Luciano Avila

Luciano Avila Email and Phone Number

Diretor de Estratégia e Operações @ NetCarros
São Paulo, Brazil
Luciano Avila's Location
São Paulo, São Paulo, Brazil, Brazil
Luciano Avila's Contact Details

Luciano Avila personal email

About Luciano Avila

As a leader and manager, I led a team of 24 high-performance professionals (Managers, Supervisors, and Senior Executives - hunters and farmers) across Brazil. I also applied OKRs and pipeline strengthening to increase revenue growth from 0 to millions in the first year of operation. This resulted in the expansion of the customer base from 0 to 45% market share with churn reduction.I led LATAM projects with senior executives and planning departments from other countries. Many of my responsibilities included: Budget management, P&L, regional pricing reviews, GTM, and Annual Planning with meetings and presentations to C-level and peer areas, Marketing, Production, HR, and Planning teams.I helped implement a corporate culture model of transparency and communication with 1:1, direct feedback, and 360º (peers and stakeholders), increasing each team member's productivity to achieve 100% of target goals and reduce turnover.In business strategy, I developed, negotiated, and executed improvements in the main revenue line (Marketplace, SaaS), generating new revenue streams (ADS), as well as customizing solutions for specific clients (Hot Leads and result accelerators). This combination resulted in achieving the objectives in challenging scenarios.I have over 20 years of experience in business, leadership, and team development, B2B for large accounts and SMB, sales process and operations management (CRM: Salesforce, Agendor), data analysis (Tableau, Power BI, XLS), and revenue lines focusing on customers (NPS and market research). I was a brand ambassador in the companies I worked for, with collaboration actions, plenaries, and events to reinforce branding.Have worked over 7 years as a top-performing team leader (OLX and Mercado Livre).Main achievements: ● Exceeded established OLX targets by approximately 20%● Nominated for the Global Award for 2 consecutive years (best manager and best team at OLX) for development, talent retention, and results achievement. ● Rated among the best in Latin America (Mercardo Livre) with an Annual Survey result of 90 engagement and 95 execution for excellence● Generated an additional 500% in revenue using new revenu lines with a partner department (Mercardo Livre)● Innovation to bring the launch of a new automaker in Brazil through e-commerce (GWM), resulting in the best-selling electric SUV in Brazil in 3 months. (Mercado Livre)● 7 awards for performance and leadership in 4 companies (Assist Card, Webmotors, OLX, and Mercado Livre)

