I am a high-energy, hands-on professional with 20 years of marketing experience, both in the traditional and digital space. I began my career as a traditional media planner, identifying the ideal customer for my clients and meeting those prospective customers where they are, both by medium and where they are in their customer journey. I have since taken that knowledge and transitioned to the digital space where I continue to meet customers where they are online. As a results-oriented content marketing strategist, I work with clients to develop plans that effectively attract prospects and convert them into customers. I have extensive background in copywriting, content strategy, improving design, and usability testing and know enough HTML to be dangerous. My industries of expertise include healthcare, financial services, and manufacturing. I’m a stickler for proper grammar, a fan of the Oxford Comma, and will judge you harshly if you use the wrong there, their or they’re, I don’t care what autocorrect does.