Please complete the CAPTCHA to continue
@hotels.com
✓
LinkedIn matched
A concise factual answer block for searchers comparing this professional profile.
Laura Trujillo is listed as I help tech companies grow faster through insight / Marketing Analytics Director / Fractional CDO / Founder / eCommerce / Business Information / Reporting / Performance / Spend Optimisation / Loyalty / CRM at Skyscanner, a with 1246 employees, based in Liss, England, United Kingdom. AeroLeads shows a work email signal at hotels.com and a matched LinkedIn profile for Laura Trujillo.
Laura Trujillo previously worked as Chief Executive Officer at Roamalytics and Analytics Consultant at Skyscanner. Laura Trujillo holds Master Of Science (Msc), Quantitative Finance from University Of Westminster.
This section adds company-level context without repeating Laura Trujillo's masked contact details.
AeroLeads found 1 current-domain work email signal for Laura Trujillo. Compare company email patterns before reaching out.
Experienced marketing and analysis director with a deep understanding of CRM, loyalty, customer segmentation and marketing investment. I thrive on understanding complexity and building creative solutions using the latest marketing tools and techniques.
Listed skills include Segmentation, Analytics, Database Marketing, Customer Insight, and 28 others.
Company context helps verify the profile and gives searchers a useful next step.
A career timeline built from the work history available for this profile.
Canary Islands, Spain
Founder and Director - Marketing and Analytics Consultancy- Performance marketing strategy, implementation and monitoring- Reporting and tracking implementation (Google systems: Analytics, Ads, Tag Manager)- Business Information reporting (Tableau, Locker Study)- Loyalty programme design- Ecommerce optimisation- UX behaviour analysis
London Area, United Kingdom
- Deep analysis user behaviour to identify long term revenue opportunities- Design, development and management of user level KPIs and reporting- Identification of new insight opportunities - App acquisition revenue optimisationKey systems and data sources:- Google Analytics and bespoke internal data systems that tracks all aspects of user and commercial data- Data Bricks, Tableau
London Area, United Kingdom
Working with HSAD - LG's internal agency. Responsible for:- Management of the analytics and CRM team- Strategy and implementation of B2B and B2C CRM communications - Architect solutions with business teams for reporting, monitoring and testing of new campaigns- Marketing and trading reporting for leadership team- Management of the business CRM data resources- KPIs: sales, purchase cancellation, repurchase rates, coupon usage, affiliate performance, commission adjustments, channel performance and stock management Key systems and data sources:- Partnerize (affiliates), Magento (e-commerce), Google Analytics, internal customer and stock data- Google Cloud Platform, Locker Studio, Salesforce, Treasure Data, Google Tag Manager, Google Analytics 360 suite
London Area, United Kingdom
- Marketing performance- Customer insight - Design and build of business reporting suite- Design and build of customer dashboard
London, United Kingdom
- Business and marketing strategy collaboration- Installation of Google Analytics and Tag Manager technology across the site - Development of dashboards and alerts to monitor site and marketing performance- Review of KPIs and methodology used in financial forecasting
London, United Kingdom
Course on Machine Learning algorithms by Stanford University facilitated by Coursera with online examinations
London, United Kingdom
Part of senior team responsible for the strategic direction of Hotels.com - Managed the Customer Insight and Operations team - Built and managed the customer KPI Tableau dashboards- Project managed strategic projects in the Customer Marketing team- Managed the customer data operations team that ran all CRM activities- Provided detailed analysis and investment recommendations to global marketing management team- Identified geographic expansion opportunities- Identified and built cases for new product development opportunities- Managed the selection, set up and implementation of Sales Force Data Management Platform - Championed internal collaboration of audience driven marketing channels such as Facebook, SEM and email