Luciano Avila's Current Company Details
NetCarros

Netcarros

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Diretor de Estratégia e Operações
São Paulo, Brazil
Website:
netcarros.com.br
Employees:
33
Luciano Avila Work Experience Details
  • Netcarros
    Diretor De Estratégia E Operações
    Netcarros
    São Paulo, Brazil
  • Easy Carros
    Chief Operating Officer
    Easy Carros May 2024 - Present
    São Paulo, Brasil
    COO at Easy Carros, leading CS, CX, Commercial, New Business, Product, Planning, and Finance. Focused on sustainable growth, strategic innovation, and operational excellence, driving high-impact results.Easy Carros is the largest partner in the vehicle rental and mobility segment in Brazil. Awards over time:Seedstars World (Switzerland)G-Startup Silicon ValleyFrost & SullivanEndeavor Promessas JP Morgan100 Startups to Watch
  • Mobiauto
    Sales Director
    Mobiauto Jan 2024 - Apr 2024
    São Paulo, Brasil
    Mobiauto is an autotech from PAN bank with BTG Pactual as the controlling shareholder of the group.● Management and development of 22 professionals● Achieved 102% revenue and an average customer base growth of 7% MoM● Contract closed with major vehicle manufacturers● Built a solid long-term plan to achieve results and deliver KPIs● Formed strong relationship with stakeholders● Market analysis and team training based on data ● Improved processes and advancements using Power BI● Held meetings with clients for negotiation and service evaluation● Strategized with Pan Financial and Too Insurance
  • Pró Verde
    Head Of Strategy, Sales And Growth
    Pró Verde Jul 2023 - Jan 2024
    São Paulo, Brasil
    Pró Verde is a high-quality accessories manufacturer with a green seal developed for companies such as L'Occitane, Reserva, Faber-Castell, MRV, Eurofarma, Rede D'or, Granado, Levis, among others, in a portfolio of over 6 thousand customers.● Mentoring in restructuring the commercial area focusing on productivity and revenue● Mapping opportunities to increase the pipeline● Readjustment of sales system and distribution channels● Team training focusing on results● Integration with Marketing and HR for organizational culture development● Business plan design for H2 and 2024
  • Mercado Livre
    Head Brasil Marketplace Motors
    Mercado Livre Nov 2020 - Jul 2023
    São Paulo, Brasil
    Leadership in the Brazilian Automotive Marketplace, with solutions for Automakers and Large Groups. Focus on portfolio growth and new markets, generating new revenue streams and projectsImprovement of BU positioning with cross-departmental actions in Brazil and Latin AmericaProject development with country heads in Latin America and exchange of best practicesStructuring of commercial, operational, and planning areas, process development, and executive scope of actionDevelopment and execution of innovative annual commercial strategy, with Marketing, Ads, Products, and Events, resulting in 20% budget savings.Value proposition development and strategic planningCollaboration with internal teams: Marketing, Technology, Operations, Fraud Prevention, and Legal to deliver a safer platform to customersCustomer focus tracking NPS and Kantar surveys, among others. Improvements in UXAnalysis of key metrics and indicators (Tableau, Salesforce, and XLS) for strategic decision-makingOKR planning, business health metrics (product mix, activations, retentions, and churn). CAC control, LTV and MRR monitoring.Mentoring for leaders of other BUs and training for new team members (other BUs)Official spokesperson at events and press conferencesSignificant results achievement: brand repositioning, deliveries above the annual plan, account unblocking, revenue increase, department structuring for exclusive launches, high ratings in internal evaluations.Meetings and research with clientsBudget definition and management, actions in P&L to advance EBITDA deliveryMain results:● Brand repositioning in the Brazilian automotive market● Delivery above annual plan (2021 and 2022)● Cross-action with ADS Corp, resulting in a 500% annual revenue increase● Structuring of the Automakers department to enable exclusive launches and sales through the platform, such as the GWM case, making the Hybrid SUV the best-selling in Brazil for 3 consecutive months after launch
  • Olx Brasil
    Head Brasil Autos
    Olx Brasil Nov 2015 - Nov 2020
    São Paulo E Região, Brasil
    Leadership in the Autos, Agro, and Parts segments, responsible for Commercial Key Accounts areas and commercial partnerships with federations and market associations, banks and financiers, and advertising agencies to generate customer base growth and revenueIntegration with Commercial Planning, Operations, Marketing, Products, HR, Legal teams and squad formation for project deliveriesHiring and training of a team for market expansionResponsible for implementing the customer management model, structuring the entire service area, induction, retention, and development of the client portfolio, hiring and training a new team (Hunter + Farmer)Identification and establishment of strategic partnerships with automakers, dealers, and other key sector playersBuilding solid relationships with suppliers and ensuring a diversified and competitive inventory of vehicles on the marketplaceAnalysis of the automotive market, identifying trends and opportunities to develop effective marketing initiatives and campaigns to attract buyers and sellers to the marketplaceMeetings with clients throughout BrazilKey speaker at industry eventsMain results:● Revenue created from scratch, reaching over millions in the first year● Constant growth in 4 consecutive years of 100% YoY● Market penetration started from scratch reaching 45% throughout Brazil● Nominated once in the Commercial Head category and twice as Best Team at the World Sales Award Schibsted, held in Barcelona, Spain
  • Webmotors
    Regional Sales Account Manager
    Webmotors Jun 2010 - Nov 2015
    São Paulo
    Responsible for managing the process of prospecting new accounts, focusing on quick resultsAction plan management and execution, together with 6 Santander branch managers to involve the 50 commercial executives in each clientMonitoring product usage and resultsAction with large groups with commercial points throughout BrazilContact with advertising companies for online display and media salesConducting projects with large groups, interface with the Operational and Legal areas of Santander FinanciamentosIntegration with IT and Product areas involved in special projectsPreparation of management reportsDissemination of best practices and team training at SantanderHiring, onboarding, team building, and training to empower new executivesMain results:● Revenue increase in the large group portfolio, assuming the highest revenue in Brazil● 1st place in the Super Sales Award campaign - 2012● 1st place in the Acelere Disney sales campaign - 2013● 2nd place in the Acelere Cancun sales campaign - 2014
  • Marjan Farma
    Sales Representative
    Marjan Farma Aug 2009 - Jun 2010
    Visits to offices, clinics, and pharmacies for scientific promotion to doctorsProduct presentationAnalysis of reportsManagement of the Pharma Audit tool
  • Banco Bv
    Account Relationship Manager
    Banco Bv Aug 2008 - Aug 2009
    São Paulo E Região
    Management of commercial representatives and client portfolios, presentation, negotiation, product implementation, and account maintenance in various segments (private consigned product)
  • Assist-Card
    Sales Coordinator
    Assist-Card May 2003 - Jun 2008
    Service to the top 10 accounts and portfolio of 150 clientsTeam qualificationCoordination of internal and external eventsCommercial campaign planningCompetition evaluationWork developed with the Marketing areaMarket research conducted in Madrid, SpainDevelopment and presentation of a new platform project to the presidency in Buenos Aires, ArgentinaVisit and training in Miami, United States1st Place in Latin America - April 2005

Luciano Avila Skills

Marketing Marketing Digital Planejamento Empresarial Vendas Negotiation Planejamento De Mercado Business Planning Digital Marketing Publicidade Online Strategic Planning Commercials Publici Marketing Strategy Team Leadership Marketing Online Business Strategy Management Online Marketing Online Advertising

Luciano Avila Education Details

Frequently Asked Questions about Luciano Avila

What company does Luciano Avila work for?

Luciano Avila works for Netcarros

What is Luciano Avila's role at the current company?

Luciano Avila's current role is Diretor de Estratégia e Operações.

What is Luciano Avila's email address?

Luciano Avila's email address is lu****@****ail.com

What schools did Luciano Avila attend?

Luciano Avila attended University Of La Verne, Escola Conquer, Universidade De São Paulo, Faculdades Metropolitanas Unidas, Insper, Universidade Anhembi Morumbi.

What skills is Luciano Avila known for?

Luciano Avila has skills like Marketing, Marketing Digital, Planejamento Empresarial, Vendas, Negotiation, Planejamento De Mercado, Business Planning, Digital Marketing, Publicidade Online, Strategic Planning, Commercials, Publici.

Who are Luciano Avila's colleagues?

Luciano Avila's colleagues are David Rebelo, Brenno Bertho, Diego Almeida, Henrique Nascimento, Warner Onorato Luiz Junior, Jaqueline Oliveira Rodrigues, Viviane Guerreiro.

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