodka - modern alchemy from Poland

Greater New York City Area

Founding editor of Pet Lifestyles Magazine - Created the brand, built the intellectual property. Drove awareness and created a platform for ad sales with celebrity covers - Fran Drescher, Howie Mandel, Donnie Wahlberg, Miranda Lambert, Eli Manning, Mario Lopez, and many more - wrote/edited all cover stories - in-depth profiles of celebrities including cover subjects Ryan Eggold (New Amsterdam, the face of NBC's Clear The Shelters), Bernadette Peters, Georgina Bloomberg, Jackson Galaxy, etc. Produced individual celebrity profiles of Hollywood and Broadway favorites as well as up-and-comers within the publication on occasion scooping People Magazine and others. Conceptualized and executed this quarterly print and digital magazine featuring timely, relevant in-depth exclusive celebrity/pet profiles, extensive features on relevant issues to the pet community, highlighted product trends, global rescue endeavors, crafted extensive gift guides with fun as well as unique items to appeal to pets and pet parents. Produced timely, relevant news stories for pet owners based on expert commentary and newsworthy trending developments. Secured top-flight pet experts to contribute content - leading vets, pet behavior experts, rescue leadership (notably Beth Stern for North Shore Animal League), etc. Earned acclaim from publishing and pet community for creating a relevant, exciting publication.Created trending and timely product news stories. Secured and wrote sponsored content/ad sales and drove e-blast ad sales. Put together sampling programs for the Pet Lifestyles Magazine booth at Super Pet Expo, Adoptapalooza, World Dog Expo, etc.

Greater New York City Area

On monthly basis contribute extensive lifestyle features including profiles of compelling entrepreneurs, discussion of pets and lifestyle trends in NYC and beyond, discussion of luxury lifestyle trends as manifested in fashion, entertainment (Broadway - monthly double spread) and fine jewelry.

New York City

Author cover stories on celebrities. Write features on topics of interest to magazine's demographic of educated affluents in NYC, LA, MIAMI and Las Vegas. Built own network of contacts to effectively cover cocktail culture, entertainment, luxury lifestyle news for audience of men and women with college education, incomes of more than $100,000 annually, residing in trend-setting metropolitan locations including Manhattan. Covering theatre, opera andcontinuously securing the accomplished individuals worthy of monthly interview page, 10 Things whose subjects have included Kim Kardashian, Beth Minardi (exceptional hair colorist), fashion designer Byron Lars, Jane Pontarelli top fundraiser for Breast Cancer in NY region and many more notables.

Greater New York City Area

Image building for significant long established but newly re-invented player in beauty business. Corporate and brand PR for Parlux under stewardship of CEO Neil J. Katz and subsequent CEO Fred Purches. Activating initiatives directly at CEO level, crafted in-depth press kits which formed basis for all marketing communications for prestige fragrances from Rihanna, Jessica Simpson, Marc Ecko, Josie Natori, Nicole Miller, Paris Hilton, Queen Latifah. Effectively positioned Paris Hilton as a billion-dollar brand success story to garner global attention for her fragrance license. Strategically secured print and broadcast exposure for all celebrities at retail launch events nationwide. Rihanna Reb'l Fleur launch generated sales records and exposure from The New York Times to MTV. Fulfilled goal of restoring luster to Parlux in order for sale to Perfumania to be completed, five year plan in place.

Greater New York City Area

For premium Russian Vodka brand, ZYR, built strategic partnerships with like-minded brands to drive publicity post-launch. Connected ZYR with Russian spa OKEANOS and tapped into the growing fondness for vodka among the rap/African American community to establish brand as cool, hip, aspirational and the NEW "must have" vodka. Generated luxury brand coverage on CNBC identifying ZYR as on a par with Gucci and SONY. Secured Spike Lee buy-in for brand and extensive coverage in media reaching the affluent and aspirational African American demographic. Elevated positioning of founder of brand to glamorous entrepreneur leveraging his South Florida connection.

Greater New York City Area

Director Special Events for top NYC PR Agency. Award-winning track record, received Silver Anvil, Mercury Award and Ruder Finn Zucker Award. Events included launch of Kraft 2% Singles which earned 240 TV hits worldwide. Produced Lycos Search for Missing Kids, garnered half hour special on ABC-TV and exposure in outlets including People Magazine. Worked with Liz Claiborne Fragrances, President and Chief Marketing Executives on consumer and corporate publicity for duration of tenure at agency. Worked closely with EVP Mary Trudel on strategic development of new business. Liaised with other sectors of agency to facilitate business growth.

Greater New York City Area

Consulted on P&G Scenstories launch from new business stage - powerpoint deck creation - to all media support for experiential special event taking over two ballrooms at the Mandarin Oriental Hotel resulting in a remarkably strategic syndicated NY Times article exclusively dedicated to the innovation of this home fragrance unit.

New York City Metropolitan Area

On board to handle strategic events and PR for launch of Go Red For Women with actress Daryl Hannah and celebrity doctors (i.e. President Clinton's cardiologist) as well as other VIPS from the American Heart Association. Worked direclty with Executive Vice President, Mary Trudel, formerly with Finn Partners.

Master’S Degree, Communications

Activities and Societies: Arts Critic for Daily Free Press, Boston NewspaperFirst student reporter given full press credentials.

Bachelor’S Degree, Art History

Seeking a hands on opportunity to study Art History opted for GW situated in the heart of Washington, D.C. Intensively studied art.

Associate’S Degree, Art History, Criticism

Attended university in Paris to further study of art history and french language.

High School, Advanced Placement French Literature

Activities and Societies: ADVANCED PLACEMENT FRENCH LITERATUREAttended prestigious boarding school in Kent, Connecticut to establish.

High School, English Literature (British And Commonwealth), French Language, Fine Art, 1 Through 10

Private school in Manhattan. Studied Major British Poets under direction of headmaster Donald Barr. Studied French language supplemented.

Associate Of Arts - Aa