Lu Auckram

Lu Auckram Email and Phone Number

Brand & Strategic Marketing Specialist @ Home By 5
Lu Auckram's Location
The Rocks, New South Wales, Australia, Australia
Lu Auckram's Contact Details

Lu Auckram work email

Lu Auckram personal email

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About Lu Auckram

I am an accomplished brand and marketing specialist with more than 15 years of strategic marketing experience. My core skills are in the ability to tell a brand’s story through market positioning, enhancing customer experiences, and intelligent communications. I have helped businesses of all sizes maximise their brand exposure and achieve quantifiable growth by building on their credibility, desirability and consistency. My specialities include:Brand strategy Strategic planningCreative thinkingCommunications and content creationCustomer engagement to enhance revenue generationDatabase optimisation and CRM managementWebsite development and optimisation (SEO, SEM)Acquisition and retention campaigns - digital and traditional channelsI have a degree in law, commerce and a diploma in graphic design, and regularly undertake professional development to enhance my skills.

Lu Auckram's Current Company Details
Home By 5

Home By 5

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Brand & Strategic Marketing Specialist
Lu Auckram Work Experience Details
  • Home By 5
    Director Marketing Communications
    Home By 5 Oct 2020 - Present
    Sydney, Nsw, Au
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  • Luv Marketing
    Brand And Marketing Consultant
    Luv Marketing 2013 - Oct 2020
    LUV marketing specialises in providing brand, marketing and communication services with a core focus in the property sector. We build brands through creative and intelligent marketing and design.+ Development of brand, marketing and sales strategies + Creation and management of paid online advertising (Google Adwords, Linkedin, Facebook)+ SEO, SEM and Google Analytics+ Copywriting and design of digital and print marketing collateral + EDM and web design + Lead generation and pitch development+ Event production and sponsorship management + Stakeholder management+ Content creation and social media management
  • The Pregnancy Pause
    Designer Of Human Life (Maternity Leave)
    The Pregnancy Pause Aug 2017 - Jun 2018
    Us
    On maternity leave and working as a marketing consultant part-time.
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  • Macrovue
    Head Of Marketing And Brand
    Macrovue Jun 2016 - Jun 2018
    Sydney, New South Wales, Au
    Macrovue is Australia's most innovation online brokerage providing global thematic investing opportunities to retail investors. As Marketing & Brand Manager I am responsible for taking this new award winning product to market.
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  • Strata Plus
    Manager - Brand And Business Growth
    Strata Plus Dec 2013 - Dec 2015
    Surry Hills, Nsw, Au
    + Generation of new business and management of client relationships + Response to tenders and preparing proposals+ Attending client meetings to provide advice during planning of new apartment developments+ Project management of work delivery + Creation of a brand strategy and brand guidelines+ Copywriting and design of company collateral, brand identity elements, advertising and websites + Content creation and management of social media channels+ Management of sponsorship, client events and advertising
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  • Urban Development Institute Of Australia
    General Manager - Brand And Business Growth
    Urban Development Institute Of Australia Jul 2011 - Jun 2013
    Subiaco, Western Australia, Au
    + Generation of revenue from the creation of new services+ Contributor to strategic direction of the organisation + Creation of a brand strategy and marketing plan to gain exposure and maximise memberships+ Development of website, EDM platform and set up of social media channels+ Design and copywriting of company collateral and policy documents + Development of all professional development courses and the acquisition of course enrolments+ Creation and execution of a series of international research tours+ Editor of the annual awards magazine
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  • Kaplan Professional Australia
    Marketing Manager
    Kaplan Professional Australia Jan 2011 - Jun 2011
    Sydney, New South Wales, Au
    + Development of a marketing strategy to increase enrolments for financial services and real estate + Creation and management of paid advertising campaigns including Linkedin and Google Adwords+ Management of one direct report + Redesign of course marketing material, advertising and website architecture + Budget management + Management of sponsorship, tradeshows, advertising, and events.
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  • Finsia
    Brand And Strategic Marketing Manager
    Finsia Oct 2009 - Dec 2010
    Sydney, Nsw, Au
    + Management of five direct reports - 4 sales, 1 marketing + Project managed the organisation's rebrand including; market research, agency selection, creation of briefs, art direction, traffic management of design studio, copywriting and launch campaign+ Development of a student membership to safeguard future pipeline of members + Project management of website build and campaigns to drive traffic+ Creation of new services to build desirability and relevance of membership + Management of membership acquisition and retention + Developed and marketed inaugural financial services conference
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  • Finsia
    Direct Marketing Manager
    Finsia 2008 - 2009
    Sydney, Nsw, Au
    + Responsible for acquisition and retention of members through direct marketing channels+ Management of four direct reports+ Key contributor to the value proposition + Creation and management of acquisition and retention campaigns+ Partnership marketing + Data segmentation and CRM integration+ Copywriting and management of print and digital assets+ Responsible for briefs to external creative agency and internal design studio
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  • Australian Business Consulting & Solutions
    Marketing Executive
    Australian Business Consulting & Solutions 2007 - 2008
    North Sydney, New South Wales, Au
    + Marketing strategy and execution for three business units - International Trade, Commercial Products & Australian Business Lawyers+ Campaign development+ Product development+ Data segmentation and EDM management + Copywriting and content creation+ Management of advertising, sponsorship and tradeshows + Creation of digital assets+ Collateral development including art direction, photoshoots, copywriting
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  • Sydney Chamber Of Commerce
    Project Manager
    Sydney Chamber Of Commerce Feb 2006 - Apr 2006
    Sydney Chamber of Commerce is the corporate membership arm of the NSW Business Chamber offering a range a benefits for businesses with a vested interest in Sydney. During this short term contract, I was responsible for the planning, marketing and sales of their first large-scaled conference.
  • Theme Traders
    Account Manager
    Theme Traders Jul 2004 - Nov 2005
    Theme Traders is a creative event management and party planning company which operates worldwide. Theme Traders' provides creative event planning from concept to completion, delivering creative solutions including logistical support, designers, technicians & workshops on-site incorporating production, design, consultancy & installation. As an Account Manager I was responsible for the sales, design conception, and project management of high-end events. + New business acquisition and account management + Event concept design and development + Project management of events, from conception to on-site visual design and production
  • Metro Entertainment
    Venue & Promotions Manager
    Metro Entertainment Mar 2000 - Sep 2002
    Metro Entertainment is a music promotions company and venue owner of the St James Theatre and the Power Station. In this role I was responsible for the overall management of the two venues and staff as well as being a key contributor to the sales and marketing campaigns for large concerts with capacity of up to 4500 people. + Managed the operations and staff for three entertainment venues+ Tendered for and promoted both international and national artists + Managed a team of 20 hospitality staff and up to 100 temporary function staff.

