Luciene Araujo

Luciene Araujo Email and Phone Number

Sócio-Diretora It's Digital | Consultora de Marketing e Negócios @ It's Digital
Luciene Araujo's Location
São Paulo, São Paulo, Brazil, Brazil
Luciene Araujo's Contact Details

Luciene Araujo work email

Luciene Araujo personal email

About Luciene Araujo

Com 15 anos de carreira em marketing e mais de uma década em posições de liderança, tenho um histórico na condução de equipes e projetos com foco em resultados tangíveis. Minha experiência abrange passagens por empresas reconhecidas nacional e internacionalmente, como o Grupo Trigo (Spoleto) e a Editora Panini, e atualmente, atuo na co-liderança da It's Digital, uma agência de Marketing Digital. Nesse percurso, tive a oportunidade de me aprofundar em diversos segmentos, passando por alimentação, varejo, entretenimento e saúde. Formada em Publicidade e Propaganda pela Faculdade Cásper Líbero e com MBA em Marketing pela FGV, minha abordagem sempre se pautou na obtenção de resultados concretos e no desenvolvimento sustentável dos negócios de empresas e clientes.

Luciene Araujo's Current Company Details
It's Digital

It'S Digital

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Sócio-Diretora It's Digital | Consultora de Marketing e Negócios
Luciene Araujo Work Experience Details
  • It'S Digital
    Sócio Diretora
    It'S Digital Jun 2017 - Present
    São Paulo E Região, Brasil
    Social Media and Digital Marketing agency, which has been in the market for more than 10 years, with renowned brands in its portfolio such as Panini, Editora Salvat, Estadão, Sunny Brinquedos, among others, which I've been involved in many projects. - Strategic Marketing planning for the brands;- Strategic planning and consultancy aiming the growth of the agency;- Team management;- Training of potential team leaders;- Mapping and contact with digital media… Show more Social Media and Digital Marketing agency, which has been in the market for more than 10 years, with renowned brands in its portfolio such as Panini, Editora Salvat, Estadão, Sunny Brinquedos, among others, which I've been involved in many projects. - Strategic Marketing planning for the brands;- Strategic planning and consultancy aiming the growth of the agency;- Team management;- Training of potential team leaders;- Mapping and contact with digital media influencers.- Workflow mapping and process' review; Show less
  • Panini Brasil
    Leader Of The Marketing And Product Team (Publishing)
    Panini Brasil Nov 2014 - May 2017
    São Paulo Area, Brazil
    Leader of the Publishing Marketing team and responsible for planning marketing strategies, positioning of all licensed publications acquired by the company: Marvel, Disney, DC Comics, Vertigo, Cartoon Network, Mattel, Hasbro, Mauricio de Sousa Produções and mangas publishers such as Shueisha and Kodansha.Main attributions:• Responsible for the Publishing team (Marketing and Products) aswering directly to the brazillian board;• Planning and management of the area's budget and… Show more Leader of the Publishing Marketing team and responsible for planning marketing strategies, positioning of all licensed publications acquired by the company: Marvel, Disney, DC Comics, Vertigo, Cartoon Network, Mattel, Hasbro, Mauricio de Sousa Produções and mangas publishers such as Shueisha and Kodansha.Main attributions:• Responsible for the Publishing team (Marketing and Products) aswering directly to the brazillian board;• Planning and management of the area's budget and forecasts;• Analysis of the results and performance of the licensed products;• Contact with the licensors;• Results presentations to the Board;• Improvement of processes with other areas of the company. Show less
  • Panini Brasil
    Sr. Marketing And Digital Marketing Analyst
    Panini Brasil Feb 2013 - Nov 2014
    Responsible for the results of the manga licenses in Brazil and coordination of digital projects for all Panini Brazil’s licensed products.Main attributions:• Strategic marketing planning for the manga licenses (Naruto, Dragonball, One Piece, Attack of the Titans, among others);• Control and maintenance of mangas budget;• Viability study and pricing of the titles;• Planning of the online marketing actions of all publishing and collectibles licenses, including the FIFA World… Show more Responsible for the results of the manga licenses in Brazil and coordination of digital projects for all Panini Brazil’s licensed products.Main attributions:• Strategic marketing planning for the manga licenses (Naruto, Dragonball, One Piece, Attack of the Titans, among others);• Control and maintenance of mangas budget;• Viability study and pricing of the titles;• Planning of the online marketing actions of all publishing and collectibles licenses, including the FIFA World Cup™ Sticker Album;• Management of Panini’s several digital channels;• Coordination of the various suppliers;• Support to the Costumer Care channels. Show less
  • Grupo Trigo
    Digital Marketing Analyst
    Grupo Trigo May 2012 - Feb 2013
    São Paulo
    Acting as an analyst in the Digital Marketing Department of Grupo Trigo, providing services to all the Group's brands - Domino's Pizza, Spoleto and Koni StoreMain attributions:• Planning of the online actions of Spoleto and Koni Store brands;• Monitoring Google Analytics performance of the brands’ sites and portals;• Content management on the brands’ websites and social networks pages;• Content management on the franchisee communication portals;• Support to the Customer… Show more Acting as an analyst in the Digital Marketing Department of Grupo Trigo, providing services to all the Group's brands - Domino's Pizza, Spoleto and Koni StoreMain attributions:• Planning of the online actions of Spoleto and Koni Store brands;• Monitoring Google Analytics performance of the brands’ sites and portals;• Content management on the brands’ websites and social networks pages;• Content management on the franchisee communication portals;• Support to the Customer Care Service. Show less
  • Spoleto
    Marketing Assistant
    Spoleto Oct 2009 - Jul 2012
    São Paulo Area, Brazil
    Acting as a Marketing Assistant for the Spoleto brand. Main point of support for the marketing activities of franchisees in the South, Southeast and Midwest regions of Brazil.Main attributions: • Planning and execution of trade marketing actions and openings of the stores in the Southeast, South and Midwest;• Online environment management, with emphasis on social networks;• Definition of the pricing of new stores in Portugal;• Digital initiatives coordination;•… Show more Acting as a Marketing Assistant for the Spoleto brand. Main point of support for the marketing activities of franchisees in the South, Southeast and Midwest regions of Brazil.Main attributions: • Planning and execution of trade marketing actions and openings of the stores in the Southeast, South and Midwest;• Online environment management, with emphasis on social networks;• Definition of the pricing of new stores in Portugal;• Digital initiatives coordination;• Communication traffic between advertising agency and franchisees;• Support to national campaigns;• Assistance to franchisees. Show less
  • Fischer America
    Planning Intern
    Fischer America Oct 2008 - Aug 2009
    São Paulo E Região, Brasil
    Main attributions: • Conducting research for Totalcom Group’s agencies, including: Fischer America, 1Stop and Smash;• Sectoral Analysis;• Clippings;• Monitoring of industry communication actions and competitors.

