Laura Trujillo Email & Phone Number

Canary Islands, Spain

Founder and Director - Marketing and Analytics Consultancy- Performance marketing strategy, implementation and monitoring- Reporting and tracking implementation (Google systems: Analytics, Ads, Tag Manager)- Business Information reporting (Tableau, Locker Study)- Loyalty programme design- Ecommerce optimisation- UX behaviour analysis

London Area, United Kingdom

- Deep analysis user behaviour to identify long term revenue opportunities- Design, development and management of user level KPIs and reporting- Identification of new insight opportunities - App acquisition revenue optimisationKey systems and data sources:- Google Analytics and bespoke internal data systems that tracks all aspects of user and commercial.

London Area, United Kingdom

Working with HSAD - LG's internal agency. Responsible for:- Management of the analytics and CRM team- Strategy and implementation of B2B and B2C CRM communications - Architect solutions with business teams for reporting, monitoring and testing of new campaigns- Marketing and trading reporting for leadership team- Management of the business CRM data.

London Area, United Kingdom

- Marketing performance- Customer insight - Design and build of business reporting suite- Design and build of customer dashboard

London, United Kingdom

- Business and marketing strategy collaboration- Installation of Google Analytics and Tag Manager technology across the site - Development of dashboards and alerts to monitor site and marketing performance- Review of KPIs and methodology used in financial forecasting

London, United Kingdom

Course on Machine Learning algorithms by Stanford University facilitated by Coursera with online examinations

London, United Kingdom

Part of senior team responsible for the strategic direction of Hotels.com - Managed the Customer Insight and Operations team - Built and managed the customer KPI Tableau dashboards- Project managed strategic projects in the Customer Marketing team- Managed the customer data operations team that ran all CRM activities- Provided detailed analysis and.

London, United Kingdom

- Managed the eCRM strategy for Thomas Cook Group brands in the UK, France and Germany - On-boarding new countries and brands into the centralised eCRM team- Consolidated the all markets into a single contract for email transmission and data management activities

London, United Kingdom

- Managed Nectar Loyalty programme communications for Sainsbury PLC- Cross platform data analytics across Nectar and Yahoo- Built and managed the planning team responsible for developing marketing communication programmes- Development of communications channel propositions through point of sale coupons, email and mail IDM Data Customer Insight Award winner.

London, United Kingdom

- Focused on three accounts: Masterfoods, Nestle and Cobra- Implemented a segmentation strategy for 'Nescafe Pick Me Ups' programme that integrated the on and offline channels for customer recruitment and rewards- Implemented an innovative launch strategy for the Masterfoods Perfect Fit product that utilised online competitions and redemption schemes.

London, United Kingdom

Consultant for Ninah Agency- Consultancy on marketing effectiveness, measurement of media and promotional investments through two core products: econometric modelling and ITP (investment to profit models)- Introduced customer segmentation to the core offering of the consultancy

London, United Kingdom

- Lead analyst and Head of Department for the Preference Service, a company that offered unique consumer lead generation for advertisers collected through postal surveys based on opt-in and opt-out preferences- Business lead for product development: StreetLifeUK (geo-marketing data solution) and PreferenceProfile (segmentation and data-mining tool).

Master Of Science (Msc), Quantitative Finance

MsC Quantitative Finance

Bachelor Of Science (Bsc), Applied Statistics (Erasmus Exchange), 2:1

Applied Statistics, Erasmus exchange

Licentiate Degree, Statistics And Operational Research

Statistics, Applied Mathematics and Operational Research