Luana Aguiar Email and Phone Number

Participation in tactical and strategic consulting marketing projects for companies in the payments and financial services sectors, including:- Lifecycle management strategy- Behavior segmentation- Value proposition- Campaign performance measurement- Digital wallets

- Planning, briefing and implementation of creative actions and 360° campaigns aligned with the go to market strategy and positioning of Warner Play brands, seeking awareness and engagement for films and games; - Negotiation and implementation of digital trade actions for product launches with global and local clients, including Amazon, Apple, Microsoft, Claro, Vivo and Playstation- Analyzing and monitoring the market, trends and consumer behavior to identify opportunities for partnerships and actions that increasingly connect our content to fans;- Responsible for sharing the launch calendar, toolkits, creative assets and content communication strategy with partners, in order to develop innovative projects and creative concepts that develop into effective cobranded campaigns; - Monitoring new business opportunities and commercial threats in order to maximize product distribution and revenue; - Planning, controlling and executing the calendar of cooperative actions with partners, such as: events, sponsorships, on and off media campaigns, social media and incentive campaigns;- Creation and development of marketing plans according to global guidelines for product launches;

Planning and executing digital strategies for Video (TVOD) and Games, based on the company's business plan and revenue objectives. Responsible for servicing Global Digital Accounts (Google Play, Apple TV, Playstation, Microsoft and Prime Video), ensuring business growth. Supporting and negotiating all marketing campaigns for these clients, being responsible for monitoring the performance of the actions.