I love selling brands. I hate selling myself. So here are a few quick things about me and my work—short, sweet, and straight to the point (just like good marketing).1. Creativity fuels me, and I'm always finding fresh ways to spark excitement around products—whether customers already love them or don’t know it yet. I take pride in building strong relationships with key opinion leaders and influencers who can rapidly elevate brand recognition and drive adoption. Marketing isn’t just my profession—it’s my passion (and the reason I sometimes lose sleep).2. I have diverse industry expertise. I’ve had success pivoting from foodservice to medical devices. This crossover has given me a deep understanding of complex, highly regulated markets and the flexibility to adapt strategies across B2B and B2C contexts. It’s a unique background that allows me to bring fresh perspectives and best practices from one sector to another. And my experience in advertising and manufacturing gives me a unique edge in managing expectations, meeting deadlines, and exceeding goals—while keeping my sanity (mostly).3. Strategic vision paired with tactical success is a great combo. I have the proven ability to not only craft a vision but also execute it effectively. My successes with leading Brasseler’s restorative materials launch that generated significant incremental revenue and rebranding of the Foothill Farms brand with KPFG with measurable results demonstrate my capacity to deliver on both strategy and execution with tangible outcomes.4. Data-driven decision-making with marketing innovation is a must. I’m passionate about launching new and innovative products. From benchmarking craved favors at DYMA, to launching lower-sodium seasonings and sauces under Foothill Farms, and even filling a critical market need with a line of unique polishers for clear aligner patients for Brasseler, I leverage data to fuel innovation, define positioning and create targeted campaigns. My ability to combine consumer insights with emerging trends means I don’t just keep pace with the market, I help shape it.