Luara Goulart Pires Email & Phone Number

United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

• Email marketing: Plan, design and schedule all emails.• Project management: Pilot digital projects for mobile and desktop sites ensuring site responsiveness across different devices and improve customer journey and site experience.• Reporting: Create weekly and monthly report through Google Analytics and DotMailer and share analysis of campaign success and learnings with the team.• Promotions: Run independent promotions to increase revenue. Create voucher code for promotions. Communicate the marketing/promotional calendar to the team.• Seasonal sale: Plan and launch seasonal sale according to the marketing calendar and coordinate the team (buyers, marketing agency, customer care and warehouse) on promotion pipeline. • Merchandising: Oversee product uploads and ensure they are correct and merchandising products effectively and making results led suggestions to increase conversion rates.• Events: Plan a bi-annual sample sale pop-up and manage the team to ensure all deadlines are met. Responsible for the organization of stock control and payment. • Shoots: Manage marketing/editorial seasonal shoot twice a year (find photographer, studio, model, planning shoot concept) ensure all products categories and future events to be promoted are covered in the shoot. • Site maintenance: Contact point for issues with the site’s responsiveness. Liaise with web agency to point out short and long-term site fixes.• Contact point for ad-hoc requests from magazines, sites, and influencers for imagery and samples.Assist in ongoing brand management, competitor analysis and communication strategies.• PPC and Remarketing: Liaise with marketing agency to ensure all adverts are up to date to ensure optimized effectiveness. Create campaigns on Adroll.• SEO: Monitor editorial and product content to ensure that all attributes conform to SEO best practices• Design: Create the visual identity for campaigns such as seasonal sale and promotions and for the bi-annual pop-up shop.

London, United Kingdom

• Email marketing: Planning and creating weekly email campaigns on Dot mailer. • Design: Designing banners and promos on Photoshop for marketing and editorial team • Weekly onsite merchandising of product/landing pages. • Updating and tracking the marketing calendar • Reporting: Creating Dot mailer and Google analytics monthly reports.