FGT is Berkshire backed D2C company, disrupting the experience of shopping for your landscape needs.

*Lead all paid marketing to meet acquisition and CPA goals; realized phenomenal growth and ROAS results comparing YOY*Grow new marketing channels and diversify beyond digital, including OOH, direct mail, TV and influencer*Lead cross functional conversations to create viral success from creative; responsible for concepting and aligning creative, and measuring its impact*Optimize digital spend through segmentation, budget allocation and bidding strategy*Measure, analyze and report marketing performances and provide actionable insights on a daily basis

Lead growth for one of the company’s fastest growing brand Florists.com. Manage strategic initiatives and emerging technology tools. Reporting directly to the CMO* Lead demand generation by strategically planning, launching, optimizing and scaling a portfolio of channels including paid search, affiliate, display, social and SEO* Built a full stack team for front and back office operations, including customer service, creative, among others* Lead conversion optimization in site and app UX/UI design and A/B testing by device type* Lead retention channels, primarily email, and designed CRM strategy and requirement roadmap* Lead Google Analytics enhanced ecommerce implementation at the enterprise level, resulted in a comprehensive GA built-out across multiple brands, including 1-800-flowers and Harry & David

*Conducted fundamental research on grains and oilseeds commodity futures*Built and analyzed grains and oilseeds fundamental indices and monitors for United States using R*Programmed R scripts to periodically process raw data, maintain and update agricultural database