Luana Vilela De Carvalho Email and Phone Number
o Project management and marketing events planning;o Portfolio management and product development;o Strong consumer and product awareness; o Knowledge of marketing techniques; o High aptitude to interact with different type of stakeholders (suppliers, clients and business partners); o Press release content management and internal communicationso Budget managemento Experience to handle multiple projects at the same time and comply with deadlines;o Team management and leadership experience
Coca-Cola Femsa
View- Website:
- coca-colafemsa.com
- Employees:
- 65282
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Executiva De Novos NegóciosCoca-Cola FemsaState Of São Paulo, Brazil
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Strategic Projects And New Business Development ExecutiveCoca-Cola Femsa Apr 2021 - PresentResponsible to manage Coca-Cola’s (Del Valle, Crystal, Leão Teas, Powerade and Ades) & Monster’s product portfolios, execute OBBPC analysis, brand analysis, launch initiatives and explore new market opportunities; lead multifunctional teams such as Marketing, Supply Chain, Financial, Legal and Sales aiming to profitable and optimize portfolios projects as well as in-house production evaluations; responsible to lead and develop the department trainee.
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Marketing Coordinator (Innovations)Coca-Cola Femsa Jun 2018 - Mar 2021Managed multiple new product launch projects as well as sales operations expansions and new channels; Responsible for planning and managing all market analysis processes and competitors, defined sales channel strategy and price point, map production capacities, led financial analysis, S&OP process; responsible to align initiatives launch with Sales; led multifunctional team with 4 employees.
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Sr. Marketing Analyst (Planning)Coca-Cola Femsa Jul 2016 - May 2018Responsible for managing FEMSA’s annual Business Plan developed by multifunctional team; planning and communication of quarterly initiatives; analysis and control about the actions results (Post Mortem).
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Pl. Marketing Analyst (Budget)Coca-Cola Femsa Jun 2015 - Jul 2016Budget owner of beers and NCBS (juice, tea, water, isotonic and protein); managed Calendar of Promotional Activities budgets with the heads of each area; Budget alignment with Marketing and Finances
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Jr. Marketing AnalystHsbc Dec 2014 - Jun 2015São PauloDeveloped media plans interactions with publicity agencies and suppliers; coordinated and created new announcements and merchandising materials; social media and website management; events coordination; yearly budget control; monitored market activations. -
Press Office And Marketing InternHsbc May 2013 - Nov 2014Supported all press office and marketing activities.
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Jr. Events AnalystMci Group Aug 2011 - Nov 2012São Paulo Area, BrazilResponsible for all event related processes and relationship with clients; marketing plan responsible and project management owner, led supplier’s negotiation, in loco execution and cost reports development. -
ConciergeSociedade Hospital Samaritano - São Paulo Nov 2009 - Jul 2011São Paulo Area, BrazilHospitality services to patients and families.
Luana Vilela De Carvalho Education Details
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Postgraduate "Lato Sensu" In Business Management -
Bachelor In Social Communication With Public Relations Emphasis -
Tourism And Hospitality
Frequently Asked Questions about Luana Vilela De Carvalho
What company does Luana Vilela De Carvalho work for?
Luana Vilela De Carvalho works for Coca-Cola Femsa
What is Luana Vilela De Carvalho's role at the current company?
Luana Vilela De Carvalho's current role is Executiva de Novos Negócios.
What schools did Luana Vilela De Carvalho attend?
Luana Vilela De Carvalho attended Fia Business School, Faculdade Cásper Líbero, Faculdade De Tecnologia De São Paulo - Fatec-Sp.
Who are Luana Vilela De Carvalho's colleagues?
Luana Vilela De Carvalho's colleagues are Osmond Mukhim, Lorena Martin Lara, Douglas Henrique, Gislaine Queiroz, Maria Gabriela Lira Galicia, Lucas Tomaz, Gabriel Nunes.
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