Founder And Brand Strategy Consultant
Luthentic
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Lu Ng Email & Phone Number
Founder and Brand Strategy Consultant
at
Luthentic
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✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Founder and Brand Strategy Consultant
Location
Hong Kong, Hong Kong Sar, United States
Who is Lu Ng? Overview
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Quick answer
Lu Ng is listed as Founder and Brand Strategy Consultant at Luthentic, based in Hong Kong, Hong Kong Sar, United States. AeroLeads shows a matched LinkedIn profile for Lu Ng.
Lu Ng previously worked as Brand Strategy Consultant at Self-Employed and Managing Partner (Asia) at We Are Coco Consultancy. Lu Ng holds Ba (Hons), Mixed Media Art from University Of Westminster.
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Luthentic
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Profile bio
About Lu Ng
With a proven track record in building brands and creating value through strategic buying, I bring a unique combination of creativity, strategic insight, and a deep understanding of consumer behavior to every role. My career spans brand development, retail partnerships, and market expansion, helping businesses achieve sustainable growth and a competitive edge.Key Strengths:Buying & Merchandising: Expertise in curating assortments, managing vendor relationships, and aligning purchasing decisions with broader commercial goals.Commercial Strategy: Skilled in driving profitability and market share by leveraging data insights and trend forecasting.Partnership Development: Proven success in building and maintaining high-value collaborations that unlock business opportunities and strengthen brand positioning.Career Highlights:Spearheaded category growth initiatives that resulted in double-digit sales increases for globally recognized brands.Negotiated and managed partnerships with key retailers and suppliers, delivering substantial ROI.Led market entry strategies into Asia, ensuring seamless execution and long-term brand visibility.Current Focus:As MP at WE are COCO, I collaborate with brands across Asia to support their market entry strategies, helping them navigate the global landscape and achieve successful international expansion. Additionally, I work with emerging brands like So Coco, connecting them with partners to grow their databases and business opportunities.What I Bring:A hands-on leadership approach, a keen eye for trends, and the ability to deliver measurable results. I thrive in dynamic environments, balancing strategic vision with operational excellence to exceed commercial targets.
Current workplace
Lu Ng's current company
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14 roles
Lu Ng work experience
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Brand Strategy Consultant
Current
Self-Employed
With nearly 20 years of experience in the retail sector, I specialize in luxury and contemporary fashion brands. As an Independent Brand Strategy Consultant, I partner with retail clients to provide strategic consulting services that enhance market positioning and drive business growth. My expertise includes developing and implementing brand strategies, conducting market research, offering tailored solutions, and forming partnerships to drive business growth and brand awareness.
Jun 2024 - Present
Managing Partner (Asia)
CurrentAs the Managing Partner at WE are COCO in Asia, I am responsible for steering the agency's strategic direction and fostering strong client relationships. My role includes business development, strategic consulting, client management, and fostering business growth in Asia. I develop retail and brand partnerships by conducting market research, strategy development, and overseeing project implementations. Additionally, I identify new business opportunities, support market expansion for brands, and maintain ongoing partnerships to boost innovative collaboration. Leveraging my extensive experience, I am committed to propelling WE are COCO to new heights and achieving exceptional results for our clients.About WE are COCO: WE are COCO is the world’s fastest-growing network of retail consultants and creatives, founded and developed by experienced fashion professionals. We leverage the expertise of key industry leaders to drive growth, identify opportunities, and develop scalable strategies for businesses and brands. Our mission is to bridge retail experience with the broader industry, anchored by education, mentorship, and innovation. By prioritising these pillars, we cultivate a dynamic environment that empowers professionals to excel and businesses to grow.
Jun 2024 - Present
Buying Manager, Mens Apac
Aug 2022 - Jun 2024
Senior Buying Manager - Womenswear (Hk & China)
Aug 2020 - Jul 2022
Merchandising Manager, Asia (Mens & Womens)
Feb 2020 - Aug 2020
Apac Project Manager
Dec 2018 - Oct 2019
Business Director - Southeast Asia
Mar 2016 - Sep 2016
Brand General Manager - Fashion (Lab Concept Hk Limited)
Nov 2012 - Dec 2015
Senior Buyer - Womenswear (Lane Crawford Hk Limited)
Jun 2011 - Oct 2012
Buyer - Women'S Rtw (Joyce Hk Limited)
Jan 2009 - May 2011
Buyer - La Perla Boutiques (Lane Crawford Hk Limited)
Apr 2008 - Dec 2008
Buyer
Harvey Nichols Hong Kong
Mar 2005 - Mar 2008
Sales Consultant
Feb 2004 - Dec 2004
1 education record
Lu Ng education
-
University Of Westminster
FAQ
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Quick answers generated from the profile data available on this page.
What company does Lu Ng work for?
Lu Ng works for Luthentic.
What is Lu Ng's role at Luthentic?
Lu Ng is listed as Founder and Brand Strategy Consultant at Luthentic.
Where is Lu Ng based?
Lu Ng is based in Hong Kong, Hong Kong Sar, United States while working with Luthentic.
What companies has Lu Ng worked for?
Lu Ng has worked for Luthentic, Self-Employed, We Are Coco Consultancy, Lululemon, and Lane Crawford.
How can I contact Lu Ng?
You can use AeroLeads to view verified contact signals for Lu Ng at Luthentic, including work email, phone, and LinkedIn data when available.
What schools did Lu Ng attend?
Lu Ng holds Ba (Hons), Mixed Media Art from University Of Westminster.
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