Luana Scotti Email & Phone Number

Italy

Responsible for developing, executing and optimizing end-to-end marketing and communications initiatives to maximize brand awareness, lead generation and lead nurturing.- Definition of marketing and communication strategies, leveraging a mix of digital and physical tactics across various channels and tools, including email marketing, social media, paid campaigns and advertising, web content, events, webinars- Execution and monitoring of campaigns aimed at attracting new opportunities- Creation and execution of SEO strategies to increase organic traffic- Contribution to the efforts of building and continuously improving content enabling sales (white papers, infographics, videos, etc.)- Monitoring of leads transformation with Sales teams towards the Marketing & Sales Funnel management- Development and implementation of compelling messaging and value propositions to address key industry pain points and emerging market trends

Rome, Latium, Italy

Definition and development of IVI Italia marketing and communication activities, according to the objectives and strategic priorities of the local management and IVI RMA Global Group, in coordination with the International Marketing Team.- Definition of marketing and communication strategies;- Analysis of competitors to set the pricing of packs and services;- Launch of commercial initiatives;- Definition of social campaigns and content development on digital channels;- Definition of press releases, media kits and branded content;- Media relations for publications, interviews, mentions and articles (online and offline);- Management of the annual budget;- Organization of online events;- Support to the local management team and the Field Marketing Specialist for all marketing, branding and communication needs.

Rome Area, Italy

- Coordinate and manage marketing and communication plans for Italian business, in line with International marketing and distribution objectives and strategies- Define target audiences and manage go-to-market execution for new products launches in the local market- Collaborate with sales team on development and execution of distribution plans - Create all relevant collateral in conjunction with the International marketing team - Initiate and manage external and internal communications- Coordinate and develop digital and social media content, working closely with U.S. and European marketing teams- Manage marketing events and conferences- Provide local leadership support - Review and report metrics demonstrating effectiveness of marketing and communications activities and identifying opportunities for improvement

Milan Area, Italy

- Performance analysis: monitoring of business performances, data gathering and reporting aiming to identify and prioritize growth opportunities.- Market analysis: close collaboration with C-level management to extract main findings and insights into the major issues impacting the competitive environment; creation and update of content for marketing and event materials, tailored qualifications, case studies and presentations to deliver internal recommendations, demonstrate thought leadership and drive best practice proposals across industries and sectors.- Forecasting & Planning: budgeting and business planning activities based on ad-hoc analysis and market trends; proactive identification and discussion of possible corrective actions with internal stakeholders.- Account Management: client relationships tracking and mapping, ongoing review of the client portfolio in cooperation with Deloitte Global Industry Network and International Account Teams to foster the development of commercial strategies and cross-selling activities.

Rome Area, Italy

- Design and implementation of marketing strategies, plans and campaigns- Business planning, brand building and product positioning and launching- Planning and realization of corporate communications (social media, websites, presentations, newsletters, press releases) and promotional activities- Organization and direct participation in international company events

Master'S Degree, Economia E Management, 110 E Lode

Bachelor'S Degree, Economia E Management, 110 E Lode

High School Diploma, Liceo Linguistico, 100/100