▪ Drove UX efforts to launch a new proprietary advertising platform in the retail media space serving over 2,000 brands and reaching over 11 million daily customers in over 50 percent of American households.▪ Partnered with 50+ stakeholders across engineering, product, business and data science to design and deliver a cohesive, intuitive, streamlined and scalable product selection, targeting and creative building experience, contributing to smoother campaign activation experience ▪ Advocated for the user experience from concept to ship by listening to internal and external users about their frustrations, motivations and goals.▪ Elevated these goals to internal partners by concisely and confidently proposing design solutions, the problems they address, and how they support business objectives.▪ Partnered closely with design and Product Owners to plan and implement desktop experiments, test prototypes, capture insights, evaluate the effectiveness of design changes and weave both qualitative and quantitative data into new iterations.▪ Collaborated with design and engineering to produce high quality solutions, refine graphic standards and ensure a detail-orientated and seamless implementation of designs.

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▪ Led the redesign of a zoning map & geospatial data tool by incorporating accessibility and inclusive design practices to demystify complex zoning laws, making them more easily accessible for local communities and housing activists▪ Raised SUS Score of the mobile map experience from 44 (poor) to 84 (excellent) by implementing intuitive user interface elements that allow users to easily manipulate complex zoning filters.▪ Partnered with research to conduct user interviews and better understand user needs and behaviors. Developed user personas and user flow diagrams to help leadership gain clarity on their customer’s primary pain points and reimagine their product in a user-friendly way. ▪ Designed experiments to test hypotheses, capture insights, incorporate learnings and validate solutions with end users. ▪ Facilitated working sessions with Product Manager, Engineering, Research and other Designers to present work, articulate design decisions, solicit feedback, identify constraints & manage tradeoffs.

▪ Led the redesign of a digital course (user workflow and interface) with 40K users in 150+ countries to improve course completion rates and increase net promoter score.▪ Increased course completion rates by 31% by crafting a motivating first impression, incorporating visually stimulating content, and streamlining the information architecture to promote easy comprehension and a sense of accomplishment for busy educators. ▪ Raised Net Promoter Score (NPS) from 51 (Good) to 77 (Excellent) by making sure resources were directly accessible from the course through intuitively organized folders with clear copy and visual clues to help users quickly identify the content of each resource. ▪ Executed quality work within expected timeframe by leveraging experimentation, quantitative data analysis, and usability testing to identify root cause and uncover core opportunities.

▪ Supported the Chief Architect and leadership team in the technical and visual design, implementation, and quality control for $200M+ residential building projects while streamlining back stage processes to reduce operational spend.▪ Transformed sketches into resolved digital 3D prototypes and interactive panoramic visualization renderings for web and mobile devices to enable seamless cross-functional collaboration and improve client communication.▪ Partnered with 15+ stakeholder groups to gather and assess client requirements, track budget, and secure appropriate permits. Facilitated working sessions with consultants to ensure alignment with design intent, identify dependencies and mitigate potential risks.▪ Led 3D printing operations that enabled the team to deliver 3D prototypes to clients for easier design discussions.▪ Increased team productivity by optimizing collaborative 3D modeling and visualization workflows in Revit. Led the development and implementation of standard work procedures and recorded training to onboard new designers quickly.

• Collaborated with small design team to developed polished construction drawings • Conducted site analysis and documentation• Crafted and administered community engagement presentations

• Produced construction drawings, 3D models, renderings, client presentations and conceptual graphic communication