Try to find ways to add more values to some JPGs

To give Vietnamese people more 'non-fiction' content. Start with books.

Lead the performance marketing & branding/pr team to develop a solid strategy each year to grow users & customers, esp for the sale season and special sale days (double day, birthday, holiday...) Work closely with the product team to give opinions & advice based on customer insights plus data analyticWork with partners to find new initiatives to grow (Game on Tiki, AI to create automated content...)

Help to build a sustainable strategy to grow including performance marketing, online/offline events, product marketing & product development before & after the 1st wave of Covid pandemic in Vietnam

To be or not to be? Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growthManage the marketing budget to drive sustainable bottom-line growth

In charge of plan/optimise performance/branding for Mobile Games (from Casual to RPG), esp FPS Games like CrossFire Legends or Rules of Survival (20m users across 4 countries)

[hoped to build - and failed] a new product (Zini) to catch the chance of new media in Vietnam

VP of Marketing, joined to build from the scratch Baomoi.com (the best online news aggregator in Vietnam), Noti5 (the 1st Online Reputation Management System), Starbuzz (the 1st Celebrity Ranking System).

In charge of producing e-learning content.