Luana Bezerra Mettel Email & Phone Number

Charlotte, NC, US

Charlotte, North Carolina, United States

• Led all facets of company marketing, overseeing branding, social media, public relations, demand generation, marketing communications, product marketing, advertising, trade shows, webinars, and other initiatives.
• Coordinated agencies and strategic partners to the concept, develop, and execute all creative that is relevant to each brand's positioning, strategy, and core demographics.
• Directed successful earned media campaigns, achieving heightened brand visibility for Philips Sound across North America through open TV opportunities, international press events, and favorable tech and lifestyle.
• Strategically launched Philips Sports headphones and Fidelio premium sound bar with a comprehensive go to market Omni channel approach, driving engagement and revenue growth.
• Cultivated robust partnerships to amplify co-marketing campaigns, bolstering product activation and fostering strategic alliances.
• Spearheaded the launch of the @philipssoundNA Instagram channel and influential influencer program.

Develop and execute integrated, strategic marketing communication plans. Act as a business liaison and project lead between IT, web, PR and third party agency teams to ensure accountability and seamless launch of marketing campaign – digital and offline. - Conceptualize and develop leading-edge digital strategy for main service line. - Lead and implement.

Lead online marketing campaign for all Audio and Video product categories. Ensure effective best practice sharing across all regions on latest insights of global marketing campaigns and regional strategies. Develop online 360 campaigns to increase traffic generation to the corporate site. Partner regional Product Manager, local based Online Marketing.

Executed online marketing implementation in Latin America. Collaborate with regional agency and local online team for product line strategies and product launches. Regional process creation for new platform content guidelines. - Managed digital agency efforts and liaison with internal marketing groups, Sony Group companies, legal and local webmaster for.

Executed marketing communications campaign for key market in Latin America. Collaborated with global team for regional adaptation of global assets. Teamed with advertising agency on product launches and developed 360 marketing materials. - Led 360 campaign developments toolkit creation, BTL – ATL and online including creation of project brief, budget.