Seasoned executive with a "Can-Do" attitude and 25 years of integrated marketing experience. Professional history reflects progressive advancement in key positions demanding the development and execution of multi-platform go-to-market programs. Extremely well-versed and passionate about leveraging emerging media to produce impactful brand campaigns utilizing mobile, social and online technologies that deliver measurable ROI. In-depth knowledge of traditional print media with successful track record of migrating audiences (magazine readership, retail consumers) to new digital experiences. Broad experience in sports marketing specializing in high-profile activation in the golf and tennis arenas with key emphasis on targeting the ultra affluent consumer demographic.Expertise: Turn-key brand and product marketing, business development sponsorship sales, program acquisitions, advertising sales, social and mobile app development, retail marketing, event marketing, partnership negotiations, relationship building, managing budgets, P&L oversight.