Luana Johnsson Email & Phone Number

Parana, Brazil

I was responsible for the management and execution of all marketing subsystems: launch calendar planning, budget definition, online and offline campaign development, press relations, branding, events, and BTL activations for the sales team; During this period I delivered large projects such as rebranding the company, entering a new market segment and internalizing activities. To support all demands, I created dashboards, implemented project management tools, and worked with mentoring and… Show more I was responsible for the management and execution of all marketing subsystems: launch calendar planning, budget definition, online and offline campaign development, press relations, branding, events, and BTL activations for the sales team; During this period I delivered large projects such as rebranding the company, entering a new market segment and internalizing activities. To support all demands, I created dashboards, implemented project management tools, and worked with mentoring and feedback, creating a safe environment for team development. Show less

Valinhos, São Paulo, Brasil

As a marketing and relationship manager of a startup, I carried out the planning and implementation of these areas and I was responsible for the rebranding projects of companies acquired by the group. I planned and executed the launch of new markets, with offline and online actions, based on leads and sales goals. I was responsible for brand management, social media, and product launches. In the relationship area, I implemented the CRM system, and loyalty policies, and implemented CSAT and NPS… Show more As a marketing and relationship manager of a startup, I carried out the planning and implementation of these areas and I was responsible for the rebranding projects of companies acquired by the group. I planned and executed the launch of new markets, with offline and online actions, based on leads and sales goals. I was responsible for brand management, social media, and product launches. In the relationship area, I implemented the CRM system, and loyalty policies, and implemented CSAT and NPS surveys. Show less

Curitiba

São Paulo, Brasil

I coordinated the agency's corporate area, carrying out product launches, actions at medical conferences, commemorative events, incentive actions, and internal marketing campaigns, focusing on the medical and pharmaceutical areas. I carried out the presentation and negotiation of projects. I implemented internal processes for better project performance and profitability.

Toronto, Canada Area

I led the team of 8 employees, ensuring that operational processes were carried out and customers were satisfied, through constant training for the team. Performed administrative activities such as inventory control and purchasing process, inventory and weekly sales report to headquarters.

São Paulo Area, Brazil

I was responsible for incentive campaigns, stores, promotional material, and events for all the company's sales channels, from conception, budget validation, cash flow, hiring partner agencies, publicity, metrics development, and data analysis.

São Paulo, Brasil

Curitiba

Curitiba, Paraná, Brasil

Curitiba, Paraná, Brasil

Mba Executivo In Management (Mba Internacional - Parceria Baldwin Wallace University)

Comunicacao Social, Publicidade