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* Develop content strategies for various clients, defining personas, value propositions and voice & tone guidelines.* Write strategic and effective copy for websites, landing pages, emails, social media and video, all with clear and concise calls-to-action. * Research and develop copy for longer-form content, including white papers, eBooks, treatment guides and case studies.* Manage company blog, both in developing and following a content calendar as well as editing and proofing SME copy before publishing. * Proof and edit copy for internal and client-facing correspondence, both from a grammatical standpoint and consistent voice and tone.

* Managed all aspects of client-related activities, from correspondence to research and quarterly reporting.* Worked closely with partners to develop and implement client initiatives and helped advise the best solutions. * Wrote content for business-generating website initiative.* Developed content for quarterly client newsletters.* Effectively communicated weekly project status updates to senior management.

* Served as website content manager for internet-related initiatives on key.com.* Managed key.com content and functionality by coordinating testing, communication and support.* Worked closely with line of business partners to develop and implement web strategies and advised them on best internet solutions.* Defined the structure, navigation, organization and content labeling of site information.* Acted as advocate for key.com to all clients, Marketing and technical support.* Counseled clients on best practices with market research and trends. * Conducted research using expert evaluations, strategy reports, competitive analyses, and usability testing. * Measured success of promotions and projects by providing standard reporting to clients, as well as interpreted and made recommendations based on these findings.

* Developed and presented media plan recommendations, which incorporated print, radio, TV/cable, outdoor and online, to various lines of business.* Provided media evaluations of numerous sponsorship proposals to determine significance.* Offered alternative cost-saving mediums in order to reach target audiences.* Negotiated value-added opportunities to increase KeyBank’s presence across its footprint. * Supplied monthly media spend recaps to numerous clients.*Utilized research tools to assist in demographic targeting.

Provide Media Plan recommendations for the following clients, using the below mediums:* KeyCorp, Inc. – Newspaper Print, Spot Radio, Outdoor, Online* Purell – Network Radio, Trade Print* Mead School & Office Supplies – National Cable, Trade and Consumer Print, Outdoor, Online* Dallas Shoes – Spot Radio, Newspaper Print* Lone Star Steakhouse – Spot Radio, Spot TV, Free Standing Inserts* Krylon Spray Paint – Consumer Print, Network TV, Online* United Way – Spot Radio, Spot TV, Outdoor