Luana Bezerra Mettel Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

• Led all facets of company marketing, overseeing branding, social media, public relations, demand generation, marketing communications, product marketing, advertising, trade shows, webinars, and other initiatives.• Coordinated agencies and strategic partners to the concept, develop, and execute all creative that is relevant to each brand's positioning, strategy, and core demographics.• Directed successful earned media campaigns, achieving heightened brand visibility for Philips Sound across North America through open TV opportunities, international press events, and favorable tech and lifestyle reviews.• Strategically launched Philips Sports headphones and Fidelio premium sound bar with a comprehensive go to market Omni channel approach, driving engagement and revenue growth.• Cultivated robust partnerships to amplify co-marketing campaigns, bolstering product activation and fostering strategic alliances.• Spearheaded the launch of the @philipssoundNA Instagram channel and influential influencer program.• Established the annual marketing budget to ensure maximum efficiency and profitability.• Evaluated, onboarded, and managed external agencies: eCommerce & Digital, Creative & Social, and PR to enhance the internal team for greater efficiency.

Develop and execute integrated, strategic marketing communication plans. Act as a business liaison and project lead between IT, web, PR and third party agency teams to ensure accountability and seamless launch of marketing campaign – digital and offline. - Conceptualize and develop leading-edge digital strategy for main service line. - Lead and implement multi-channel campaigns, digital and off-line that included paid search, social media, display ads, radio, print, out-of-home and drove qualified leads to our service priority lines that exceeded lead goals. - Manage relationships with multiple creative, digital and media buying agencies and provide strategic and creative direction for campaigns while staying on budget. - Develop email marketing and lead nurturing strategy leveraging journey mapping to enhance relationships and business opportunities encouraging consumers to become patients and cross-sell existing patients. - Lead multicultural integration strategy identifying issues/opportunities making business recommendations leveraging insights across different customer groups optimizing consumer outcomes.

Lead online marketing campaign for all Audio and Video product categories. Ensure effective best practice sharing across all regions on latest insights of global marketing campaigns and regional strategies. Develop online 360 campaigns to increase traffic generation to the corporate site. Partner regional Product Manager, local based Online Marketing colleagues and brand management teams to define and evolve the go-to-market strategy for strategic products and global/regional communication campaigns. - Manage the successful roll-in of the Global Web Transformation program in the region of Latin America, driving the content implementation for 16 countries into a global platform and deliver as per the agreed scope, schedule, quality and cost.- Developed, launched and cascaded across Latin America region all online marketing activities for video and sound categories: online campaign management in 360°, KPI definition, monitoring and online content management.- Created, curated and facilitated product information, home page and strategic product content and translations for 16 countries. - Facilitated region-wide product information launch for all Electronics categories for the Latin America region

Executed online marketing implementation in Latin America. Collaborate with regional agency and local online team for product line strategies and product launches. Regional process creation for new platform content guidelines. - Managed digital agency efforts and liaison with internal marketing groups, Sony Group companies, legal and local webmaster for alignment of regional campaigns on 10 countries in Latin America.- Drove the successful roll-in of the Regional Online Platform consolidating and creating content for 16 countries and deliver as per the agreed scope, schedule, quality and cost.- Established and supervised methodology and standards for digital content creation, leading product marketing teams and agencies in the development of landing pages, microsites, campaign content, and home page updates among others.- Led online staff of three in the development and maintenance of content database, content management system and social media as well as Sony Latin website updates including all the product information and contents for 8 Sony sub brands, press center and “About Us” sections.

Executed marketing communications campaign for key market in Latin America. Collaborated with global team for regional adaptation of global assets. Teamed with advertising agency on product launches and developed 360 marketing materials. - Led 360 campaign developments toolkit creation, BTL – ATL and online including creation of project brief, budget control, schedule, and follow up with local implementation and status reports aligned with communication objectives. - Developed and implemented a consolidated Marketing Communication monthly report from Sony affiliate companies (including Mexico and Brazil) with the objectives of management analysis and decision making.- Assigned as liaison between headquarters and Sony affiliate companies for all the FIFA related activities since the establishment of the partnership between FIFA & Sony in 2006 achieving the global goals of increasing awareness of the partnership and establishing Sony as a leading 3D brand worldwide. - Launched Sony make.believe brand within the region working together with Sony Music simultaneously kicking off Sony Latin America Facebook page.- Developed relationships with professional contacts with each Sony affiliate companies marketing department in order to accomplish regional marketing objectives and assist them with any marketing communication request aligned with global and regional strategy.