Luana Francischini Email & Phone Number

Fort Lauderdale, Fl, Us

Miami

Responsible for the global branding strategies for Petfive’s Sustainably Yours and Viva!Verde, working closely with specialized partners creating branding identity, digital communications, press releases, advertising, and social media campaigns. Coordinates the company's participation in the world's most important pet trade shows and expos, exhibiting our premium cat-centric product lines.

Salvador Area, Brazil

Responsible for digital strategies, including institutional website, intranet, special projects, and social media. Helped the public relations efforts, such as writing press releases and managing media and community relations. Notable contributions: • Managed the new intranet’s project (SharePoint), enhancing the internal communications.• Managed the strategies for the website and social media accounts, which registered a 25% increase in six months.• Created a new… Show more Responsible for digital strategies, including institutional website, intranet, special projects, and social media. Helped the public relations efforts, such as writing press releases and managing media and community relations. Notable contributions: • Managed the new intranet’s project (SharePoint), enhancing the internal communications.• Managed the strategies for the website and social media accounts, which registered a 25% increase in six months.• Created a new internal communications tool – a corporate podcast – managing all aspects of it: writing, editing and producing. Show less

Bahia

Developed marketing and communications strategies for this hospital. Was responsible for the corporate communications, community relations, advertising, CRM, social media, and internal communications. Managed the marketing budget. Notable contributions: • Implemented a new social media strategy that increased five times the number of fans on Facebook after three months.• Helped organize a scientific event, which got the global record in number of eye surgeries using the new… Show more Developed marketing and communications strategies for this hospital. Was responsible for the corporate communications, community relations, advertising, CRM, social media, and internal communications. Managed the marketing budget. Notable contributions: • Implemented a new social media strategy that increased five times the number of fans on Facebook after three months.• Helped organize a scientific event, which got the global record in number of eye surgeries using the new femtosecond laser technology.• Helped implement a project focused on medical tourism, an increasing trend in Brazil. Show less

Greater Los Angeles Area

Executed key corporate communications strategies at Affinity TV 247, helping develop social media plans for clients, managing the company’s brand using social media and public relations strategies, like writing press releases, corporate blog, newsletters, and white papers.Notable contributions: • Generated qualified leads through social media engagement.• Increased the company’s brand equity through public relations strategies.• Assisted CEO on the creation of all… Show more Executed key corporate communications strategies at Affinity TV 247, helping develop social media plans for clients, managing the company’s brand using social media and public relations strategies, like writing press releases, corporate blog, newsletters, and white papers.Notable contributions: • Generated qualified leads through social media engagement.• Increased the company’s brand equity through public relations strategies.• Assisted CEO on the creation of all presentations for clients, prospects, and investors. Show less

Greater Los Angeles Area

I joined the Marketing Graduate Certificate Program at UCLA Extension (Los Angeles, CA) to enhance my communications and business skills. During this program, I was able to learn more about Social Media Marketing, Brand Management, Customer Relationship Marketing, and Business Development.

Salvador Area, Brazil

Led a team of 10 journalists, directly responsible for three daily live shows – daily news, sports, and entertainment. Notable contributions:• Worked with the Director of Journalism and Marketing Manager to develop and coordinate a new live TV show that after two months achieved 100% audience growth. • Led the team of journalists that after one year was chosen the best team among all local TV stations by the national BAND Group.

Salvador Area, Brazil

Pitched ideas for local stories and executed their complete production’s process. Produced the channel’s live events, including sports competitions, music festivals, and elections. Note: TV Bahia is a local affiliate of TV Globo, the most important Brazilian Network television. Notable contributions:• Produced news reports to the channels’ main journalistic program, helping it reach an audience share of almost 70%.• Recognized by Cipó (local nonprofit affiliated with ANDI)… Show more Pitched ideas for local stories and executed their complete production’s process. Produced the channel’s live events, including sports competitions, music festivals, and elections. Note: TV Bahia is a local affiliate of TV Globo, the most important Brazilian Network television. Notable contributions:• Produced news reports to the channels’ main journalistic program, helping it reach an audience share of almost 70%.• Recognized by Cipó (local nonprofit affiliated with ANDI) as a journalist who had contributed to enhancing children’s rights awareness. Show less

Graduate Certificate, Earned With Distinction, Marketing

Bachelor, Communications