A company operating in the financial market, focusing on revenue channel strategy and new business development. My main activities included:- Analysis of financial indicators and execution of stock market operations;- Administrative management of the company, interfacing with accounting and operations;- Development of automations and robots using native Profit (NTSL) code.

I developed growth strategies for ClubePag, a customer loyalty program, and PagVendas, a sales and automation platform. My main responsibilities included:- User Journey Optimization: Improved user acquisition, activation, engagement, and retention stages;- KPI Analysis: Identified bottlenecks through data analysis using PowerBI and SQL queries;- Stakeholder Management: Coordinated with marketing, CRM, engineering, product managers, and other areas;- Executive Reporting: Prepared and presented reports to the executive board;- Team Management: Developed development plans and conducted management rituals.

Zygo was acquired by PagSeguro to develop a new product, and I worked on this project from conception to scaling. My main responsibilities included:- Product Discovery: Conducted product discovery processes, including direct user contact and interviews;- User Lifecycle Optimization: Focused on optimizing user onboarding and activation stages;- Test and Hypothesis Generation: Developed tests and hypotheses to improve KPIs;- Team Leadership: Led a team of 4 Growth Analysts.

I led the founding of the Growth team at Zygo, focusing on optimizing sales channels. My main responsibilities included:- Sales Funnel Optimization: Improved the acquisition stage of the sales funnel;- Key Metrics Analysis: Analyzed key indicators and developed data-driven hypotheses;- Content Marketing Strategies: Created and implemented strategies for blog and email marketing (using tools such as WordPress and HubSpot);- Team Management: Conducted 1:1 meetings, touch points, and tour of duty conversations.

As a supervisor, my role was to develop a high-performance team. In this role, I managed over 30 people and performed the following tasks:- Conducting management and leadership rituals;- Analyzing indicators and proposing action plans;- Coaching and training sessions;- Proposing and leading improvement projects for the entire department.

I joined Zygo, working in the outbound sales engine, where my responsibilities included:- Prospecting and qualifying outbound leads;- Scheduling demonstrations with consultants and ensuring their completion.

During the COVID-19 crisis at Zygo, we launched "Delivery do Bem," a delivery marketplace that did not charge fees or monthly subscriptions to restaurants, operating on a 100% free model.- My team and I worked to identify bottlenecks in tool usage, aiming to streamline the low-touch registration and usage process for establishments.

This internship was my final experience in the public sector, where we managed HR for the attorneys. My role primarily focused on the training courses they undertook:- Managing financial resources for training courses, statistical tracking, and preparation of presentation reports;- Liaising with training companies, e.g., Dale Carnegie.

The Athletic Association was my best experience during college. It was my first commitment where I truly worked with purpose, and that fascinated me.- At the Athletic Association, we were always involved in sports projects and integration events. Our main mission was to promote unity and interaction among students in the program.- I started in the finance area as a trainee until I became director.- We handled sales of products, membership packages, and events, which required a lot of organization: budgeting with scenario forecasts, placing orders with suppliers and negotiating, partnership contracts with sponsoring companies, budget planning, cash flow spreadsheets, inventory management, and so on!- The key takeaway from my experience at the Athletic Association is learning that things can go wrong; it's challenging to work with people who have different opinions, so we need resilience, flexibility, and always stay connected to the purpose!

During this internship, our division managed user services at the Court of Justice, and my responsibilities included:- Statistical analysis of access to the Court of Justice and the creation of manuals and process flowcharts;- Assisting employees and contacting judicial districts in Santa Catarina.

Intern at the Internship Coordination Office for Materials EngineeringMy first internship where I:- Organized and allocated internships for Materials Engineering students;- Assisted students of the course;- Established contact with engineering companies.