Luben Petkoff is a Creative Strategist at IDB Lab. He possess expertise in advertising, marketing communications, creative strategy, marketing strategy, branding and identity and 30 more skills. He is proficient in Portuguese and English. Colleagues describe him as "Luben added significant value to the delivery of creative campaigns at DDB. He excelled at identifying deeper, more genuine insights from market research, transforming them into focused and inspiring ideas, and effectively working across various on/off platforms. Additionally, he was a great colleague and leader, with outstanding teamwork skills and a strong ability to motivate others." and "Luben is a lively and charismatic individual. He has nothing to envy the guys in the creative department and he has a deep understanding of the global advertisement business. I recommend Luben as a real professional and as a friend."