Luana M. Email & Phone Number

São Paulo, Brasil

Industry Relations and Partnership Development Professional | B2B Events Specialist• Responsible for establishing and strengthening relationships with all pillars of the advertising ecosystem.• Identification of opportunities for internal teams to connect and engage with associations, resulting in new business perspectives and company growth.• Oversight of sponsorship commitments and partnerships, ensuring all deliveries.• Planning and execution of B2B events that enhance the company's visibility in the market.• Development and management of strategic projects focused on relationships with agencies, advertisers, and industry entities.• Qualitative and quantitative analysis of all deliveries, ensuring excellence in results.

São Paulo, Brasil

Responsible for the operation and administration of three L'Oréal Professionnel franchise in São Paulo.• Team management (13 employees);• Negotiations with the industry/suppliers;• Pricing – establish and update price of products;• Strategic planning and execution of B2C campaigns;• Development of B2B promotions and partnerships;• Creation of communication materials;• Stock control and inventory;• Construction and analysis of KPIs to measure deliveries’ efficiency;• Development and implementation of internal training and incentive campaigns;• Responsible for the construction and presentation of Financial P&L.

São Paulo, Brasil

STARTUP | FOOD SERVICE TECHNOLOGY | SUPPLY CHAIN APP • Management of strategic accounts, capturing/prospecting new customers;• After Sales Service: support and loyalty of customers/strategic partners;• Monitoring main sales/conversion KPIs and analysis of performance indicators;• Survey of product improvements with a focus on customer experience;• Constant market research with a focus on innovations for the business;• Creation of communication materials for clients and investors

São Paulo E Região, Brasil

Responsible for the construction and execution of the b2b strategic plan focused on the advertising market - agencies and advertisers.• Management and development of a team with 5 professionals;• Creation of communication plan;• Definition of sponsorships and partnerships with a strategic view (events, content, projects, congresses, awards, etc.);• Integration and dissemination of the national strategy at the regional level, understanding each region and its peculiarities;• Coordination of several lectures, fairs and major events such as Formula 1 (VIP Tribune and Paddock), the Regional Events and Projects Fair for +2.000 customers;• Development/creation and production of important awards – management the entire process, from platform creation, communication campaign, applications and jury to the award celebration. (Ex. Professional of the Year Award – TV Globo);• Endomarketing - Plan, structure and enable incentive events to support internal marketing such as the sales convention, leadership meeting, etc.;• Data analysis and construction of KPIs to validate the efficiency of deliveries;• Negotiation, management and development of new suppliers;• Responsible for managing the budget of the Events and Market Relations area.

São Paulo E Região, Brasil

• Development of strategic planning for B2B advertising campaigns – briefings, research, approval of texts, visual line, casting, and media plan definition.• Construction of websites, applications and digital platforms;• Mailing strategy and CRM;• Visual alignment, planning of promotional actions, creation and production of communication material in different formats (printed, digital, gifts);• Support in structuring the company's communication and positioning along the trade channels (press);• General event planning: content, presentation, location, scenography, production, mailing, RSVP, invitations, reception, theme definition, script and cost management.

São Paulo, Brasil

• Calendar organization, definition of activations and content in the sponsored events of the sector such as: Festival de Gramado and Maximídia; • Partnerships with associations such as: ABEP, ABA, CONAR, Grupo de Mídia.• Updating and creating content on b2b communication channels;• Coordination of the production of various audiovisual materials for use in presentations, launches, institutional, tutorials, events, commercials. Working from script creation, casting, space rentals, final approval and media plan strategy.

São Paulo, Brasil

• Support in the organization of events;• Creation and execution of communication plans• Creation of presentations;• Supplier management;• Support to all regions for directing and aligning global communication.

São Paulo E Região, Brasil

• Responsible for assisting the Investment Banking board; • Planning/coordination the logistics of roadshows and events in the area;• Projects’ Budget control.

Master'S Degree, Marketing

Bacharelado, Publicidade E Propaganda