Lu Deng Email & Phone Number

中国 北京市 海淀区

北京

撰写原创内容，优化、编辑站内优质内容、活动等，并进行多平台分发；为新媒体平台策划内容方向，从而改善整体用户体验并确保多平台内容运营的一致性；与跨职能部门合作，在不同阶段提出多媒体内容解决方案、达成跨部门团队共识，以推动商业项目进程。

Beijing

• Combine with enterprise requirements, plan communication direction and content topics, write the media copy, industry drafts, promotional materials, etc., and provide ideas for online and offline brand activities;• Assist department managers to carry out relevant marketing planning work, monitor brand reputation, and adjust the dissemination direction according to market changes to make it more in line with market and brand communication needs;Achievements: Independently planned and executed a number of communication projects, organized and wrote relevant manuscripts, such as "6·18", "11·11" the Competition and the Data Warfare Communication Project during the E-Commerce Shopping Festival, and the CES 2018 brand strategy signing joint communication projects, MWC18 brand special public relations projects, etc.

Beijing City, China

• According to the current hot spot and audience reading habits, plan channel page and update the key location content;• Plan traditional and new media content topics, write and publish reviews, news, special topics and other original content;• Monitor the operational data of new media platforms and adjust the direction of content in a timely manner. Invited to participate in new product launches of various manufacturers and collect manuscript content material;Achievements: Selected content accurately, single news has led Weibo hot spot search, PV super 5 million, created the highest PV and record of comments in Zhongguancun online; During the operation of WeChat official accounts, the number of users subscribed reached 15,000, a year-on-year increased 250%, the conversion rate of one-day graphics increased by 6%, the amount of reading increased by 230%, and nearly a thousand WeChat fans were managed and maintained, including the industry-renowned KOL. Won the ZOL "Employees of the Year" award.

Beijing City, China

• Master the bank's various business contents and handling procedures, adjust, update and maintain key location documents and various business documents in the knowledge base according to business adjustments;• Due to excellent job performance, I won the "Excellent Newcomer" award.

学士, 计算机科学与技术

Diplôme De Cuisine, La Cuisine

大专, 园艺