20 years of experience in fintech, e-commerce, and FMCG, I am a seasoned and practical business leader who can manage operations and P&L with a strong ROI orientation. As the Chief Commercial Officer at SmartPay, I am responsible for developing merchant networks and services that create value and generate revenue for both the platform and the merchants.My expertise lies in driving platform monetization and advertising sales, leading company campaigns from local to regional scale, and ensuring digital performance across various KPIs. I have a proven track record of working with diverse and cross-functional teams, building win-win partnerships, and delivering strong and sustainable outcomes. I am passionate about leveraging technology and innovation to solve business challenges and create customer-centric solutions.