Lu Auckram Skills

Direct Marketing Marketing Strategy Strategy Marketing Management Advertising Seo Business Strategy New Business Development Event Management Business Development Project Management Copywriting Social Media Leadership Web Design Marketing Communications Online Advertising Crm Digital Marketing Social Media Marketing Change Management Email Marketing Sem Online Marketing Product Development Web Development Web Analytics Lead Generation Market Research Public Relations Graphic Design Print Management Professional Development Programs Collateral Production Search Advertising Databases Integrated Marketing Sponsorship Event Planning Digital Strategy Corporate Communications Marketing Management Website Development Brand Awareness Vocational Education Brand Development B2b Marketing Brand Management Corporate Branding

Lu Auckram Education Details

  • University Of Otago
    University Of Otago
    Law
  • International College Of Design & Technology New Zealand
    International College Of Design & Technology New Zealand
    Graphic Design
  • Auckland Institute Of Technology, New Zealand
    Auckland Institute Of Technology, New Zealand
    Business Studies

Frequently Asked Questions about Lu Auckram

What company does Lu Auckram work for?

Lu Auckram works for Home By 5

What is Lu Auckram's role at the current company?

Lu Auckram's current role is Brand & Strategic Marketing Specialist.

What is Lu Auckram's email address?

Lu Auckram's email address is lu****@****ail.com

What is Lu Auckram's direct phone number?

Lu Auckram's direct phone number is +612829*****

What schools did Lu Auckram attend?

Lu Auckram attended University Of Otago, International College Of Design & Technology New Zealand, Auckland Institute Of Technology, New Zealand.

What are some of Lu Auckram's interests?

Lu Auckram has interest in Personal Development, Neuroscience, Triathlon, Health, Children, Rock Climbing, Environment, Photography, Running, Human Rights.

What skills is Lu Auckram known for?

Lu Auckram has skills like Direct Marketing, Marketing Strategy, Strategy, Marketing, Management, Advertising, Seo, Business Strategy, New Business Development, Event Management, Business Development, Project Management.

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