Lu Chen Email & Phone Number

Shanghai, China

1. Helped to write and proofread pharma industry reports, draft news brief and published them on Deloitte Wechat account, including Insight on China's Medical Aesthetic Industry 2022, The Impact of the 20th Congress on LSHC Industry.2. Conducted desk research (i.e., M&A, senior management shifts, new factory in China, etc.) on foreign pharmaceutical clients (including AstraZeneca, Sanofi, etc.) and gathered domestic policies on the pharma industry, and consolidated into monthly news brief. 3. Offered ad-hoc support: collected publications, assisted in making speech decks for roundtable meetings/seminars, and organized client activities at CIIE, collect main VC of domestic pharma.

Guangzhou, Guangdong, China

1. Conducted competitor research of car sharing industry in South America by browsing foreign social media, and mainstream newspaper website, collected the social media posts of key ride-sharing players.2. Based on the questionnaire, the performance of DiDi in the South American market was analyzed from the consumer conversion funnel, and the reasons for the increase or loss of customers and the potential analysis of customer segments were analyzed in combination with the monthly publicity and information of competing products. 6 monthly brand health tracking deck reports are drafted on DiDi, DiDi Food.3. Assisted researchers to incorporated clients’ needs (DiDi, ReckittBenckiser, Meituan), designed consumer survey and test the online questionnaire program on a monthly basis.

Education record

Bachelor Of Business Administration - Bba, Marketing, First Class Honor

Activities and Societies: English Animator Club, Badminton Club