Luan Vu Email & Phone Number

Hanoi, Hanoi, Vietnam

HFH is the First-Class International Hospital in Hanoi. The hospital run by a highly experienced international management team. HFH employs multidisciplinary International and Vietnamese medical experts and utilizes the latest technology and medical expertise. The Hospital is a general hospital and provides treatments for all common medical issues.

The largest eye hospital in Southeast Asia in terms of total refractive surgery patients (Lasik Surgery). The hospital has 4 sites in Hanoi, Halong, Haiphong, Hochiminh (I had been working in Hanoi and Halong site)

Hanoi, Hanoi, Vietnam

A new private eye hospital in Hanoi opened in 2017. I accepted the position of strategy, sales, and marketing director and a member of the board of directors in 2020, in middle of situation of three years of struggling in business. Through our efforts, the hospital has become North Vietnam's top private eye hospital in the past two years thanks to incredible marketing, sales, and strategic initiatives.- Leading teams of roughly 18 people in sales and marketing department Developed business strategy for the next 5 years and business plan for current year- Developed excellence brand strategy, re-branding strategy that applied 6/2022- Developed outstanding product strategy related to excellence business strategy- Managed P&L, the budget for investment, medical equiqment, hospital renovation, sales, marketing and other activities.- Increased sales volume for more than 100% growth rate a year- Increased brand values, customer life time values, retention rate at least 40% growth rate a year.- Developed market shares the hospital from Top 6 to Top 1 in 2 years by revenue and number of customers.- Enhanced customer experience to 4 stars by improving customer's touchpoints quality.- Increased profit margin by optimizing the sales and marketing system, lower ratio of budget/revenue though the time.- Collaborated and negotiated to medical vendors, partners for sponsorship and cooperating programs.

Hanoi, Vietnam

With a million patients, it is one of Vietnam's largest private general hospital systems. As soon as I started working with Hong Ngoc Medical System in the middle of 2015, I was able to effectively build a brand-new marketing system that was connected with the organization's strategic business, brand, communication, digital, content, and channel strategies. The hospital went through a period of explosive growth in which it developed to become one of the top healthcare systems.- Responsibility for marketing strategy and all hospital marketing efforts including brand, performance, and communication. Collaborated with hospital staff to implement progressive marketing initiatives.- Managed marketing department with around 40 people- Controlled marketing budget, P/L for each service and department- Lead the development and implementation of Hong Ngoc Hospital marketing strategies and campaigns, including create and execute of the annual marketing plan, and oversight of the campaign calendar- Drive Business Development through identifying strategic and higher level partnerships- Developed marketing action plan and manage the team to implement. Adapt to market shifts and niche programming opportunities- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations- Collaborated with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing services- Identify and lead consumer, brand and product research initiatives in support of business and strategy objectives- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

Hanoi

Executive Master Of Business Administration (Mba)

Bachelor'S Degree, Economic Management

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