I'm a UX/UI Designer with a background in graphic design and visual merchandising. As a former graphic designer in the retail business, I specialized in window and in-Store visual presentation. Thus I was well-trained in designing the very first customer interaction to engage customers and crafting solutions to optimize the customer shopping experience. It is intuitive for me to empathize with the customers and identify their pain points while working in a customer-centric environment. Consequently, it equipped me with a strong foundation in UX design. My key skills include:Quantitive and Qualitative Research (Competitor Analysis, User Interviews, Data Analysis)User PersonasUser Journey mappingUser FlowsPrototypingLayout DesignEmployer BrandingAdobe XD, FigmaAdobe Creative SuiteI’m excited to make an asset to an innovative team that prioritizes the user experience of its clients and design a product that adds value to users. Feel free to drop me a message.
-
Assistant Visual Merchandising ManagerUniqlo May 2024 - Nov 2024Berlin, Germany• Plan and execute styling and installation of visual displays to enhance overall store aesthetics and customer experience.• Monitor and analyze merchandising performance, making data-driven adjustments to improve sales.• Lead a team of visual merchandiser, ensuring effective task delegation and optimal team performance.• Conduct regular trainings for staff on visual merchandising standards. -
Freelance Ux&Ui Deisgner/Brand DesignerFreelance Aug 2021 - Sep 2023• Developed comprehensive branding identities, including logos, color schemes,and visual guidelines, to establish strong brand recognition for clients.• Created intuitive and user-friendly interface designs for websites and mobile applications, improving overall user satisfaction and usability.
-
Senior Graphic DesignerUniqlo May 2018 - Jul 2021Berlin Area, Germany• Created eye-catching campaign and promotional visuals for window and in-store to engage customer. • Standardized the Europe region window and in-store visuals by centralizing the graphic creation in Germany, greatly reduced workload and stress levels across the local graphic team, and maintained the visual quality across Europe. • Reduced printing errors and costs by providing visual guidelines and training to the local design team and centralizing the print production. • Created graphics of the store-open projects in Copenhagen, Milan, and Hamburg.
-
Visual MerchandiserUniqlo Mar 2017 - May 2018Berlin Area, Germany• Styled the outfit and product display based on business strategy and customer interaction. • Supported window installation
-
Senior Visual Merchandiser/Graphic DesignerSwire Resources Limited Dec 2015 - Jun 2016Hong Kong Sar• Planned and implemented effective window campaigns and product displays by analyzing the sale report and getting feedback from front-line managers. Hence improved qualified customer engagement.• Reduced 30% production and delivery cost and time by sourcing competitive local printers.• Managed fit-out projects and opened 5 new/renovated stores in 2.5 years.• Created marketing asset for social media and E-commerce. -
Visual Merchandiser/Graphic DesignerSwire Resources Limited Feb 2014 - Dec 2015Hong Kong Sar
-
Visual Merchandiser /Graphic DesignerFossil Group, Inc. Sep 2013 - Dec 2013Hong Kong SarMuitl brands : Armani Exchange, Emporio Armani, DKNY, Skagen, Marc By Marc Jacobs, Diesel, Michael Kors, Fossil, Karl Lagerfeld• Created multibrand custom-made visualization of visual merchandising layout for B2B clients. • Created and implemented window campaigns (including sourcing, print creation, visualization and installation coordination).• Seasonal visual updates for multiples brands over 50 points of sales in retail and wholesales.• Designed and created the prints for Marketing ad-hoc projects. • Visited shops to optimize the product presentation. -
Design AssistantThe Candle Company Feb 2012 - Apr 2013Hong Kong• Designed store window prints and set-ups and coordinated the production and installation. • Designed the instore POPs.• Designed prints for candles.• Created banners and ads for the E-commerce website and social media.
Lai Ting Chung Education Details
-
School Of Creative Media -
Ux Design
Frequently Asked Questions about Lai Ting Chung
What is Lai Ting Chung's role at the current company?
Lai Ting Chung's current role is Visual Merchandiser.
What schools did Lai Ting Chung attend?
Lai Ting Chung attended City University Of Hong Kong, Careerfoundry.
Not the Lai Ting Chung you were looking for?
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial