Diretora De Marketing
Current
Aug 2024 - Present
AeroLeads people directory · profile
Luana Akemi Email & Phone Number
Marketing Executive | Product | Digital | Social Media | Live Marketing | Brand & Shopper Experience | Trade Marketing | Merchandising | Loyalty | CX | Partnerships
at
Royal Face
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Marketing Executive | Product | Digital | Social Media | Live Marketing | Brand & Shopper Experience | Trade Marketing | Merchandising | Loyalty | CX | Partnerships
Location
São Paulo, Brazil, Brazil
Company size
Who is Luana Akemi? Overview
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Quick answer
Luana Akemi is listed as Marketing Executive | Product | Digital | Social Media | Live Marketing | Brand & Shopper Experience | Trade Marketing | Merchandising | Loyalty | CX | Partnerships at Royal Face, a company with 92 employees, based in São Paulo, Brazil, Brazil. AeroLeads shows a matched LinkedIn profile for Luana Akemi.
Luana Akemi previously worked as Diretora de Marketing at Royal Face and Member at Board Club. Luana Akemi holds Pós-Graduação Lato Sensu - Especialização, Gestão De Negócios from Fundação Getulio Vargas.
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Royal Face
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Profile bio
About Luana Akemi
Senior Executive with over 15 years of experience leading Marketing areas such as Branding, Digital, Trade Marketing, Loyalty, Strategic Partnerships, and Customer Experience in large multinational companies like Localiza, Natura, Apple, Mars, Coca-Cola, and Unilever.• Experience in leading cross-functional teams and developing innovative marketing strategies.• Background in managing B2B and B2C strategic projects and initiatives, positively impacting brand strengthening, market share, and sell-out, with increased revenue and margin.• Proven experience in product development, from conception to successful market launch.• Expertise in conducting Trade Marketing events and processes, Merchandising, Category Management, and Channel Management.• Skill in analyzing and interpreting market data to effectively direct online and offline marketing campaigns.• Competence in managing budgets and optimizing resources to maximize ROI.• Fluent in English and Spanish.
Current workplace
Luana Akemi's current company
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Royal Face
10 roles · 20 years
Luana Akemi work experience
A career timeline built from the work history available for this profile.
Member
Current
Jun 2024 - Present
Content And Social Media Senior Manager
- Developed the Content Strategy, aligned with best SEO practices for Inbound Marketing, for over 60 digital channels, including websites, apps, blogs, and social media profiles (YouTube, Facebook, Instagram, X/Twitter.
- Implemented strategies to increase community and engagement, resulting in a 14% YoY increase in total followers on platforms, reaching 2.5 million followers, with a +2% interaction rate. This strengthened the brand.
- Managed special projects and exclusive activations with digital influencers to generate buzz marketing, aiming to strengthen the brand and increase organic searches.
- Led the editorial team for the printed and digital magazine with original content about travel experiences and the automotive world.
- Managed digital crisis handling in coordination with the public relations and press office team.
2023 - Jun 2024
Head Of Trade Marketing, Loyalty & Partnerships
- Participated in the startup of The Body Shop in Brazil, an English brand acquired globally by Natura & Co.
- Structured the Trade Marketing area, creating the design and visual merchandising for over 100 owned and franchised stores, as well as managing the promotional calendar.
- Led the brand's participation in fairs and congresses and organized Brand Awareness and Product Launch events.
- Conducted market and trend research to identify consumer needs for developing and launching new products.
- Monitored the P&L and managed the life cycle of each SKU, including channel definition, pricing, promotions, line extension, or discontinuation of products in the portfolio.
- Structured the Omnichannel strategy, which included E-commerce, sales operations via specialized Marketplaces, and the start of operations in the Pharma channel.
2020 - 2023
~3 yrs
Senior Marketing Manager
· Joined the company in the startup of The Body Shop in Brazil, an English brand acquired globally by Natura & Co.· Responsible for the pillars of Product Marketing, Innovation, PR, Events, Communication, Market Intelligence, Consumer Insights, Visual Merchandising, Retail Marketing, POS Actions, Marketing Playbook and Brand Content.· Brand with over 2,000.
2015 - 2020
~5 yrs
Customer Experience Leader
- Reported to the Head of Customer Experience. Worked with Key Accounts such as Magazine Luiza, Via Varejo, and Fast Shop.
- Led the negotiation of investments and joint actions for brand exposure, product launches, and sales acceleration.
- Directed the training of partner sales teams to ensure excellence in service and standardization of merchandising execution, focusing on improving the experience and delight of end customers.
2014 - 2015
~1 yr
Trade Marketing & Merchandising Manager
. I led the Trade Marketing and Merchandising areas of the Royal Canin brand, structuring them in the integration process with MARS operations.. Operated on a national level, covering the entire portfolio of premium food for dogs and cats, with direct distribution to key accounts and indirect distribution through distributors, in specialized retail.
2012 - 2014
~2 yrs
Trade Marketing & Merchandising Manager
2010 - 2012
~2 yrs
Ooh Visibility Manager
2008 - 2010
~2 yrs
Channel Development And Go To Market Coordinator
2006 - 2008
~2 yrs
Team & coworkers
Colleagues at Royal Face
Other employees you can reach at royalface.com.br. View company contacts for 92 employees →
LL
Larissa Lisboa
Colleague at Royal FaceSão Paulo, Brazil, Brazil
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AB
Ana Beatriz Souza
Colleague at Royal FaceVitória Da Conquista, Bahia, Brazil, Brazil
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AE
Ana Ellis Rodrigues
Colleague at Royal FaceSantos, São Paulo, Brazil, Brazil
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NB
Nathalia Bartolo
Colleague at Royal FaceSão João De Meriti, Rio De Janeiro, Brazil, Brazil
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LA
Letícia Amaral
Colleague at Royal FaceTaguatinga, Federal District, Brazil, Brazil
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LA
Letícia Akatsuka
Colleague at Royal FaceJoinville, Santa Catarina, Brazil, Brazil
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GL
Gabriele Lima
Colleague at Royal FacePaulínia, São Paulo, Brazil, Brazil
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KF
Krizya Furtado
Colleague at Royal FaceManaus, Amazonas, Brazil, Brazil
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SF
Sofia Freire
Colleague at Royal FaceSobradinho, Federal District, Brazil, Brazil
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FS
Fernanda Souza
Colleague at Royal FaceCascavel, Paraná, Brazil, Brazil
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Larissa Lisboa
Colleague at Royal FaceSão Paulo, Brazil, Brazil
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AB
Ana Beatriz Souza
Colleague at Royal FaceVitória Da Conquista, Bahia, Brazil, Brazil
View →
AE
Ana Ellis Rodrigues
Colleague at Royal FaceSantos, São Paulo, Brazil, Brazil
View →
NB
Nathalia Bartolo
Colleague at Royal FaceSão João De Meriti, Rio De Janeiro, Brazil, Brazil
View →
LA
Letícia Amaral
Colleague at Royal FaceTaguatinga, Federal District, Brazil, Brazil
View →
LA
Letícia Akatsuka
Colleague at Royal FaceJoinville, Santa Catarina, Brazil, Brazil
View →
GL
Gabriele Lima
Colleague at Royal FacePaulínia, São Paulo, Brazil, Brazil
View →
KF
Krizya Furtado
Colleague at Royal FaceManaus, Amazonas, Brazil, Brazil
View →
SF
Sofia Freire
Colleague at Royal FaceSobradinho, Federal District, Brazil, Brazil
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FS
Fernanda Souza
Colleague at Royal FaceCascavel, Paraná, Brazil, Brazil
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2 education records
Luana Akemi education
Pós-Graduação Lato Sensu - Especialização, Gestão De Negócios
Bacharelado, International Relations And National Security Studies
FAQ
Frequently asked questions about Luana Akemi
Quick answers generated from the profile data available on this page.
What company does Luana Akemi work for?
Luana Akemi works for Royal Face.
What is Luana Akemi's role at Royal Face?
Luana Akemi is listed as Marketing Executive | Product | Digital | Social Media | Live Marketing | Brand & Shopper Experience | Trade Marketing | Merchandising | Loyalty | CX | Partnerships at Royal Face.
Where is Luana Akemi based?
Luana Akemi is based in São Paulo, Brazil, Brazil while working with Royal Face.
What companies has Luana Akemi worked for?
Luana Akemi has worked for Royal Face, Board Club, Localiza&Co, Natura&Co, and Apple.
Who are Luana Akemi's colleagues at Royal Face?
Luana Akemi's colleagues at Royal Face include Larissa Lisboa, Ana Beatriz Souza, Ana Ellis Rodrigues, Nathalia Bartolo, and Letícia Amaral.
How can I contact Luana Akemi?
You can use AeroLeads to view verified contact signals for Luana Akemi at Royal Face, including work email, phone, and LinkedIn data when available.
What schools did Luana Akemi attend?
Luana Akemi holds Pós-Graduação Lato Sensu - Especialização, Gestão De Negócios from Fundação Getulio Vargas.
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