Creativity and communication is my daily bread. I spread awareness about permanent marking and its advantages and benefits for companies. I create engaging content about marking that will appeal to the general professional public. In this way, I address managers of large and small manufacturers literally "from pins to a locomotive". I will explain to you what permanent marking is and how it can help you. I have been working in the field of permanent marking since 2002. In the same year, I discovered my professional direction and my future husband - all in one company :-). Permanent marking is an incredibly diverse and in a way unique field that has engulfed me. To this day, I thoroughly watch the things I take in my hand and look for a brand, inscription, logo and wonder what technology and why the manufacturer chose it. Whether it's laser marking or another method, the result you see is the perfect manufacturer's logo on the faucet, a precisely marked code on the car part or an automated process of large production operations with marking in a matter of seconds.I deal with marketing work in the context of online presentation and at the same time I connect experts on permanent marking from the whole group within the CEE space and other Automator representatives around the world. Useful solutions for marking are based on our experience and I can collect, process and translate them in a way that is comprehensible to the public. It doesn't matter in which country, on which continent. ◾ From my contributions, you will learn what the permanent marking can look like in companies. What different applications have we implemented and what are benefits to their users. ◾ My work addresses key managers and business owners. My contributions educate the general public about the benefits of signage for companies like yours. I care that the advantage of a particular solution is obvious and comprehensible. ◾ My work has helped to implement dozens of orders and successful projects. In my contributions, I inspire, pass on experience and encourage curiosity about how to mark permanently, indelibly and legibly even in 100 years.I work in a team of people, where everyone knows their role and is an expert in a specific area, we share our experience and support each other. Our important clients include Mubea, Škoda Auto, Mann Hummel, Valeo and others. Email: lubomira.strakova@automator.comwww.automatorgroup.cz