Luciene Araujo Email & Phone Number

São Paulo E Região, Brasil

Social Media and Digital Marketing agency, which has been in the market for more than 10 years, with renowned brands in its portfolio such as Panini, Editora Salvat, Estadão, Sunny Brinquedos, among others, which I've been involved in many projects. - Strategic Marketing planning for the brands;- Strategic planning and consultancy aiming the growth of the agency;- Team management;- Training of potential team leaders;- Mapping and contact with digital media… Show more Social Media and Digital Marketing agency, which has been in the market for more than 10 years, with renowned brands in its portfolio such as Panini, Editora Salvat, Estadão, Sunny Brinquedos, among others, which I've been involved in many projects. - Strategic Marketing planning for the brands;- Strategic planning and consultancy aiming the growth of the agency;- Team management;- Training of potential team leaders;- Mapping and contact with digital media influencers.- Workflow mapping and process' review; Show less

São Paulo Area, Brazil

Leader of the Publishing Marketing team and responsible for planning marketing strategies, positioning of all licensed publications acquired by the company: Marvel, Disney, DC Comics, Vertigo, Cartoon Network, Mattel, Hasbro, Mauricio de Sousa Produções and mangas publishers such as Shueisha and Kodansha.Main attributions:• Responsible for the Publishing team (Marketing and Products) aswering directly to the brazillian board;• Planning and management of the area's budget and… Show more Leader of the Publishing Marketing team and responsible for planning marketing strategies, positioning of all licensed publications acquired by the company: Marvel, Disney, DC Comics, Vertigo, Cartoon Network, Mattel, Hasbro, Mauricio de Sousa Produções and mangas publishers such as Shueisha and Kodansha.Main attributions:• Responsible for the Publishing team (Marketing and Products) aswering directly to the brazillian board;• Planning and management of the area's budget and forecasts;• Analysis of the results and performance of the licensed products;• Contact with the licensors;• Results presentations to the Board;• Improvement of processes with other areas of the company. Show less

Responsible for the results of the manga licenses in Brazil and coordination of digital projects for all Panini Brazil’s licensed products.Main attributions:• Strategic marketing planning for the manga licenses (Naruto, Dragonball, One Piece, Attack of the Titans, among others);• Control and maintenance of mangas budget;• Viability study and pricing of the titles;• Planning of the online marketing actions of all publishing and collectibles licenses, including the FIFA World… Show more Responsible for the results of the manga licenses in Brazil and coordination of digital projects for all Panini Brazil’s licensed products.Main attributions:• Strategic marketing planning for the manga licenses (Naruto, Dragonball, One Piece, Attack of the Titans, among others);• Control and maintenance of mangas budget;• Viability study and pricing of the titles;• Planning of the online marketing actions of all publishing and collectibles licenses, including the FIFA World Cup™ Sticker Album;• Management of Panini’s several digital channels;• Coordination of the various suppliers;• Support to the Costumer Care channels. Show less

São Paulo

Acting as an analyst in the Digital Marketing Department of Grupo Trigo, providing services to all the Group's brands - Domino's Pizza, Spoleto and Koni StoreMain attributions:• Planning of the online actions of Spoleto and Koni Store brands;• Monitoring Google Analytics performance of the brands’ sites and portals;• Content management on the brands’ websites and social networks pages;• Content management on the franchisee communication portals;• Support to the Customer… Show more Acting as an analyst in the Digital Marketing Department of Grupo Trigo, providing services to all the Group's brands - Domino's Pizza, Spoleto and Koni StoreMain attributions:• Planning of the online actions of Spoleto and Koni Store brands;• Monitoring Google Analytics performance of the brands’ sites and portals;• Content management on the brands’ websites and social networks pages;• Content management on the franchisee communication portals;• Support to the Customer Care Service. Show less

São Paulo Area, Brazil

Acting as a Marketing Assistant for the Spoleto brand. Main point of support for the marketing activities of franchisees in the South, Southeast and Midwest regions of Brazil.Main attributions: • Planning and execution of trade marketing actions and openings of the stores in the Southeast, South and Midwest;• Online environment management, with emphasis on social networks;• Definition of the pricing of new stores in Portugal;• Digital initiatives coordination;•… Show more Acting as a Marketing Assistant for the Spoleto brand. Main point of support for the marketing activities of franchisees in the South, Southeast and Midwest regions of Brazil.Main attributions: • Planning and execution of trade marketing actions and openings of the stores in the Southeast, South and Midwest;• Online environment management, with emphasis on social networks;• Definition of the pricing of new stores in Portugal;• Digital initiatives coordination;• Communication traffic between advertising agency and franchisees;• Support to national campaigns;• Assistance to franchisees. Show less

São Paulo E Região, Brasil

Main attributions: • Conducting research for Totalcom Group’s agencies, including: Fischer America, 1Stop and Smash;• Sectoral Analysis;• Clippings;• Monitoring of industry communication actions and competitors.

Mba Em Marketing, Marketing Com Ênfase Em Vendas

Bacharel Em Comunicação Social, Publicidade E Propaganda