London, United Kingdom
- Managed the eCRM strategy for Thomas Cook Group brands in the UK, France and Germany - On-boarding new countries and brands into the centralised eCRM team- Consolidated the all markets into a single contract for email transmission and data management activities
London, United Kingdom
- Managed Nectar Loyalty programme communications for Sainsbury PLC- Cross platform data analytics across Nectar and Yahoo- Built and managed the planning team responsible for developing marketing communication programmes- Development of communications channel propositions through point of sale coupons, email and mail IDM Data Customer Insight Award winner 2009 for the work done with Huggies and Sainsburys
London, United Kingdom
- Focused on three accounts: Masterfoods, Nestle and Cobra- Implemented a segmentation strategy for 'Nescafe Pick Me Ups' programme that integrated the on and offline channels for customer recruitment and rewards- Implemented an innovative launch strategy for the Masterfoods Perfect Fit product that utilised online competitions and redemption schemes- Recognised by a Data Strategy Award in 2007 for best use of data in an FMCG campaign
London, United Kingdom
Consultant for Ninah Agency- Consultancy on marketing effectiveness, measurement of media and promotional investments through two core products: econometric modelling and ITP (investment to profit models)- Introduced customer segmentation to the core offering of the consultancy
London, United Kingdom
- Lead analyst and Head of Department for the Preference Service, a company that offered unique consumer lead generation for advertisers collected through postal surveys based on opt-in and opt-out preferences- Business lead for product development: StreetLifeUK (geo-marketing data solution) and PreferenceProfile (segmentation and data-mining tool).
Other employees you can reach at skyscanner.net. View company contacts for 1246 employees →
Spenser Cullum
Colleague at SkyscannerLondon, England, United Kingdom
View →
JB
Joanne Becker-Reith Cipd
Colleague at SkyscannerEdinburgh, Scotland, United Kingdom
View →
KF
Kieran Finn
Colleague at SkyscannerGlasgow, Scotland, United Kingdom
View →
LH
Leah Hughes
Colleague at SkyscannerEdinburgh, Scotland, United Kingdom
View →
MS
Md Sakib Al Hasan
Colleague at SkyscannerDinājpur, Rajshahi, Bangladesh
View →
DD
Dawson Dai
Colleague at SkyscannerShenzhen, Guangdong, China
View →
HR
Hristina Racheva
Colleague at SkyscannerBarcelona, Catalonia, Spain
View →
JA
Jose Arriaga Mendez
Colleague at SkyscannerBarcelona, Catalonia, Spain
View →
SH
Sowmya Hassan Manjunath
Colleague at SkyscannerUnited Kingdom
View →
TD
Taneha Doldan
Colleague at SkyscannerUnited Kingdom
View →
Applied Statistics, Erasmus exchange
Statistics, Applied Mathematics and Operational Research
Quick answers generated from the profile data available on this page.
Laura Trujillo works for Skyscanner.
Laura Trujillo is listed as I help tech companies grow faster through insight / Marketing Analytics Director / Fractional CDO / Founder / eCommerce / Business Information / Reporting / Performance / Spend Optimisation / Loyalty / CRM at Skyscanner.
AeroLeads has found 1 work email signal at @hotels.com for Laura Trujillo at Skyscanner.
Laura Trujillo is based in Liss, England, United Kingdom while working with Skyscanner.
Laura Trujillo has worked for Roamalytics, Skyscanner, Lg Electronics, Vercida, and Mr Hudson Explores.
Laura Trujillo's colleagues at Skyscanner include Spenser Cullum, Joanne Becker-Reith Cipd, Kieran Finn, Leah Hughes, and Md Sakib Al Hasan.
You can use AeroLeads to view verified contact signals for Laura Trujillo at Skyscanner, including work email, phone, and LinkedIn data when available.
Laura Trujillo holds Master Of Science (Msc), Quantitative Finance from University Of Westminster.
Laura Trujillo is listed with skills including Segmentation, Analytics, Database Marketing, Customer Insight, Digital Marketing, Direct Marketing, Affiliate Marketing, and E Commerce.
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial Search contactsCheck these profiles if this is not the Laura Trujillo you were looking for.
