As the company's pioneer in Greater China region, I'm in response for the following subject matters while taking care of company's growth in the region as a whole:1. Business development: exploring new business opportunities to leverage revenue and market share, developing partnership with publishers, music providers, copyright owners, marketing agencies etc.2. Marketing promotion: establishing Gismart brand in Great China region by collaborating with Marketing team and UA team in HQ.3. Product localization: supporting product team, ASO team and market team to polish Gismart apps into more localized productions.

Manage and develop international partners for promoting Baidu's products in oversea's markets.From April 2015 on, transferred to Global Monetization Team, responsible for developing partnerships with direct advertisers and media resources. Responsible for cultivating relationships with advertisers in EU and East Asia, as well as publishers all over the world.

Overall marketing plan 2014: made overall marketing plan 2014 for Chinese market, make sure it is in accordance with the guidelines given by THUN Headquarter. Plan includes social media communication strategy, POS promotion strategy and O2O activities plan.Online social media communication strategy and action plan: make and execute monthly plans for social media communication. Create contents for online communication activities, including daily/weekly pushes and interactive events.POS promotion strategy and action plan: make and execute monthly plans for POS, and make adjustment according to different shop conditions.O2O activities: by planning online interactive activities, brand communication is enhanced, customer loyalty is deepened, eventually lead online fans to offline POS.Other communication jobs: work closely with traditional media (magazines).Online sales and CRM: promote and sell part of THUN’s products via social media platforms, manage online THUN Club and provide online customer service.Weekly report on social media performance: collect data and make weekly report on the performance of social media marketing communications.

Official WeChat Account: Thun’s official WeChat account was created in April of 2013. From then on, Thun had completed its own social media communication system. Online social media communication strategy and action plan: made and executed monthly plans for social media communication. Created contents for online communication activities, including daily/weekly pushes and interactive events.Online THUN Club: after the establishment of THUN Club (China), all members were successfully transferred to WeChat platform, THUN Club was completely managed by WeChat multi-function system. The number of THUN Club member soared after this change. Online sales and CRM: promoted and sold part of THUN’s products via social media platforms, managed online THUN Club and provided online customer service.Weekly report on social media performance: collected data and made weekly report on the performance of social media marketing communications.Assisting other marketing activities: assisting Marketing Manager to complete marketing plans, designed and made materials for POS promotions.

Preparation and Establishment: joined the preparatory team on Jan, 2011, took part in the preparation and launching ceremony of CIDIC.International Cooperation: planning and executing several international events held by CIDIC, including “Design Innovation in China” Exhibition in Milan, Italy. I also contributed to cooperation between the two countries in terms of design education and commercial projects.Design Project Consultancy: gave consultancy for commercial design projects.The 3rd “LotusPrize” International Competition: contacted international design media and drafted news releases, responsible of the recruitment of overseas contestants, interpreter for VIP guest, hosted the Final Adjudication and Awarding Ceremony (in English and Chinese).Chief Editor of CIDIC Official Website (English): framework planning (index and navigation columns), wrote news reports.