Luciene Araujo Skills

Marketing Digital Marketing Marketing Comercial Marketing Strategy Marketing Social Digital Marketing Marketing Por E Mail Publicidade Dos Trade Marketing Strategic Planning Business Strategy Publicidade Online Social Media Marketing Planejamento De Mercado Marketing Online Social Media Das Marketing Management Google Analytics Microsoft Word Publishing Controle De Budget Franchising Sac 2.0 Planejamento Empresarial Marketing De Produtos Licenciamento Licensing Desenvolvimento De Produtos Trabalho Em Equipe

Luciene Araujo Education Details

Frequently Asked Questions about Luciene Araujo

What company does Luciene Araujo work for?

Luciene Araujo works for It's Digital

What is Luciene Araujo's role at the current company?

Luciene Araujo's current role is Sócio-Diretora It's Digital | Consultora de Marketing e Negócios.

What is Luciene Araujo's email address?

Luciene Araujo's email address is lu****@****ail.com

What schools did Luciene Araujo attend?

Luciene Araujo attended Fundação Getulio Vargas / Fgv, Faculdade Cásper Líbero.

What are some of Luciene Araujo's interests?

Luciene Araujo has interest in Poverty Alleviation, Social Services, Children, Education.

What skills is Luciene Araujo known for?

Luciene Araujo has skills like Marketing Digital, Marketing, Marketing Comercial, Marketing Strategy, Marketing Social, Digital Marketing, Marketing Por E Mail, Publicidade, Dos, Trade Marketing, Strategic Planning, Business Strategy.

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