Luana Lapatra Email & Phone Number

Rochester, Ny, Us

Switzerland 🇨🇭 , Ch

Leads the development and execution of tailored marketing strategies for Roche’s diverse portfolio, including the digital brand navify. Specializes in understanding the customer journey, defining KPIs, and creating campaigns that drive measurable business results while aligning with Roche’s corporate goals. Demonstrates a strong ability to identify target audiences and optimize campaign performance, ensuring impactful marketing initiatives across key regions and affiliates.Marketing Strategy Development: Drives global marketing campaigns by analyzing customer needs, goals, and behavior. Designs strategies to target audience segments effectively, aligning with business objectives to achieve tangible results.Customer-Centric Approach: Utilizes a deep understanding of customer journeys to craft and execute marketing plans that address both company and customer needs, enhancing the success of Roche’s products and solutions.Performance Measurement and Insights: Develops dashboards and reports to track campaign performance against KPIs, providing actionable insights to stakeholders for continuous optimization.Digital and Content Management: Oversees the creation, deployment, and management of digital content that supports marketing objectives. Collaborates with cross-functional teams to maintain brand alignment and enhance the effectiveness of marketing materials.Agency and Vendor Collaboration: Manages external agencies and vendors to ensure high-quality campaign execution, adhering to budgets, timelines, and Roche’s legal and brand requirements.Innovative Digital Marketing: Remains at the forefront of digital marketing trends and strategies, contributing to the success of navify and other digital initiatives. Acts as a subject matter expert in traditional and digital marketing, driving continuous improvement and innovation.

San Ramon, California, Us

Responsible for supporting the US Marketing and Professional Affairs team in the design, development, and execution of cross channel campaigns that engage eye care professionals and contact lens wearers. Primary responsibilities consist of website management, search engine optimization, marketing automation, social, data management, and reporting.

Syracuse, Ny, Us

Digital Marketing Specialist & Strategist for Marketing & Sales Enablement Partner Market Design Consulting.Responsible for managing various marketing projects and processes for both MarketDesign and clients.- Manage all client HubSpot CRM portals for clean and accurate data- Execute all client monthly campaigns including pulling email copy from new content created and generating social media posts- Coordinate will all partners and teams for content, design, and SEO deliverables to keep campaigns moving forward and on the timeline - Maintain content and social media calendar- Maintain HubSpot CRM- Maintain website by providing content and template changes and enhancements as needed- Build processes and efficiencies for campaigns, teams, and projects we do regularly to build cohesive approaches to client engagements for all team members- Optimize and audit client portals for ideas to drive increased demand, lead generation, and ROI - Monthly reporting for each client with recommendations for enhancements/changes to the plan- HubSpot Portal audits and recommendations for fixes/best practices; implement recommendations Implement MarketDesign lead scoring system to evaluate the lead quality and qualify opportunities for clients

Rochester, New York, Us

Inbound Marketing Strategist for Multicultural Marketing Agency, based in Rochester, NY, responsible for:- Drive and execute on Inbound strategy- Plan and execute Content strategy- Build and manage a rich content/editorial calendar that attracts a qualified audience - Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition- Optimize marketing automation and lead nurturing processes through email, content, and social channels- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers- Conducting customer, competitor, and product research- Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics - Propose new and improved inbound marketing campaign ideas- Inbound best practices, with the strategic intent of delivering high-quality inbound assets.

São Paulo, Sp, Br

Duties and responsabilities:- Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition- Optimize marketing automation and lead nurturing processes through email, content, and social channels- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers- Conducting customer, competitor, and product research- Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics - Propose new and improved inbound marketing campaign ideas

São Paulo, São Paulo, Br

Responsible for delivering truly integrated campaign outcomes for clients that include on and offline PR activities, such as:- planning publicity strategies and campaigns- writing and producing presentations and press releases- dealing with enquiries from the public, the press, and related organisations- organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits- speaking publicly at interviews, press conferences and presentations- providing clients with information about new promotional opportunities and current PR campaigns progress- analysing media coverage- commissioning or undertaking relevant market research- liaising with clients, managerial and journalistic staff about budgets, timescales and objectives

Chicago, Illinois, Us

Supporting the Director and Management board, managing the dissemination of promotional actions to employees, providing administrative support as a secretary, contributing to internal and external communication strategies for strategic audiences, supporting various company departments in communication actions with stakeholders, facilitating editorial projects for institutional manuals and the Newsletter, managing events, and creating content for press releases.

Midland, Michigan, Us

Houston, Texas, Us

Part of the HP Apprenticeship Program.

Master'S Degree, Communication And Media Studies

Bachelor Of Arts - Ba, English & Portuguese - Language And Literature

Bachelor Of Arts - Ba, English/Portuguese Language And Literature/Letters

Associate'S Degree, Graphic Design

Associate Of Arts - Aa, Social Media