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Lai Ting Chung is listed as Visual Merchandiser based in Berlin, Germany. AeroLeads shows a matched LinkedIn profile for Lai Ting Chung.
Lai Ting Chung previously worked as Assistant Visual Merchandising Manager at Uniqlo and Freelance UX&UI Deisgner/Brand designer at Freelance. Lai Ting Chung holds Bachelor'S Degree, School Of Creative Media from City University Of Hong Kong.
I'm a UX/UI Designer with a background in graphic design and visual merchandising. As a former graphic designer in the retail business, I specialized in window and in-Store visual presentation. Thus I was well-trained in designing the very first customer interaction to engage customers and crafting solutions to optimize the customer shopping experience. It is intuitive for me to empathize with the customers and identify their pain points while working in a customer-centric environment. Consequently, it equipped me with a strong foundation in UX design. My key skills include:Quantitive and Qualitative Research (Competitor Analysis, User Interviews, Data Analysis)User PersonasUser Journey mappingUser FlowsPrototypingLayout DesignEmployer BrandingAdobe XD, FigmaAdobe Creative SuiteI’m excited to make an asset to an innovative team that prioritizes the user experience of its clients and design a product that adds value to users. Feel free to drop me a message.
A career timeline built from the work history available for this profile.
Berlin, Germany
• Plan and execute styling and installation of visual displays to enhance overall store aesthetics and customer experience.• Monitor and analyze merchandising performance, making data-driven adjustments to improve sales.• Lead a team of visual merchandiser, ensuring effective task delegation and optimal team performance.• Conduct regular trainings for staff on visual merchandising standards.
• Developed comprehensive branding identities, including logos, color schemes,and visual guidelines, to establish strong brand recognition for clients.• Created intuitive and user-friendly interface designs for websites and mobile applications, improving overall user satisfaction and usability.
Berlin Area, Germany
• Created eye-catching campaign and promotional visuals for window and in-store to engage customer. • Standardized the Europe region window and in-store visuals by centralizing the graphic creation in Germany, greatly reduced workload and stress levels across the local graphic team, and maintained the visual quality across Europe. • Reduced printing errors and costs by providing visual guidelines and training to the local design team and centralizing the print production. • Created graphics of the store-open projects in Copenhagen, Milan, and Hamburg.
Berlin Area, Germany
• Styled the outfit and product display based on business strategy and customer interaction. • Supported window installation
Hong Kong Sar
• Planned and implemented effective window campaigns and product displays by analyzing the sale report and getting feedback from front-line managers. Hence improved qualified customer engagement.• Reduced 30% production and delivery cost and time by sourcing competitive local printers.• Managed fit-out projects and opened 5 new/renovated stores in 2.5 years.• Created marketing asset for social media and E-commerce.
Hong Kong Sar
Muitl brands : Armani Exchange, Emporio Armani, DKNY, Skagen, Marc By Marc Jacobs, Diesel, Michael Kors, Fossil, Karl Lagerfeld• Created multibrand custom-made visualization of visual merchandising layout for B2B clients. • Created and implemented window campaigns (including sourcing, print creation, visualization and installation coordination).• Seasonal visual updates for multiples brands over 50 points of sales in retail and wholesales.• Designed and created the prints for Marketing ad-hoc projects. • Visited shops to optimize the product presentation.
Hong Kong
• Designed store window prints and set-ups and coordinated the production and installation. • Designed the instore POPs.• Designed prints for candles.• Created banners and ads for the E-commerce website and social media.
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Lai Ting Chung is listed as Visual Merchandiser.
Lai Ting Chung is based in Berlin, Germany.
Lai Ting Chung has worked for Uniqlo, Freelance, Swire Resources Limited, Fossil Group, Inc., and The Candle Company.
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Lai Ting Chung holds Bachelor'S Degree, School Of Creative Media from City University Of Hong Kong.
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