- Lead innovation initiatives from ideation, through evaluation, and testing to implementation.- Oversee strategy including menu, operational processes and digital and physical client experience.- Manage merchandising & supply chain functions across 40 vendors & 34 locations- Manage a team of 7 overseeing Innovation, Merchandising, Supply Chain, and Client Experience

- Create OKR roadmap and annual strategy for the business- Overhauled BI tool, data infrastructure and KPIS to deliver consistent, focused actionable insights- Developed UEM model to evaluate franchise opportunities and measure the business- Developed and delivered board materials

- Identified hole in market for young families. Created, designed, and built a revolutionary concept sparking fun and community building.- Designed and built the customer experience (physical, digital and programmatic elements)- Created, built and executed our brand strategy from logo through to content creation. - Hired, trained and managed a team of 25- Designed and created safe and aesthetically pleasing play structures- Pivoted successfully throughout the pandemic- Managed lease negotiation & construction

-Translated client feedback into operational, product and marketing improvements to drive revenue and EBITDA.- Managed $500k retention marketing budget, determining spending and campaign strategy- Built, grew and maintained a best-in-class 50+ person CX team achieving 85+ NPS- Directed customer experience research to build the company’s product roadmap, resulting in a 50% customer repeat rate & 5% increase in site conversion rate

- Key player in developing scalable processes, systems, and team to grow business from $3 million to over $25 million annual revenue in 3 years- Created and managed marketing analytics, finance, BI and customer experience functions &teams

Analyze recreational real estate development including: feasibility studies, asset valuation, due diligence reports, highest and best-use assessment, planning and program development. Manage projects from client kick-off through completion including coordinating and conducting fieldwork, primary client contact, budget management, and generating and presenting final reports and presentations.