Laura Anderson Email and Phone Number
Strategic sales leader and digital marketer with experience in account management, marketing, and digital advertising. I'm both happy as a hands-on individual contributor, who enjoys managing multiple projects to completion, and as a leader who's ready take the reins and guide the team to success. I've successfully built relationships with key clients, cross-functional teams, and vendors to problem-solve and streamline execution. As a sales manager, I advised business clients on reaching buyers via digital advertising, managed key accounts and led teams to achieve digital quotas in excess of $3M while managing budgets, pipeline forecasting, competitive analysis, and sales training. My success as a marketing director includes leading brand identity initiatives, developing corporate and product messaging, and executing integrated campaigns with a small creative team that massively boosted industry visibility. Open to work due to a corporate restructuring and excited to explore potential opportunities. Industry agnostic but my personal favs are SaaS providers, real estate/home improvement, and community relations / public policy. If you're looking for someone who works really hard, who always wants to learn more, and is also creative and kind, I'm a great choice! CONTACT: ltanderson702@gmail.com | 503-805-0612Locations: Chicago, IL metro area (relocating from Oregon)Career Highlights:-Coached a TV station sales team and led digital advertising initiatives, driving a 233% increase in digital ad revenue. -Directed marketing and creative development and execution for a global audience measurement SaaS platform (Rentrak), elevating brand visibility and contributing to revenue growth. -As a Regional Sales & Marketing Manager, I increased carriage of two cable TV networks within the Western U.S., managing more than 60 accounts, driving 120% annual revenue growth. -(Throwback!) I self-funded my college education, balancing full-time work, night school, and long commutes in Los Angeles traffic for ten years to finally get that dang Bachelor's degree!CORE COMPETENCIES:-Client Account Management -Sales / Business Development-Traditional & Digital Advertising -Performance Metrics & Reporting-Marketing / Creative Services Management-Team Leadership-Sponsorship Development & Event Planning-Budget Development & Oversight
Comscore, Inc.
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Senior Account Manager, Tv And Cross Platform Account ManagementComscore, Inc.Hillsboro, Or, Us
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Digital Sales ManagerTegna Jun 2022 - Mar 2024Tysons, Virginia, UsLed digital ad sales efforts at KGW, Portland's NBC affiliate, providing clients and ad sales executives with leadership on account strategy and integrated media planning to drive client satisfaction and revenue achievement. Recognized for team leadership and contributions to team success, I played valuable role in cultivating a supportive environment and fostering accountability during management transitions, contributing to an upward trend in revenue growth. I frequently led or participated in discovery meetings, sales presentations, onboarding, and campaign performance reviews with clients and agency leaders to establish objectives and expectations. In addition to managing a team of digital strategists, I took a hands-on approach to digital strategy and campaign performance analysis to ensure successful execution across streaming TV, programmatic display, video, and social platforms. I also led sales training on digital advertising products and industry trends while contributing to sales forecasting and annual budget planning. -
Digital Sales ManagerNews-Press & Gazette Company Jan 2015 - Jun 2022St. Joseph, Missouri, UsAt KTVZ, the local NBC-FOX-CW & Telemundo TV station, I led digital ad sales initiatives, driving a 233% increase in revenue and consistently surpassing targets in six out of ten years. I guided the sales team in developing and executing comprehensive account strategies that integrated traditional and digital media, strengthening client relationships and optimizing campaign results. By identifying and developing new sponsorship and promotional opportunities, I delivered substantial and recurring annual revenue growth. I maintained strong partnerships with key clients and agencies, providing strategic consulting and support. Additionally, I led extensive digital sales training and spearheaded digital campaign execution across multiple platforms, ensuring seamless integration and optimization of our processes. I also evaluated and onboarded new digital vendors, including Simpli.fi, MadHive, LeadsRx, and WideOrbit Digital, streamlining operations and enhancing performance across the company. -
Integrated Media ConsultantNews-Press & Gazette Company Dec 2012 - Dec 2015St. Joseph, Missouri, UsI developed and implemented sales strategies to meet digital revenue targets, providing leadership and coaching to enhance the sales team's performance and achieve goals. I established and nurtured strong client relationships, often leading their digital advertising strategies as a trusted advisor. I oversaw the entire digital sales process, from prospecting and crafting proposals to sealing deals and managing accounts post-sale. I managed vendor relationships to ensure the successful execution of digital advertising solutions, monitored and analyzed campaign performance, and delivered comprehensive reports and optimization suggestions to clients. In 2015, I obtained a Digital Media Sales Consultant certification from the Interactive Advertising Bureau and have stayed abreast of industry trends and emerging technologies to maintain my certification and offer ongoing training and support to the sales team. I also provided senior management with accurate sales forecasts and budgeting advice.
