• Supported the entire product lifecycle, from discovery, user research, and usability testing to the final delivery of interfaces, focusing on user-centered methodologies and continuous experience improvement.• Assisted in creating user flows, wireframes, personas, prototypes, customer journey documentation, and mapping to optimize the user experience.• Collaborated with stakeholders and Product and Technology teams, contributing to OKR definition, backlog prioritization, and strategic alignment of product objectives.• Provided support in data analysis and metrics evaluation to generate insights and strategic recommendations.• Fostered a design culture by encouraging design thinking practices, and user-centered methodologies, reinforcing the role of design in creating business value.

• Participated in strategic studies, market, brand, and product research focusing on consumer behavior.Conducted database analysis to identify trends and market opportunities.• Experience with search advertising, optimizing campaigns to improve performance and align with business goals.• Performed marketing analysis and provided support and relationship management with research suppliers (Nielsen, Kantar, Mintel, Ipsos, and IQVIA).• Supported the development and maintenance of spreadsheets to organize data and track key performance metrics.• Promoted a data-driven culture to enhance decision-making across the company.

• Provided support in identifying and resolving issues while enhancing the customer journey.• Participated in mapping and automating customer interaction processes.• Supported the maintenance, improvement, and analysis of the area's KPIs.• Delivered exceptional customer experiences, creating memorable brand interactions.• Contributed to the optimization of tools and systems used.