Oversee OnePlus national retail channels and responsible for all sales functions including new product sell-in, channel management, sales operations, category management and overall account management. Develop overall sales and channel strategies to drive results, growths, and profitability. Establish and manage overall annual target revenue, business plan, demand plan, and P&L• Led national retail channel sales team and drove revenue growth from the ground up to $xxxM in 2 years through effective sales strategy, cross-functional collaboration, and team development.• Negotiated and closed $xxxM in new business contracts with major national retail accounts, exceeding annual sales targets by 80% in 2021 and 30% in 2022.• Drove 400% YoY increase in Amazon channel through strategic partnerships with Amazon business team and Alexa team.• Partnered with Best Buy to launch full OnePlus assortment and propel OnePlus to the top 3 premium Android brands within 2 years.• Developed and executed key account management strategy that resulted in 50% growth in revenue from existing accounts.• Implemented data-driven approach to sales strategy, utilizing market analysis and customer insights to increase product placement in key retail channels and improve overall sales performance.• Established strong relationships with key retail customers, resulting in increased customer satisfaction ratings and improved customer retention rates.• Managed and developed a high-performing team of 10+ professionals, resulting in increased employee engagement and reduction in employee turnover.

Developed strategic partnerships with leading global app developers to support Huawei Mobile Ecosystem. Led business development efforts to identify, develop, and negotiate opportunities to further enhance Huawei mobile experience.• Spearheaded the development and expansion of strategic partnerships with top-tier developers resulting in a 30% increase in revenue and 120% increase in MAU (monthly active users) within the first year.• Negotiated and closed key deals with industry-leading companies, resulting in a 40% expansion of the ecosystem apps and increased market share.• Created and implemented joint marketing programs with ecosystem partners resulting in a 25% increase in brand awareness and customer acquisition.• Built and managed high-performance business development team, achieving significant growth in partner acquisition and engagement.Recognition:2020 HMS Breakthrough Award

Reported directly to Huawei US president. Responsible for all Huawei’s US product portfolio including unlocked handsets, smart wearables, PC, tablets, routers, and accessories. Planned and managed overall annual target revenue, business plan, demand plan, and P&I for NA region.• Generated $xxxM in annual revenue, consistently achieved 100% to 150% of the planned target.• Responsible for all sales functions including new product sell-in, channel management, sales operations, category management and overall account management.• Built strategic partnerships with both online and offline partners, as well as key B2B channels.• Worked closely with HQ product team to define US product roadmap.

Led the national retail sales team to drive sales and built long-term customer partnerships with various key national retailers including Best Buy, Walmart, Amazon, and others• Exceeded target revenue by 50% by breaking through and expanding product portfolio into major national retailers• Built Huawei as one of top 3 Mobile OEM’s in Best Buy through launching a wide assortment of Huawei products in all Best Buy stores including Huawei and Honor phone series, smart watches, and fitness products• Broke through and launched 3 key product categories in 3000+ Walmart stores – PC, Tablet, and Smartphone• Collaborated with Google team on the nationwide launch of Huawei Android WatchesRecognition:2018 PC Business Breakthrough Award2018 PC Business Success Award2018 Outstanding Performance Team Award 2017 Huawei Future Star Award

Oversaw and responsible for all retail marketing activities for Huawei USA Consumer Business• Designed and facilitated development and implementation retail marketing plans for company• Planned and administered retail marketing operations budget, including development of regional retail marketing budgets• Organized and implemented customer relations activities, client development activities, client skills training, and special events• Supervised department’s RFP protocol process, including soliciting RFPs from desirable prospective clients and writing proposals for new business • Directed the hiring, training, and performance evaluation of retail marketing staff, and oversee their daily activitiesRecognition:2017 Outstanding Sales and Marketing team award2016 Excellent Retail project award

Managed assortment, pricing, and promotional planning for total mobile dotcom including postpaid, no contract, and unlocked categories. Forecasted and planned for total mobile dotcom channel financial versions and budget. Managed online sales by strategically prioritizing business categories based on different types of sales. Negotiated supplier support with manufacturers and carriers, collaborate with carrier merchants and demand planning to drive at-risks and end-of-life inventory in online sales. Planned dotcom spaces to ensure timely launch and parity with B&M core products as well as set priorities in order to determine space and assets to support key handset launches. Recapped and provided insights to leadership and team on product and promotion performance for the channel

Managed vendor, assortment, business and marketing strategy for all T-Mobile handsets products, driving +85% growth YoY. Negotiated strategic and profitable promotions to drive growth in a highly competitive, rapidly evolving industry. Managed complete category P&L statements, including complex post-sale adjustments in a subscription-based business model. Effectively influenced cross-functional teams including demand planning, marketing, merchandising, service, PR, and retail operations, leading to proper execution of planned merchant strategies. Forecasted and planned budget on a monthly, quarterly, and annual basis

Managed operations for all four key postpaid carriers (AT&T, Verizon, Sprint, and T-Mobile) including advertising and marketing planning, product launch planning, in-store merchandising, training materials, and IT integration. Recipient of the Brad Anderson award for leading a project which saved millions for the company annually.

Supported and managed Camcorder Hardware and Accessories categories with over 30 different vendors, led the industry with market share in both units and revenue. Took on the P&L responsibility and buying decisions for the entry level camcorders subcategory. Builded from scratch and Introduced the first ever Insignia (in-house brand) camcorders to market.Awarded Employee Engagement and Leadership, and Going Above and Beyond WOW

Managed the advertising and insert planning process for the Men’s clothing division. Acted as liaison between Merchandising and Marketing departments for all advertising activities. Managed the advertising budget and tracked vendor income for total division.

Supported and managed the Men’s Sportswear business including vendor set up, pricing execution, and weekly sales recap. Created and tracked purchase orders. Followed up with vendors to ensure order accuracy and fulfillment. Represented senior buyers and partnered with advertising coordinator to feature weekly sale promotions and set up promotion sign requests