Daisy Lu Email & Phone Number

Queens, New York, United States

New York, United States

Part-time helping startups and small enterprises design web/app products

New York, United States

• Within 10 months of Minipass' initial launch, we achieved 3M+ user engagements with 600% boost & 300K+ active users with 2000% growth, securing $1.8M funding scaling product growth and business model transition from.
• ️Applied Agile methodology, streamlined SOP to reach 50% higher in operation productivity, and improved Minipass with 10+ key features
• ️Brainstormed business goals with market research, defined short-term & long-term product visions, identified user pain points, and integrated ideas into pitch decks
• ️With data-driven metric analysis, strategic design thinking and user feedback, monitored KPI from CRM & B2B SaaS merchant-end to optimize product performance
• ️Created internal manuals and delivered demos to cross-functional teams, introducing new features & the steps to control information display, system, and event settings

Tampa, Florida, United States

• Computer Generated Imagery (CGI) Operations & Project Management
• ️Multi-tasked, managed & reviewed 5+ CGI projects' operation and production
• ️Coordinated cross-functionally with ~8 teams (U.S. and overseas) to monitor & evaluate project details, timeline, standards, and accuracy for content distribution
• ️Effectively used collaborative visual tools & sheets to organize content, status, updates, keep track of the progress, and communicate required adjustments
• ️Achieved a 60% increase in efficiency by delivering 4000+ 3D models and 2500+ references for external CGI vendors, retailers, and internal artists within 1 year

Beijing, China

• ️Consistently engaged in 3+ rounds of the tender and bidding process; bidding medical devices to targeted hospitals.
• ️Generated 9.2M+ sales and drafted 80+ pages of bidding documents.
• ️Represented the company to attend a marketing exhibition fair (15+ companies) to showcase the new medical & surgical products.

Berkeley, CA

• ️Managed social media platforms and the email account; regularly posted updates, events, recruitments, and internal announcements.
• ️Advertised events by making flyers, banners, brochures, videos, and articles.
• ️Created a total of 20+ designs and published 9 creative articles.
• ️Primary person of planning, organizing, and directing the annual showcases (Spring 2018 & 2019) -- designed club shirts, digital ads & prints, and coordinated performance agenda, event logistics, tickets-selling, etc.
• ️Led the entire team of ~30 people and increased the audience size by 40% each year.

Berkeley, CA

• ️Designed print & digital flyers for fashion events, e.g. career panels, networking sessions, workshops, and the bi-annual fashion shows with 500+ audiences.
• ️Designed Lookbook layouts and student designers' logos.
• ️Created a total of 15+ designs.

London, United Kingdom

• Research Project: The Balanced Energy Networks (BEN)
• ️Co-author of a research paper that was published on ScienceDirect Energy Journal
• ️Collaborated with 5+ research fellows from LSBU and CEREB (The Centre for Efficient and Renewable Energy in Buildings)
• ️Utilized MATLAB and the concepts of High-Temp Heat Pumps & Hot Water Tanks to calculate/analyze 8700+ datasets from simulation
• ️Completed 20+ cases with varying factors and delivered original codes that reduced 80% of computing time
• ️Planned and organized a roundtable event with partnership companies; presented BEN to 100+ delegates from local authorities

Berkeley, CA

• ️Made 12+ designs, e.g. event banners, yearbooks, calendars, magazines, and short videos using Illustrator, Photoshop, InDesign, and Premiere Pro.
• ️Managed Facebook and Instagram accounts to promote networking events and professional workshops for chemical engineering students.

Master Of Arts - Ma, Interactive Media Arts

ITP/IMA — Joint MA Program by NYU Tisch School of the Arts ITP and NYU Shanghai IMA

Bachelor Of Science - Bs, Chemical Engineering

Activities and Societies: - Phoenix Symphony at Berkeley - Fashion and Student Trends (FAST) - TInY Theatre Club - Fei Tian Dancers.

Bachelor’S Degree, Chemical And Biomolecular Engineering

Activities and Societies: - American Institute of Chemical Engineers (AIChE) - Engineers for a Sustainable World (ESW)Concentration.

Secondary School, Advanced Placement (Ap Curriculum)

Activities and Societies: - Director of Education @ Branches Club - Mu Alpha Theta Math Competition Team - National Honor Society - Tutor.