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Director Of Marketing & Creative ServicesRentrak Nov 2007 - Jun 2012Portland, Or, UsI led the development and execution of comprehensive brand, marketing, and communication strategies, that contributed to a 567% increase in corporate revenue during my tenure. A key aspect of this success was hiring, mentoring, and leading a high-performing four-person creative services team and effective internal and external collaboration. I managed all projects from inception to completion, including corporate identity development, trade show participation and exhibit production, web redesign, SEO, social media launch, sponsorship negotiations, and event planning. Working closely with external Media & Investor Relations agency, I also oversaw efforts to secure positive media coverage, led production of the annual Shareholders report, and coordinated the annual Shareholders meetings in New York. Partnering with sales and senior leadership, I strengthened relationships with key industry organizations, securing speaking engagements and expanding awareness of our audience measurement solutions. With my team, I played a hands-on role in executing about 15 annual events, including industry trade shows, company events, and shareholder meetings. I held responsibility for developing and managing the marketing budget ensuring alignment with strategic goals and financial stewardship. Reporting directly to the CEO strengthened my ability to collaborate with C-suite executives and key stakeholders to achieve strategic objectives while deepening my understanding of the complexities of running a public company. Without taking too much credit, I can confidently say that my leadership of these marketing efforts, and the critical role my team played, greatly contributed to the company’s industry visibility, influence, and stock performance. -
Senior Marketing ManagerRentrak Oct 2005 - Oct 2007Portland, Or, UsAs the Senior Marketing Manager, I initially provided marketing support and product strategy for several entertainment audience measurement SaaS products. To meet the company’s growth and evolution, I spearheaded the creation of an in-house marketing and creative services department to drive strategic direction and execution of marketing initiatives. I hired, managed, and mentored a copywriter and graphic designer who collaborated with internal teams and me on all marketing and creative projects the fast-growing company needed. By aligning marketing operations with business development strategies, we significantly enhanced the overall marketing strategy and brand image.
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Office Operations ManagerWelch Consulting Jul 2003 - Mar 2005I was promoted to manage office operations and administrative teams for the Texas and Washington, D.C. offices while continuing my bookkeeping duties. I implemented process improvements and cost-control measures that enhanced efficiency. Additionally, I assisted in preparing monthly, quarterly, and annual financial reports for the CFO, contributed to case-related projects, and participated in the brand identity development for Unicon Research.
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Full Charge BookkeeperWelch Consulting Mar 2002 - Jul 2003I relocated to Texas to support my then-husband's pursuit of a graduate degree at Texas A&M, during which I provided bookkeeping support for the personal estate of the CEO and his two businesses: Welch Consulting and Unicon Research. In this role, I managed financial activities across three domestic offices (TX, DC, LA) with 52 employees, overseeing accounts payable and receivable, preparing client billing, and reconciling accounts. I also implemented process enhancements to improve accuracy and efficiency.
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Senior Account ManagerTbwa\Neboko May 2000 - Jul 2001Amsterdam, Noord-Holland, NlI supported the Founder & CEO in developing consulting services for TBWA\Entertainment Company, a startup branch of TBWA\NEBOKO (formerly known as TBWA World Group B.V.), whose mission was to provide brand management, sponsorship, merchandising, and licensing services to entertainment brands. My role included identifying and developing new business opportunities and nurturing connections within the TBWA Worldwide network and providing marketing consulting and project management for clients like the U.S. Space & Rocket Center and U.S. Space Camp. I also spearheaded production of our brand marketing materials and the development of our website, collaborating with TBWA team in the Netherlands. -
Regional Sales Manager, Pacific NorthwestBravo Tv Jan 1999 - Apr 2000Managed sales and account management efforts within a 7-state region for Bravo and the Independent Film Channel, contributing to the Western Region’s success in exceeding sales by 120% annually for both services. My responsibility included business development and retention strategy for Bravo Networks, encompassing Bravo, The Independent Film Channel, World Cinema, local advertising sales, and broadband services. I developed strong client partnerships and negotiated new, and renewal, carriage agreements for both services with major Pacific Northwest regional and divisional clients. In my leadership capacity, I oversaw the Marketing Manager, provided guidance to the Marketing Coordinator, and was on the board of Women in Cable & Telecommunications/San Francisco Bay Area as the Marketing/Publicity Chairperson. -
Territory Manager, Pacific NorthwestBravo Tv Mar 1998 - Jan 1999I extensively traveled to manage client relationships across a six-state region, concentrating on developing sales, marketing, and retention strategies for Bravo TV Networks. This included providing product and ad sales training for clients' customer service teams. Additionally, I upheld my previous marketing responsibilities for the Seattle, Portland, and San Francisco markets, successfully meeting revenue targets and aiding in the expansion of Bravo TV Networks.
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Marketing Manager, Western RegionBravo Tv Jan 1995 - Mar 1998I spearheaded strategic marketing initiatives for cable operator affiliates over a 13-state region. I established arts and civic partnerships and devised sponsorship strategies with film and arts festivals, enhancing the profile of The Independent Film Channel and Bravo TV. My role involved direct management of these prominent promotional events, encompassing media relations and coordination of celebrity appearances. Additionally, I conducted training for customer service teams on Bravo TV programming and oversaw regional marketing budgets.
Laura Anderson Education Details
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California State University, NorthridgeBusiness Administration - Finance
Frequently Asked Questions about Laura Anderson
What company does Laura Anderson work for?
Laura Anderson works for Comscore, Inc.
What is Laura Anderson's role at the current company?
Laura Anderson's current role is Senior Account Manager, TV and Cross Platform Account Management.
What schools did Laura Anderson attend?
Laura Anderson attended California State University, Northridge.
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